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Most KOL deals
sell nothing.

Influencer & creator marketing for gray SaaS - antidetect, proxies, VPN, hosting and automation. Your buyer does not follow influencers, he follows operators, and he will open your pricing page in the next tab while the video is still playing. So this is not a reach programme, it is practitioners running your product on their own workflow - on camera, with the parts that went wrong left in.

Your buyer retests every claim before the video ends.

Audit my KOL spend → See the cases
Practitioners, not influencers Tutorial & review channels Head-to-head comparisons Paid on retained revenue
1200+
vetted KOLs & creators
0
bot-inflated deals shipped
6
platforms, one team
Verticals

Operators your buyers already listen to

We don't "find influencers" from scratch. We keep vetted creator rosters per gray-area vertical - people who run these exact offers and know what passes.

5 gray SaaS niches more coming
🎭
Antidetect
Browsers bought by operators who compared you on a forum before they ever saw your site.
See the case →
🌐
Proxies
Residential and mobile pools. Won on the trial, kept on uptime.
See the case →
🔒
VPN
The one sub-niche here where mainstream paid still runs. Volume first, churn control second.
See the case →
📡
Hosting
Offshore and dedicated infrastructure. Slow trust, long contracts, high LTV.
See the case →
🤖
Automation
Multi-account and workflow tooling. Sold on a demo that works, not on a deck.
See the case →
Channels

Every KOL channel - one team

Creators, streamers and channels sourced and vetted per platform. Real audiences, matched to your offer - no bot lists.

6 channels live more coming
𝕏
X (Twitter)
Where operators argue in public. Practitioner accounts posting real setups, and the place any claim you make gets retested by lunchtime.
See the case →
Telegram
Operator groups and vendor channels. Where teams compare tools, swap configs and warn each other, and where the admin outranks any advert.
See the case →
Meta
Thin for antidetect and proxies. Genuinely useful for consumer VPN, where creators reach buyers who decide on trust rather than on a benchmark.
See the case →
YouTube
The channel that actually sells this category. Setup walkthroughs and head-to-head tests that keep producing trials for years.
See the case →
Twitch & Kick
Long build sessions with the tool on screen for hours - migrations, setups and configuration marathons. A small audience that watches all of it.
See the case →
TikTok
Awareness for the consumer end and for simple automation. It starts the search, it never closes the evaluation.
See the case →
Diagnosis → Cure

Recognize yourself?

If even one line is about you - it's time to change the approach.

Three creators refused the category The demo broke on camera He read the script, never opened the tool Paid for a review, got an advert Comments picked the benchmark apart Reviewer had never used the product Rate card quoted, no audience data One thread killed a month of pipeline Three creators refused the category The demo broke on camera He read the script, never opened the tool Paid for a review, got an advert Comments picked the benchmark apart Reviewer had never used the product Rate card quoted, no audience data One thread killed a month of pipeline
Trials from the video, nobody returned Creator posted, then quietly deleted it Views from students, not operators No disclosure, and the comments noticed The comparison was paid for by a rival Flat fee, and not one paid seat Affiliate link never reached a seat He churned the month after posting Trials from the video, nobody returned Creator posted, then quietly deleted it Views from students, not operators No disclosure, and the comments noticed The comparison was paid for by a rival Flat fee, and not one paid seat Affiliate link never reached a seat He churned the month after posting
how we fix it ↓
01
Audience verification
Every creator bot-audited
Real followersGEO match
We screen followers, engagement and comment quality before a cent is spent - no bought audiences.
02
Performance deals with KOLs
CPA & RevShare over flat fees
CPARevShareHybrid
We negotiate KOLs onto skin-in-the-game terms wherever their tier and your offer allow - so creators earn on results, not on reach screenshots.
%
03
KOL-to-conversion tracking
Per-creator attribution
UTM & codesPostbacks
Unique links and promo codes per KOL - so you know which creator drove deposits, not just views.
04
Multi-format activation
Threads · streams · shorts · calls
NativeCompliant
Briefs written per platform and vertical - threads, live sessions, integrations and UGC that read native, not ad.
⚡ Feel the difference

Shoutout vs activation

Same reviewer, same tool, two briefs. The front card is the paid read your competitor also bought last quarter. Swipe it away for the activation we brief, test and track instead.

