How do you know a creator's audience is real? +
Before a cent moves, we audit followers, engagement quality, comment authenticity and GEO on every creator. Bought or bot-heavy audiences get cut. You only pay for reach that's actually real and matched to your offer.
Do you put KOLs on CPA / RevShare, not just flat fees? +
Wherever the creator will take it, yes. We push KOLs onto CPA, RevShare or hybrid terms so they have skin in the game. Some top names only do flat fees - there we cap spend, track every link and drop anyone who doesn't convert. Our own fee is a monthly retainer - the performance terms are between you and the creators we sign.
Do you actually work in regulated categories? +
Healthcare B2B is not a restricted category the way this site usually means it, and we would rather say so than borrow a policy problem we do not have. We work provider-side here - devices, practice software, revenue cycle, diagnostics and supply - so nothing touches patient data or patient targeting. What is real, and what most creator agencies walk into blind, is that paying a clinician is not an ordinary sponsorship. If you manufacture a covered device or medical supply in the United States, transfers of value to physicians and teaching hospitals are reportable and end up in a public federal database, so the payment, the disclosure and the brief all have to be right before anyone films. On top of that, a paid clinician who describes an unapproved use on camera creates a problem for you rather than for them, and their employer may have a policy that forbids the post outright. So the audit runs on employer policy, territory and reportability before it ever runs on engagement, every claim is checked against the labelling before a camera is switched on, and disclosure is written into the brief instead of added afterwards as a hashtag. The word influencer barely applies here: the voices that move this market are clinicians, administrators and practice operators, and their credibility is their licence - which is exactly why a paid post that reads wrong costs them more than it costs you. On the call we will tell you which of your current voices we would rebook and which we would not.
How fast can we start? +
First activations are usually live within days of kickoff, once the roster is vetted and signed. We move fast on purpose - in these verticals, momentum and fresh creators are most of the game.
What's the minimum budget for a KOL campaign? +
Test batches start around $10k - enough for several vetted creators and real signal on what converts. We'd rather start small and scale winners than burn a big budget on one big name.
Who owns the content creators produce? +
Usage rights are written into every deal before it's signed - including whitelisting, so winning posts can run as paid ads from the creator's handle. No "extra license fee" surprises after the post performs.
How do you measure success? +
Per-creator links and promo codes wired to your funnel. You see signups, deposits and CPA per KOL - not a reach screenshot. Weak creators get cut, winners get scaled.
What if a creator ghosts or misses deliverables? +
It happens - that's why deliverables and deadlines are contracted, payouts are milestone-based, and the roster always has a vetted replacement ready. Your campaign doesn't hinge on one person's mood.