How do you know a creator's audience is real? +
Before a cent moves, we audit followers, engagement quality, comment authenticity and GEO on every creator. Bought or bot-heavy audiences get cut. You only pay for reach that's actually real and matched to your offer.
Do you put KOLs on CPA / RevShare, not just flat fees? +
Wherever the creator will take it, yes. We push KOLs onto CPA, RevShare or hybrid terms so they have skin in the game. Some top names only do flat fees - there we cap spend, track every link and drop anyone who doesn't convert. Our own fee is a monthly retainer - the performance terms are between you and the creators we sign.
Do you actually work in gray-area verticals? +
Yes, and the honest version matters more than the pitch here. We have not published a gaming or esports creator programme yet. What we have published is iGaming, and both campaigns leading this page were creator-led - a casino launched through vetted Twitch and Kick streamers, and a slots brand run through Telegram admins on revenue share. The mechanics carry across: auditing a live audience before booking, negotiating away from flat fees, and tracking a code back to a transaction. The category does not carry across and we will not pretend it does. Your product is not gambling, it just keeps getting read as gambling, which is why our briefs put published drop rates and a stated spend cap on camera instead of a big number. The two things we audit before booking anyone in gaming are the age split and the region split, because a following that cannot legally transact or cannot be processed is reach you pay for twice. On the call we will go through your current roster and say which names we would put on a top-up deal, which we would rebook as they are, and which we would not book at any price.
How fast can we start? +
First activations are usually live within days of kickoff, once the roster is vetted and signed. We move fast on purpose - in these verticals, momentum and fresh creators are most of the game.
What's the minimum budget for a KOL campaign? +
Test batches start around $10k - enough for several vetted creators and real signal on what converts. We'd rather start small and scale winners than burn a big budget on one big name.
Who owns the content creators produce? +
Usage rights are written into every deal before it's signed - including whitelisting, so winning posts can run as paid ads from the creator's handle. No "extra license fee" surprises after the post performs.
How do you measure success? +
Per-creator links and promo codes wired to your funnel. You see signups, deposits and CPA per KOL - not a reach screenshot. Weak creators get cut, winners get scaled.
What if a creator ghosts or misses deliverables? +
It happens - that's why deliverables and deadlines are contracted, payouts are milestone-based, and the roster always has a vetted replacement ready. Your campaign doesn't hinge on one person's mood.