💤 Flat shoutout

swipe right →
Stats

Why flat shoutouts fail

Reach without a verified audience and a tracked deal is just a screenshot. Here's the gap.

92%
act on a recommendation
Word-of-mouth still beats every ad format - a KOL is word-of-mouth at scale.
49%
of followers can be fake
On accounts that bought growth - you pay for reach that never existed.
67%
of KOL budget is wasted
On unvetted audiences and flat-fee deals with zero tracking.
11x
ROI on the best deals
When the audience is verified and the KOL is on a performance deal.
71%
of buyers trust creators
Your audience trusts a creator's word over a brand's ad copy.
5x
cheaper signups
A vetted creator on CPA often beats cold paid social on cost per signup.
Flat shoutouts → bought reach, no sales Verified KOLs → real audiences, tracked ROI
How we work

What we actually do

One team owns the whole KOL funnel - from sourcing the right creator to the tracked deposit.

Sourcing & vetting
We shortlist creators per platform and vertical, then bot-audit followers, engagement and GEO before outreach.
Deal negotiation
We negotiate rates and - where the creator is open to it - move deals onto CPA, RevShare or hybrid terms. How far we can push depends on the KOL's tier and your project's stage; flat-fee-only names get capped spend and tracked links.
$8K? CPA
Briefs & creative
Per-platform briefs and hooks - threads, integrations, stream scripts and UGC that read native and stay compliant.
Aa
Tracking & attribution
Unique links and promo codes per KOL, wired to your CRM - so every deposit maps back to the creator that drove it.
Campaign management
We run the calendar, chase deliverables, verify posts go live and shift budget to the creators that convert.
Dedicated KOL manager
One manager owns your roster and creator relationships - a real owner on your vertical, not a ticket queue.
Cases

Gray SaaS creator targets, and the real case behind them

Tap a case - we'll show the details. Figures are from live campaigns; brand names withheld under NDA. One published case of ours is a creator programme for a paid tool sold to gray-vertical operators, and it is the one leading this section - alpha KOLs on X at $118K spend and x6.12 ROI, bought on tracked invite links rather than on reach. The three cards above it are targets rather than results, modelled on subscription economics and on what a practitioner-led programme can realistically return, not on that campaign's ROI. Full portfolio across every vertical →

Modelled targets, not delivered results. The ranges below are projections. The real campaigns they are modelled on sit underneath, with their actual verticals and figures on them.
Gray SaaS creators: what we would target
Antidetect · TARGET
Practitioners, measured in paid seats
$12-28K/mox2.1-2.8 LTV to CAC+
Task
Turn a short list of operators your buyers already read into paid seats, in a category where most creators will not take the brief at all.
Modelled on $12-28K/mo · first honest read at 60 days
Target — not a delivered result
$160-260 CAC per paid account, attributed per creator
$160-260
CAC
8-14
Creators live
16-24%
Trial to paid
What we would run
  • Audience audited on who is actually watching, before any rate is discussed
  • A working demo on the creator's own stack before a camera is switched on
  • Paid on seats still subscribed at day 90, not on the video going live
Proxies · TARGET
Reviewers who run the benchmark themselves
$10-22K/mox2.3-3.0 LTV to CAC+
Task
Win the technical evaluation in public, on the reviewer's own hardest target, instead of buying a read of your feature list.
Modelled on $10-22K/mo · first honest read at 45 days
Target — not a delivered result
$120-200 CAC per paying account from creator traffic
$120-200
CAC
6-12
Reviewers live
19-27%
Trial to paid
What we would run
  • Reviewers given the trial and no script, because a scripted benchmark convinces nobody
  • Results published with the weak countries left in, or the review is worthless
  • Affiliate terms paid on retained revenue and tracked through to the seat
VPN · TARGET
The most sponsored category there is, bought properly
$25-60K/mox2.0-2.6 LTV to CAC+
Task
Compete in the one sub-niche where every channel already has a sponsor, without paying rate-card prices for a read nobody listens to.
Modelled on $25-60K/mo · first honest read at 60 days
Target — not a delivered result
$34-56 CAC per subscriber from creator traffic
$34-56
CAC
25-40
Creators live
50-60%
D90 retention
What we would run
  • The published audit handed over as the brief instead of a feature list
  • Mid-roll placement bought on watch-through, not on subscriber count
  • Codes tracked to the second renewal, because month one flatters every VPN deal
The real campaign these targets come from
Crypto
Crypto Bot - Twitter KOL push
$118Kx6.12 ROI+
Task
Build a live audience for a crypto bot. Tier-1 GEOs, quality subscribers only. Closest thing to your business we have published: a paid tool sold to people running gray verticals, where the trial had to prove itself before anyone paid and no mainstream ad channel would carry the pitch.
Budget: $118K · Timeline: 6 mo
Result
23,470 subscribers
$1.18
CPL
x6.12
ROI
3.17%
CTR
What we did
  • Vetted alpha KOLs on Crypto Twitter
  • Thread + quote-post sequence around results
  • Tracked invite links straight into the bot
Want the same for your offer?
Let's talk →
Straight answers

