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Most KOL deals
sell nothing.

Influencer & KOL marketing for gaming & esports - skins, cases, top-ups, esports and marketplaces. Creators are not one channel among several here, they are where the market lives, which is why the rate cards are the highest you will pay anywhere. Two things decide whether that money works: how much of the audience is old enough to transact, and whether the brief keeps a case or skins segment on the right side of the gambling line.

A giveaway buys entries. Entries do not top up.

Twitch & YouTube creators Discord communities Clip & Shorts channels Codes paid on top-ups
1200+
vetted KOLs & creators
0
bot-inflated deals shipped
6
platforms, one team
Verticals

Creators whose viewers already spend in your niche

We don't "find influencers" from scratch. We keep vetted creator rosters per gray-area vertical - people who run these exact offers and know what passes.

5 gaming niches more coming
Channels

Every KOL channel - one team

Creators, streamers and channels sourced and vetted per platform. Real audiences, matched to your offer - no bot lists.

6 channels live more coming
Diagnosis → Cure

Recognize yourself?

If even one line is about you - it's time to change the approach.

Paid a creator, nobody topped up Rate card built on a giveaway spike Half that audience cannot legally pay Chat turned up for the giveaway and left Jersey logo for a year, no number attached Creator called our product gambling on stream Code said once, never mentioned again Keys and product sent, no post ever came Paid a creator, nobody topped up Rate card built on a giveaway spike Half that audience cannot legally pay Chat turned up for the giveaway and left Jersey logo for a year, no number attached Creator called our product gambling on stream Code said once, never mentioned again Keys and product sent, no post ever came
Giveaway entrants gone by the weekend Viewers in regions we cannot process His buyers charged back in month two Discord partnership brought twelve clicks One creator drama, our logo in the thumbnail No postback, so the deal is a feeling Clip pulled, and the brand was in frame The flat fee was the only guaranteed result Giveaway entrants gone by the weekend Viewers in regions we cannot process His buyers charged back in month two Discord partnership brought twelve clicks One creator drama, our logo in the thumbnail No postback, so the deal is a feeling Clip pulled, and the brand was in frame The flat fee was the only guaranteed result
how we fix it ↓
01
Audience verification
Every creator bot-audited
Real followersGEO match
We screen followers, engagement and comment quality before a cent is spent - no bought audiences.
02
Performance deals with KOLs
CPA & RevShare over flat fees
CPARevShareHybrid
We negotiate KOLs onto skin-in-the-game terms wherever their tier and your offer allow - so creators earn on results, not on reach screenshots.
%
03
KOL-to-conversion tracking
Per-creator attribution
UTM & codesPostbacks
Unique links and promo codes per KOL - so you know which creator drove deposits, not just views.
04
Multi-format activation
Threads · streams · shorts · calls
NativeCompliant
Briefs written per platform and vertical - threads, live sessions, integrations and UGC that read native, not ad.
⚡ Feel the difference

Shoutout vs activation

Same creator, same product, two briefs. The front card is the sponsored segment a rate card sells you. Swipe it away for the activation we brief, negotiate and pay out on top-ups.

💤 Flat shoutout

swipe right →
Stats

Why flat shoutouts fail

Reach without a verified audience and a tracked deal is just a screenshot. Here's the gap.

92%
act on a recommendation
Word-of-mouth still beats every ad format - a KOL is word-of-mouth at scale.
49%
of followers can be fake
On accounts that bought growth - you pay for reach that never existed.
67%
of KOL budget is wasted
On unvetted audiences and flat-fee deals with zero tracking.
11x
ROI on the best deals
When the audience is verified and the KOL is on a performance deal.
71%
of buyers trust creators
Your audience trusts a creator's word over a brand's ad copy.
5x
cheaper signups
A vetted creator on CPA often beats cold paid social on cost per signup.
Flat shoutouts → bought reach, no sales Verified KOLs → real audiences, tracked ROI
How we work

What we actually do

One team owns the whole KOL funnel - from sourcing the right creator to the tracked deposit.

Sourcing & vetting
We shortlist creators per platform and vertical, then bot-audit followers, engagement and GEO before outreach.
Deal negotiation
We negotiate rates and - where the creator is open to it - move deals onto CPA, RevShare or hybrid terms. How far we can push depends on the KOL's tier and your project's stage; flat-fee-only names get capped spend and tracked links.
$8K? CPA
Briefs & creative
Per-platform briefs and hooks - threads, integrations, stream scripts and UGC that read native and stay compliant.
Aa
Tracking & attribution
Unique links and promo codes per KOL, wired to your CRM - so every deposit maps back to the creator that drove it.
Campaign management
We run the calendar, chase deliverables, verify posts go live and shift budget to the creators that convert.
Dedicated KOL manager
One manager owns your roster and creator relationships - a real owner on your vertical, not a ticket queue.
Cases

Gaming creator targets, and the real campaigns behind them

Tap a case - we'll show the details. Figures are from live campaigns; brand names withheld under NDA. No gaming or esports creator programme of ours is published yet, so the ranges above are modelled from the two live campaigns that share the mechanics - both creator-led, both audited before a booking, both paid out on a transaction rather than on reach. Both are iGaming, which is a statement about how the deals were built and not about what your product is. They sit below with their real verticals and figures on them. Full portfolio across every vertical →

