Most KOL deals
sell nothing.

Before a cent moves, we audit followers, engagement quality, comment authenticity and GEO on every creator. Bought or bot-heavy audiences get cut. You only pay for reach that's actually real and matched to your offer.

Wherever the creator will take it, yes. We push KOLs onto CPA, RevShare or hybrid terms so they have skin in the game. Some top names only do flat fees - there we cap spend, track every link and drop anyone who doesn't convert. Our own fee is a monthly retainer - the performance terms are between you and the creators we sign.

Gray SaaS is the vertical we sit closest to, because your buyers are the operators we run campaigns for every day. The case leading this section is a creator programme for exactly that kind of product - alpha KOLs on X for a paid software tool sold into gray verticals, $118K spend, x6.12 ROI and 23,470 subscribers, all bought on tracked invite links rather than on reach. What is different here is who works. Your buyer does not follow influencers, so the list we build is practitioners, tutorial channels and comparison reviewers with genuine operator audiences, and we expect a share of them to refuse the category outright. That is normal in antidetect and proxies and we budget for it instead of pretending it will not happen. Every booking gets a working demo before a camera is switched on, because this audience retests the claim the same day and reputation is the one thing you cannot buy back. On the call we will tell you which creators covering your category we would approach, which we would not, and where your product is likely to be turned down.

First activations are usually live within days of kickoff, once the roster is vetted and signed. We move fast on purpose - in these verticals, momentum and fresh creators are most of the game.

Test batches start around $10k - enough for several vetted creators and real signal on what converts. We'd rather start small and scale winners than burn a big budget on one big name.

Usage rights are written into every deal before it's signed - including whitelisting, so winning posts can run as paid ads from the creator's handle. No "extra license fee" surprises after the post performs.

Per-creator links and promo codes wired to your funnel. You see signups, deposits and CPA per KOL - not a reach screenshot. Weak creators get cut, winners get scaled.

It happens - that's why deliverables and deadlines are contracted, payouts are milestone-based, and the roster always has a vetted replacement ready. Your campaign doesn't hinge on one person's mood.