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Most KOL deals
sell nothing.

Influencer & creator marketing for healthcare B2B - medical devices, practice software, revenue cycle & billing, diagnostics & labs and health systems supply. The audience is providers, not patients, and the word influencer barely applies: these are clinicians, administrators and practice operators whose credibility is their licence. If you make a covered device or supply, what you pay a US physician is published in a federal database, so the brief has to be right before anyone films.

A post you have to pull costs more than the post you never ran.

Clinical opinion leaders Administrator & operator voices Disclosed & reportable by design Tracked to committee stage
1200+
vetted KOLs & creators
0
bot-inflated deals shipped
6
platforms, one team
Verticals

The voices your committee already trusts

We don't "find influencers" from scratch. We keep vetted creator rosters per regulated category - people who run these exact offers and know what passes.

5 healthcare B2B niches more coming
Channels

Every KOL channel - one team

Creators, streamers and channels sourced and vetted per platform. Real audiences, matched to your offer - no bot lists.

6 channels live more coming
𝕏
X (Twitter)
Where clinicians, health-policy people and the medtech press argue in public, and where an unsupported claim gets quoted back at you by somebody with the paper already open. Worth saying plainly: LinkedIn is the bigger room for administrators and supply chain and we run it alongside - it is simply not one of the six cards below.
See the case →
Telegram
Thin in US and Western European provider marketing and we will say so. It carries real weight in specific regional health markets and clinician communities in the Gulf, Eastern Europe and parts of Asia, where a private group discusses a device long before a distributor is called.
See the case →
Meta
Facebook is where practice owners and administrators actually gather - specialty groups, practice-management groups and billing groups with no vendor in them. Instagram carries surgical and specialty clinician audiences better than most media plans assume.
See the case →
YouTube
Where the clinical evaluation really happens. A clinician walking through a procedure, or an administrator showing a system in use, keeps producing enquiries for years, and it is the only place a thirty-minute technique film is watched to the end.
See the case →
Twitch & Kick
Not a provider channel and we will not sell you a package on it. The honest uses are narrow: a live training or simulation session for a training-heavy product, and reaching technicians and early-career staff you cannot hire any other way.
See the case →
TikTok
There is a large clinician audience here and almost none of it is buying. Its honest jobs are recruitment, employer brand, and reaching residents and early-career clinicians who will be specifying products for the next thirty years.
See the case →
Diagnosis → Cure

Recognize yourself?

If even one line is about you - it's time to change the approach.

Paid a clinician, it turned up in a public database The KOL said something we cannot substantiate Rate card set by a speakers bureau Audience is patients, buyer is a hospital Video posted, not one committee opened it Disclosure missing, compliance found out later No tracked link, no line to an opportunity Honoraria paid, the content never came Paid a clinician, it turned up in a public database The KOL said something we cannot substantiate Rate card set by a speakers bureau Audience is patients, buyer is a hospital Video posted, not one committee opened it Disclosure missing, compliance found out later No tracked link, no line to an opportunity Honoraria paid, the content never came
Clinician described an unapproved use on camera Legal pulled the asset a week after posting Followers bought, engagement bought too The same KOL consults for a competitor Flat fee whether anyone evaluates or not Employer told them not to post about vendors Great reach, none of it in our territories No idea which voice started the deal Clinician described an unapproved use on camera Legal pulled the asset a week after posting Followers bought, engagement bought too The same KOL consults for a competitor Flat fee whether anyone evaluates or not Employer told them not to post about vendors Great reach, none of it in our territories No idea which voice started the deal
how we fix it ↓
01
Audience verification
Every creator bot-audited
Real followersGEO match
We screen followers, engagement and comment quality before a cent is spent - no bought audiences.
02
Performance deals with KOLs
CPA & RevShare over flat fees
CPARevShareHybrid
We negotiate KOLs onto skin-in-the-game terms wherever their tier and your offer allow - so creators earn on results, not on reach screenshots.
%
03
KOL-to-conversion tracking
Per-creator attribution
UTM & codesPostbacks
Unique links and promo codes per KOL - so you know which creator drove deposits, not just views.
04
Multi-format activation
Threads · streams · shorts · calls
NativeCompliant
Briefs written per platform and vertical - threads, live sessions, integrations and UGC that read native, not ad.
⚡ Feel the difference

Shoutout vs activation

Same clinician, same product - two briefs. The front card is the flat shoutout most budgets buy. Swipe it away to see the activation we brief, disclose and track instead.

