Influencer & Creator Marketing for Dental Practices & DSOs

Verticals

Creators inside your catchment, not your feed

We don't "find influencers" from scratch. We keep vetted creator rosters per regulated category - people who run these exact offers and know what passes.

5 dental niches more coming

🪥

General dentistry

Exams, hygiene and the recall that pays the overhead. Cost per new patient, then whether they come back in six months.

See the case →

😬

Clear aligners

A financed decision made at home first. The scan appointment is the conversion, not the click.

See the case →

🦷

Implants

Thousands of dollars in a single case. Won or lost between the consult and the treatment plan.

See the case →

✨

Cosmetic dentistry

Elective and cash-pay, so insurance never enters it. Price certainty and the clinician carry the decision.

See the case →

🏢

DSO groups

Multi-location, one central budget, wildly different results per office. The variance is the problem to solve.

See the case →

Channels

Every KOL channel - one team

Creators, streamers and channels sourced and vetted per platform. Real audiences, matched to your offer - no bot lists.

6 channels live more coming

𝕏

X (Twitter)

Thin for patients and we will say so. Useful for the profession itself - referral relationships, clinician reputation and recruiting associates.

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Narrow here, but it carries specific communities: expat and relocation groups asking who to register with in a new city.

See the case →

Recognize yourself?

If even one line is about you - it's time to change the approach.

Creator has 90,000 followers, none nearby Post went viral, diary unchanged Rate card by reach, not by bookings Enquiries from four hours away Content filmed, then pulled on review Before-and-after posted without consent No booking link, no way to prove it Creator ghosted after the free treatment Creator has 90,000 followers, none nearby Post went viral, diary unchanged Rate card by reach, not by bookings Enquiries from four hours away Content filmed, then pulled on review Before-and-after posted without consent No booking link, no way to prove it Creator ghosted after the free treatment

Treatment given away, content never came Followers bought, comments bought too Creator quoted a price we do not charge Patient story posted with identifying detail Ad flagged for implying a condition Staff filmed it, nobody approved it Flat fee whether anyone books or not No idea which creator filled the chair Treatment given away, content never came Followers bought, comments bought too Creator quoted a price we do not charge Patient story posted with identifying detail Ad flagged for implying a condition Staff filmed it, nobody approved it Flat fee whether anyone books or not No idea which creator filled the chair

how we fix it ↓

01

Audience verification

Every creator bot-audited

Real followersGEO match

We screen followers, engagement and comment quality before a cent is spent - no bought audiences.

02

Performance deals with KOLs

CPA & RevShare over flat fees

CPARevShareHybrid

We negotiate KOLs onto skin-in-the-game terms wherever their tier and your offer allow - so creators earn on results, not on reach screenshots.

03

KOL-to-conversion tracking

Per-creator attribution

UTM & codesPostbacks

Unique links and promo codes per KOL - so you know which creator drove deposits, not just views.

04

Multi-format activation

Threads · streams · shorts · calls

NativeCompliant

Briefs written per platform and vertical - threads, live sessions, integrations and UGC that read native, not ad.

⚡ Feel the difference

Shoutout vs activation

Same creator, same practice - two briefs. The front card is the flat shoutout most budgets buy. Swipe it away to see the activation we brief, negotiate and track instead.

⚡ The activation we brief

Start →

💤 Flat shoutout

swipe right →

Stats

Why flat shoutouts fail

Reach without a verified audience and a tracked deal is just a screenshot. Here's the gap.

92%

act on a recommendation

Word-of-mouth still beats every ad format - a KOL is word-of-mouth at scale.

49%

of followers can be fake

On accounts that bought growth - you pay for reach that never existed.

67%

of KOL budget is wasted

On unvetted audiences and flat-fee deals with zero tracking.

11x

ROI on the best deals

When the audience is verified and the KOL is on a performance deal.

71%

of buyers trust creators

Your audience trusts a creator's word over a brand's ad copy.

5x

cheaper signups

A vetted creator on CPA often beats cold paid social on cost per signup.

Flat shoutouts → bought reach, no sales Verified KOLs → real audiences, tracked ROI

How we work

What we actually do

One team owns the whole KOL funnel - from sourcing the right creator to the tracked deposit.

Sourcing & vetting

We shortlist creators per platform and vertical, then bot-audit followers, engagement and GEO before outreach.

Deal negotiation

We negotiate rates and - where the creator is open to it - move deals onto CPA, RevShare or hybrid terms. How far we can push depends on the KOL's tier and your project's stage; flat-fee-only names get capped spend and tracked links.

Briefs & creative

Per-platform briefs and hooks - threads, integrations, stream scripts and UGC that read native and stay compliant.

Tracking & attribution

Unique links and promo codes per KOL, wired to your CRM - so every deposit maps back to the creator that drove it.

Campaign management

We run the calendar, chase deliverables, verify posts go live and shift budget to the creators that convert.

Dedicated KOL manager

One manager owns your roster and creator relationships - a real owner on your vertical, not a ticket queue.

Cases

Dental targets, and the real cases behind them

Tap a case - we'll show the details. Figures are from live campaigns; brand names withheld under NDA. No dental creator programme of ours is published yet, so the targets below are modelled from two live cases that share the mechanics - creative cleared before a buyer sees it, and partners paid on the conversion that carries the money rather than on reach. Full portfolio across every vertical →

Modelled targets, not delivered results. The ranges below are projections. The real campaigns they are modelled on sit underneath, with their actual verticals and figures on them.