Modelled targets, not delivered results. The ranges below are projections. The real campaigns they are modelled on sit underneath, with their actual verticals and figures on them.
Gaming creators: what we would target
Top-ups · TARGET
Creators measured in top-ups, not views
$10-20K/mox2.4-2.9 ROAS+
Task
Turn the creators your players already watch into a first top-up you can attribute, then a second one you did not have to pay for.
Modelled on $10-20K/mo · first honest read at 30 days
Target — not a delivered result
$7-12 per attributed first top-up
$7-12
Cost / first top-up
10-16
Creators live
40-50%
Repeat D30
What we would run
  • Age and region split pulled from creator insights before anyone is booked
  • Codes given live and in the description, never behind a giveaway entry
  • Reduced fee plus a share of the top-ups traced back to the code
Cases · TARGET
Creator volume where the ad account will not go
$15-30K/mox2.1-2.6 ROAS+
Task
Get a legal case product in front of buyers through creators, when half the ad platforms classify the same product as gambling on sight.
Modelled on $15-30K/mo · first honest read at 60 days
Target — not a delivered result
$130-210 per usable asset
$130-210
Cost / asset
30-45
Assets / mo
30-40%
Clear-review rate
What we would run
  • Published drop rates and a stated spend cap written into every brief before filming
  • Batch production of hooks built on fees and delivery, never on a rare pull
  • Cleared survivors licensed and rerun as whitelisted paid creative
Esports · TARGET
Sponsorships with a number attached
$20-45K/mo$40-70 per signup+
Task
Turn team and tournament money into something reportable, instead of a logo on a jersey and a screenshot for the board.
Modelled on $20-45K/mo · first honest read at 60 days
Target — not a delivered result
$40-70 per attributed signup
$40-70
Cost / signup
6-12
Creators live
18-26%
Signup→purchase
What we would run
  • Players and casters bought on tracked codes rather than on impressions
  • Activation inside the broadcast and the community, not only on the jersey
  • Signups and purchases reported per creator weekly, not once at renewal
The real campaigns these targets come from
iGaming
iGaming Slots - Telegram call groups
$28Kx2.83 ROI+
Task
Maximize FTDs with a retention focus - so acquired players actually stay. On this page for the mechanics, not the category - skins and cases are not gambling, but they run on the same repeat-purchase loop, where the second and fifth transaction decide the month and the first barely covers the acquisition.
Budget: $28K · Timeline: 3 mo
Result
1,003 FTD
$27.9
CPA
x2.83
ROI
33.7%
Ret D7
What we did
  • Vetted Telegram call-group admins on RevShare
  • Native pinned posts with tracked invite links
  • Reactivation drops to dormant members
iGaming
Online Casino - Twitch streamer launch
$430Kx3.47 ROI+
Task
Launch a new casino brand into the LatAm market. Real volume needed, fast. Again a mechanical parallel and not a regulatory one - a cold market with no brand recognition and payment methods that had to work locally before anything converted, which is exactly the shape of a marketplace or top-up launch in a new region.
Budget: $430K · Timeline: 10 mo
Result
16,824 FTD
$25.6
CPA
x3.47
ROI
38.2%
Ret D7
What we did
  • Vetted casino streamers on Twitch & Kick
  • Live sessions with real-time bonus-code drops
  • Best moments cut into Shorts for reach
Want the same for your offer?
Let's talk
Straight answers

The questions you're actually asking

How do you know a creator's audience is real? +
Before a cent moves, we audit followers, engagement quality, comment authenticity and GEO on every creator. Bought or bot-heavy audiences get cut. You only pay for reach that's actually real and matched to your offer.
Do you put KOLs on CPA / RevShare, not just flat fees? +
Wherever the creator will take it, yes. We push KOLs onto CPA, RevShare or hybrid terms so they have skin in the game. Some top names only do flat fees - there we cap spend, track every link and drop anyone who doesn't convert. Our own fee is a monthly retainer - the performance terms are between you and the creators we sign.
Do you actually work in gray-area verticals? +
Yes, and the honest version matters more than the pitch here. We have not published a gaming or esports creator programme yet. What we have published is iGaming, and both campaigns leading this page were creator-led - a casino launched through vetted Twitch and Kick streamers, and a slots brand run through Telegram admins on revenue share. The mechanics carry across: auditing a live audience before booking, negotiating away from flat fees, and tracking a code back to a transaction. The category does not carry across and we will not pretend it does. Your product is not gambling, it just keeps getting read as gambling, which is why our briefs put published drop rates and a stated spend cap on camera instead of a big number. The two things we audit before booking anyone in gaming are the age split and the region split, because a following that cannot legally transact or cannot be processed is reach you pay for twice. On the call we will go through your current roster and say which names we would put on a top-up deal, which we would rebook as they are, and which we would not book at any price.
How fast can we start? +
First activations are usually live within days of kickoff, once the roster is vetted and signed. We move fast on purpose - in these verticals, momentum and fresh creators are most of the game.
What's the minimum budget for a KOL campaign? +
Test batches start around $10k - enough for several vetted creators and real signal on what converts. We'd rather start small and scale winners than burn a big budget on one big name.
Who owns the content creators produce? +
Usage rights are written into every deal before it's signed - including whitelisting, so winning posts can run as paid ads from the creator's handle. No "extra license fee" surprises after the post performs.
How do you measure success? +
Per-creator links and promo codes wired to your funnel. You see signups, deposits and CPA per KOL - not a reach screenshot. Weak creators get cut, winners get scaled.
What if a creator ghosts or misses deliverables? +
It happens - that's why deliverables and deadlines are contracted, payouts are milestone-based, and the roster always has a vetted replacement ready. Your campaign doesn't hinge on one person's mood.
Contact

Let's talk

We'll audit your current influencer spend for free - which creators are real, which deals waste budget. No strings attached.

Free KOL audit

We'll flag fake-audience creators and where your spend leaks.

Got it - audit on the way.
Pavel will reach out within 24h.