💤 Flat shoutout

swipe right →
Stats

Why flat shoutouts fail

Reach without a verified audience and a tracked deal is just a screenshot. Here's the gap.

92%
act on a recommendation
Word-of-mouth still beats every ad format - a KOL is word-of-mouth at scale.
49%
of followers can be fake
On accounts that bought growth - you pay for reach that never existed.
67%
of KOL budget is wasted
On unvetted audiences and flat-fee deals with zero tracking.
11x
ROI on the best deals
When the audience is verified and the KOL is on a performance deal.
71%
of buyers trust creators
Your audience trusts a creator's word over a brand's ad copy.
5x
cheaper signups
A vetted creator on CPA often beats cold paid social on cost per signup.
Flat shoutouts → bought reach, no sales Verified KOLs → real audiences, tracked ROI
How we work

What we actually do

One team owns the whole KOL funnel - from sourcing the right creator to the tracked deposit.

Sourcing & vetting
We shortlist creators per platform and vertical, then bot-audit followers, engagement and GEO before outreach.
Deal negotiation
We negotiate rates and - where the creator is open to it - move deals onto CPA, RevShare or hybrid terms. How far we can push depends on the KOL's tier and your project's stage; flat-fee-only names get capped spend and tracked links.
$8K? CPA
Briefs & creative
Per-platform briefs and hooks - threads, integrations, stream scripts and UGC that read native and stay compliant.
Aa
Tracking & attribution
Unique links and promo codes per KOL, wired to your CRM - so every deposit maps back to the creator that drove it.
Campaign management
We run the calendar, chase deliverables, verify posts go live and shift budget to the creators that convert.
Dedicated KOL manager
One manager owns your roster and creator relationships - a real owner on your vertical, not a ticket queue.
Cases

Healthcare B2B targets, and the real cases behind them

Tap a case - we'll show the details. Figures are from live campaigns; brand names withheld under NDA. No healthcare B2B creator programme of ours is published yet, so the targets below are modelled from two live cases that share the mechanic - a funnel where the cheap first conversion was worth nothing and only the second gate paid, and partners paid on the conversion that carried the money rather than on reach. Full portfolio across every vertical →

Modelled targets, not delivered results. The ranges below are projections. The real campaigns they are modelled on sit underneath, with their actual verticals and figures on them.
Healthcare B2B voices: what we would target
Medical devices · TARGET
Clinical voices, measured in evaluations
$12-28K/mo$2.4-5.6K per evaluation opened+
Task
Reach clinicians and committee members through the people they already read, with a payment trail that survives being looked up.
Modelled on $12-28K/mo · first honest read at 180 days
Target — not a delivered result
$2.4-5.6K per evaluation opened
$2.4-5.6K
Cost / evaluation
3-6
Voices live
16-22%
Meeting→evaluation
What we would run
  • Employer policy, territory and reportability checked before anyone is contracted
  • Case series and technique content with the limitations left in, cleared against the labelling first
  • Every evaluation traced back to the asset that started it
Practice software · TARGET
Administrators who have run the switch
$5-12K/mo$820-1,900 per practice live+
Task
Use administrators who have actually survived a migration to book demos with owners who have been burned by one.
Modelled on $5-12K/mo · first honest read at 120 days
Target — not a delivered result
$820-1,900 per practice live
$820-1,900
Cost / practice live
4-8
Voices live
20-28%
Demo→live
What we would run
  • Practice administrators and owners rather than clinical personalities, because they are who signs
  • Content built on the migration month rather than on the feature list
  • Tracked demo links per voice, wired into your CRM before anyone films
Diagnostics and labs · TARGET
Ordering clinicians, measured in active sites
$6-14K/mo$430-980 per active ordering site+
Task
Get ordering clinicians to try an assay because a peer published what came back, not because a rep asked them to.
Modelled on $6-14K/mo · first honest read at 90 days
Target — not a delivered result
$430-980 per active ordering site
$430-980
Cost / active site
5-9
Voices live
24-32%
Enquiry→active site
What we would run
  • Ordering clinicians in the specialties that actually generate volume, not general medical audiences
  • Coverage and coding stated in the content, because the first denial is what quietly stops ordering
  • Active ordering at 90 days as the paid-on metric, never a first specimen
The real campaigns these targets come from
Crypto
Investment Platform - YouTube integrations
$435Kx3.14 ROI+
Task
Bring investors with a $1,000 minimum deposit. Quality over quantity. Same arithmetic a device company runs on: the form fill is cheap, easy to generate and worth nothing by itself, and the entire budget is justified by the small share that reach the second gate - a funded account there, an opportunity a value-analysis committee actually opens here.
Budget: $435K · Timeline: 10 mo
Result
24,870 qualified leads
$17.5
CPL
x3.14
ROI
11.8%
CR
What we did
  • Long-form YouTube reviews + Shorts cut-downs
  • On-screen promo codes per creator
  • CRM integration for per-KOL lead scoring
Forex
Forex Broker - YouTube + Telegram
$178.6Kx2.91 ROI+
Task
Bring traders to a broker platform. Minimum deposit $500. Same shape as a two-year provider sale: a long education funnel where most of the people who convert first will never qualify, so the money is only readable if the later stage is wired back into bidding rather than reconstructed at the end.
Budget: $178.6K · Timeline: 8 mo
Result
3,684 FTD
$48.5
CPA
x2.91
ROI
8.7%
CR
What we did
  • Educational YouTube integrations with traders
  • Telegram signal-group placements, tracked
  • Creator-driven webinar funnels
Want the same for your offer?
Let's talk
Straight answers