Dental creators: what we would target

Clear aligners · TARGET

Local creators measured in accepted plans

$5-10K/mo$180-320 per accepted case+

Task

Use creators inside the catchment to book scans that turn into accepted treatment plans.

Modelled on $5-10K/mo · first honest read at 60 days

Target — not a delivered result

$180-320 per accepted case

$180-320

Cost / case

6-10

Creators live

28-38%

Scan→accepted

What we would run

Audience audited on catchment geography before anyone is booked
Consent and review rules agreed before a camera is switched on
Winners whitelisted and rerun as paid inside the catchment only

General dentistry · TARGET

Practice advocates, measured in attendance

$4-8K/mo$45-85 per attended patient+

Task

Turn local voices and staff-led content into new patients who actually turn up.

Modelled on $4-8K/mo · first honest read at 45 days

Target — not a delivered result

$45-85 per attended new patient

$45-85

Cost / attended

75-85%

Attendance

4-8

Creators live

What we would run

Creators paid on attended appointments rather than on bookings
Tracked booking links per creator, wired to the practice diary
Staff-led content produced in-house once the format is proven

Implants · TARGET

Long-form journeys that keep converting

$6-14K/mo$420-760 per consult+

Task

Commission treatment-journey films that book consults for a year rather than a week.

Modelled on $6-14K/mo · first honest read at 90 days

Target — not a delivered result

$420-760 per attended consult

$420-760

Cost / consult

2-4

Films live

35-45%

Consult→case

What we would run

Patients recruited and consented properly before filming starts
Full journey including healing and cost, not a reveal montage
Description links tracked, so a consult a year later still attributes

The real campaigns these targets come from

Crypto

Investment Platform - YouTube integrations

$435Kx3.14 ROI+

Task

Bring investors with a $1,000 minimum deposit. Quality over quantity. Same constraint an implant or aligner practice runs into: one accepted case is worth more than fifty enquiries, so the money goes on the few people who will sit in the chair rather than on the cheapest form fill.

Budget: $435K · Timeline: 10 mo

Result

24,870 qualified leads

$17.5

CPL

x3.14

ROI

11.8%

CR

What we did

Long-form YouTube reviews + Shorts cut-downs
On-screen promo codes per creator
CRM integration for per-KOL lead scoring

Pharma

Pharma - compliant creator consults

$62Kx4.17 ROI+

Task

Drive qualified consultations for a licensed online pharmacy brand - within platform health-ad policy. Same constraint a practice runs into: a reviewer reads the ad before a patient does, so the case has to be made with no before-and-after and without implying anything about the person reading it.

Budget: $62K · Timeline: 5 mo

Result

9,640 consultations

$6.4

CPL

x4.17

ROI

14.2%

CR

What we did

Vetted health creators on YouTube & TikTok
Pre-cleared scripts with legal review
Tracked links routing to a consultation

Want the same for your offer?

Let's talk →

Straight answers

The questions you're actually asking

How do you know a creator's audience is real? +

Before a cent moves, we audit followers, engagement quality, comment authenticity and GEO on every creator. Bought or bot-heavy audiences get cut. You only pay for reach that's actually real and matched to your offer.

Do you put KOLs on CPA / RevShare, not just flat fees? +

Wherever the creator will take it, yes. We push KOLs onto CPA, RevShare or hybrid terms so they have skin in the game. Some top names only do flat fees - there we cap spend, track every link and drop anyone who doesn't convert. Our own fee is a monthly retainer - the performance terms are between you and the creators we sign.

Do you actually work in regulated categories? +

Dental is a regulated category rather than a restricted one, and creators here fail for a reason that has nothing to do with policy: your market is a few miles wide, so a large audience in the wrong city is worth nothing. The audit is geographic before it is anything else, then it checks whether the engagement is real. On top of that, health-ad review controls before-and-after imagery and no asset may imply anything about the person watching, so a creator who films first and asks later costs you the content and sometimes the account. Our published cases are in other verticals and we will not pretend otherwise - what transfers is booking creators on an attended appointment rather than on reach. On the call we will tell you which of your current creators we would rebook and which we would not.

How fast can we start? +

First activations are usually live within days of kickoff, once the roster is vetted and signed. We move fast on purpose - in these verticals, momentum and fresh creators are most of the game.

What's the minimum budget for a KOL campaign? +

Test batches start around $10k - enough for several vetted creators and real signal on what converts. We'd rather start small and scale winners than burn a big budget on one big name.

Who owns the content creators produce? +

Usage rights are written into every deal before it's signed - including whitelisting, so winning posts can run as paid ads from the creator's handle. No "extra license fee" surprises after the post performs.

How do you measure success? +

Per-creator links and promo codes wired to your funnel. You see signups, deposits and CPA per KOL - not a reach screenshot. Weak creators get cut, winners get scaled.

What if a creator ghosts or misses deliverables? +

It happens - that's why deliverables and deadlines are contracted, payouts are milestone-based, and the roster always has a vetted replacement ready. Your campaign doesn't hinge on one person's mood.

Contact

Let's talk

We'll audit your current influencer spend for free - which creators are real, which deals waste budget. No strings attached.

Free KOL audit

We'll flag fake-audience creators and where your spend leaks.