The questions you're actually asking

How do you know a creator's audience is real? +
Before a cent moves, we audit followers, engagement quality, comment authenticity and GEO on every creator. Bought or bot-heavy audiences get cut. You only pay for reach that's actually real and matched to your offer.
Do you put KOLs on CPA / RevShare, not just flat fees? +
Wherever the creator will take it, yes. We push KOLs onto CPA, RevShare or hybrid terms so they have skin in the game. Some top names only do flat fees - there we cap spend, track every link and drop anyone who doesn't convert. Our own fee is a monthly retainer - the performance terms are between you and the creators we sign.
Do you actually work in gray-area verticals? +
Gray SaaS is the vertical we sit closest to, because your buyers are the operators we run campaigns for every day. The case leading this section is a creator programme for exactly that kind of product - alpha KOLs on X for a paid software tool sold into gray verticals, $118K spend, x6.12 ROI and 23,470 subscribers, all bought on tracked invite links rather than on reach. What is different here is who works. Your buyer does not follow influencers, so the list we build is practitioners, tutorial channels and comparison reviewers with genuine operator audiences, and we expect a share of them to refuse the category outright. That is normal in antidetect and proxies and we budget for it instead of pretending it will not happen. Every booking gets a working demo before a camera is switched on, because this audience retests the claim the same day and reputation is the one thing you cannot buy back. On the call we will tell you which creators covering your category we would approach, which we would not, and where your product is likely to be turned down.
How fast can we start? +
First activations are usually live within days of kickoff, once the roster is vetted and signed. We move fast on purpose - in these verticals, momentum and fresh creators are most of the game.
What's the minimum budget for a KOL campaign? +
Test batches start around $10k - enough for several vetted creators and real signal on what converts. We'd rather start small and scale winners than burn a big budget on one big name.
Who owns the content creators produce? +
Usage rights are written into every deal before it's signed - including whitelisting, so winning posts can run as paid ads from the creator's handle. No "extra license fee" surprises after the post performs.
How do you measure success? +
Per-creator links and promo codes wired to your funnel. You see signups, deposits and CPA per KOL - not a reach screenshot. Weak creators get cut, winners get scaled.
What if a creator ghosts or misses deliverables? +
It happens - that's why deliverables and deadlines are contracted, payouts are milestone-based, and the roster always has a vetted replacement ready. Your campaign doesn't hinge on one person's mood.
Contact

Let's talk

We'll audit your current influencer spend for free - which creators are real, which deals waste budget. No strings attached.

Free KOL audit

We'll flag fake-audience creators and where your spend leaks.

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