The questions you're actually asking

How do you know a creator's audience is real? +
Before a cent moves, we audit followers, engagement quality, comment authenticity and GEO on every creator. Bought or bot-heavy audiences get cut. You only pay for reach that's actually real and matched to your offer.
Do you put KOLs on CPA / RevShare, not just flat fees? +
Wherever the creator will take it, yes. We push KOLs onto CPA, RevShare or hybrid terms so they have skin in the game. Some top names only do flat fees - there we cap spend, track every link and drop anyone who doesn't convert. Our own fee is a monthly retainer - the performance terms are between you and the creators we sign.
Do you actually work in regulated categories? +
Healthcare B2B is not a restricted category the way this site usually means it, and we would rather say so than borrow a policy problem we do not have. We work provider-side here - devices, practice software, revenue cycle, diagnostics and supply - so nothing touches patient data or patient targeting. What is real, and what most creator agencies walk into blind, is that paying a clinician is not an ordinary sponsorship. If you manufacture a covered device or medical supply in the United States, transfers of value to physicians and teaching hospitals are reportable and end up in a public federal database, so the payment, the disclosure and the brief all have to be right before anyone films. On top of that, a paid clinician who describes an unapproved use on camera creates a problem for you rather than for them, and their employer may have a policy that forbids the post outright. So the audit runs on employer policy, territory and reportability before it ever runs on engagement, every claim is checked against the labelling before a camera is switched on, and disclosure is written into the brief instead of added afterwards as a hashtag. Our published cases are in other verticals and we will not pretend otherwise - what transfers is booking partners on the conversion that carries the money rather than on reach. On the call we will tell you which of your current voices we would rebook and which we would not.
How fast can we start? +
First activations are usually live within days of kickoff, once the roster is vetted and signed. We move fast on purpose - in these verticals, momentum and fresh creators are most of the game.
What's the minimum budget for a KOL campaign? +
Test batches start around $10k - enough for several vetted creators and real signal on what converts. We'd rather start small and scale winners than burn a big budget on one big name.
Who owns the content creators produce? +
Usage rights are written into every deal before it's signed - including whitelisting, so winning posts can run as paid ads from the creator's handle. No "extra license fee" surprises after the post performs.
How do you measure success? +
Per-creator links and promo codes wired to your funnel. You see signups, deposits and CPA per KOL - not a reach screenshot. Weak creators get cut, winners get scaled.
What if a creator ghosts or misses deliverables? +
It happens - that's why deliverables and deadlines are contracted, payouts are milestone-based, and the roster always has a vetted replacement ready. Your campaign doesn't hinge on one person's mood.
Contact

Let's talk

We'll audit your current influencer spend for free - which creators are real, which deals waste budget. No strings attached.

Free KOL audit

We'll flag fake-audience creators and where your spend leaks.

Got it - audit on the way.
Pavel will reach out within 24h.