Influencer & KOL Marketing for Mental Health & Recovery Clinics

Verticals

Creators your referrers and alumni already listen to

We don't "find influencers" from scratch. We keep vetted creator rosters per gray-area vertical - people who run these exact offers and know what passes.

5 recovery niches more coming

🏡

Rehab

Residential admissions, not enquiries. Cost per admission is the number your board actually reads.

See the case →

🩺

Addiction treatment

LegitScript-gated on Google and Meta. Compliant creative, or there is no account to run.

See the case →

💬

Therapy/telehealth

Volume business on a subscription clock. Retention past week four is where the margin lives.

See the case →

🏥

Ketamine clinics

Cash-pay, high ticket, short catchment. Local demand you can actually fill.

See the case →

🧠

Trauma

Specialist programs, long consideration. Referrals and clinician credibility carry the funnel.

See the case →

Channels

Every KOL channel - one team

Creators, streamers and channels sourced and vetted per platform. Real audiences, matched to your offer - no bot lists.

6 channels live more coming

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X (Twitter)

Clinicians, researchers and journalists. A referral and reputation channel rather than a patient channel, and where the people who send you cases watch each other.

See the case →

Narrow, and it should stay that way. Closed alumni and family groups plus professional communities, entered as a guest with something useful to say and never as an advertiser buying into a crisis.

See the case →

Recognize yourself?

If even one line is about you - it's time to change the approach.

Creator spoke to the viewer like a patient Alumni story posted, no consent on file One post restricted the whole account Clinician creators will not sign a rate card Flat fee paid, not one admission attributed Recovery cut into a highlight reel Impressions quoted, nothing verified No plan for if an alumni creator relapses Creator spoke to the viewer like a patient Alumni story posted, no consent on file One post restricted the whole account Clinician creators will not sign a rate card Flat fee paid, not one admission attributed Recovery cut into a highlight reel Impressions quoted, nothing verified No plan for if an alumni creator relapses

Followers bought, replies from a pod Audience nowhere near the catchment Clinical review took six weeks Comments became a crisis line at midnight Sponsored tag missing, regulator noticed No idea which creator filled a bed Story reused in an ad nobody approved Creator promoted a competing program next month Followers bought, replies from a pod Audience nowhere near the catchment Clinical review took six weeks Comments became a crisis line at midnight Sponsored tag missing, regulator noticed No idea which creator filled a bed Story reused in an ad nobody approved Creator promoted a competing program next month

how we fix it ↓

01

Audience verification

Every creator bot-audited

Real followersGEO match

We screen followers, engagement and comment quality before a cent is spent - no bought audiences.

02

Performance deals with KOLs

CPA & RevShare over flat fees

CPARevShareHybrid

We negotiate KOLs onto skin-in-the-game terms wherever their tier and your offer allow - so creators earn on results, not on reach screenshots.

03

KOL-to-conversion tracking

Per-creator attribution

UTM & codesPostbacks

Unique links and promo codes per KOL - so you know which creator drove deposits, not just views.

04

Multi-format activation

Threads · streams · shorts · calls

NativeCompliant

Briefs written per platform and vertical - threads, live sessions, integrations and UGC that read native, not ad.

⚡ Feel the difference

Shoutout vs activation

Same creator, same program - two briefs. The front card is the sponsored post most operators are sold. Swipe it away to see the activation we brief, review clinically and track through to an admission.

⚡ The activation we brief

Start →

💤 Flat shoutout

swipe right →

Stats

Why flat shoutouts fail

Reach without a verified audience and a tracked deal is just a screenshot. Here's the gap.

92%

act on a recommendation

Word-of-mouth still beats every ad format - a KOL is word-of-mouth at scale.

49%

of followers can be fake

On accounts that bought growth - you pay for reach that never existed.

67%

of KOL budget is wasted

On unvetted audiences and flat-fee deals with zero tracking.

11x

ROI on the best deals

When the audience is verified and the KOL is on a performance deal.

71%

of buyers trust creators

Your audience trusts a creator's word over a brand's ad copy.

5x

cheaper signups

A vetted creator on CPA often beats cold paid social on cost per signup.

Flat shoutouts → bought reach, no sales Verified KOLs → real audiences, tracked ROI

How we work

What we actually do

One team owns the whole KOL funnel - from sourcing the right creator to the tracked deposit.

Sourcing & vetting

We shortlist creators per platform and vertical, then bot-audit followers, engagement and GEO before outreach.

Deal negotiation

We negotiate rates and - where the creator is open to it - move deals onto CPA, RevShare or hybrid terms. How far we can push depends on the KOL's tier and your project's stage; flat-fee-only names get capped spend and tracked links.

Briefs & creative

Per-platform briefs and hooks - threads, integrations, stream scripts and UGC that read native and stay compliant.

Tracking & attribution

Unique links and promo codes per KOL, wired to your CRM - so every deposit maps back to the creator that drove it.

Campaign management

We run the calendar, chase deliverables, verify posts go live and shift budget to the creators that convert.

Dedicated KOL manager

One manager owns your roster and creator relationships - a real owner on your vertical, not a ticket queue.

Cases

Recovery creator targets, and the real case behind them

Tap a case - we'll show the details. Figures are from live campaigns; brand names withheld under NDA. No mental health or recovery creator programme of ours is published, and we will not manufacture one out of brokered leads. The single case that shares the constraint is pharma - vetted health creators, every line cleared by legal before filming, tracked links ending at a booked consultation, run at $62K with x4.17 ROI. Everything above it is a modelled target in admission economics rather than reach, because a creator programme here is judged on beds filled and clients retained. The one real campaign sits underneath these cards, labelled with the vertical it actually ran in. Full portfolio across every vertical →

Modelled targets, not delivered results. The ranges below are projections. The real campaigns they are modelled on sit underneath, with their actual verticals and figures on them.

Recovery creators: what we would target

Rehab · TARGET

Creator-sourced admissions, not broker leads

$15-30K/mo$1.2-2.0K per admission+

Task

Fill beds from creators and referrers you can name, instead of renting a broker list at whatever it costs that week.

Modelled on $15-30K/mo · first honest read at 90 days

Target — not a delivered result

$1,200-2,000 per completed admission

$1.2-2.0K

Cost / admission

7-12%

Enquiry→admission

6-12

Creators live

What we would run

Every brief written in the third person, so no post implies it knows the viewer
Consent, clinical review and a withdrawal clause agreed before anything is filmed
Creator links joined to call tracking, so the report reads admissions and not reach

Therapy/telehealth · TARGET

Clinician creators, measured past week four

$10-20K/mo$45-85 per started client+

Task

Get first appointments booked from clinician educators and keep the client past the point where most platforms lose them.

Modelled on $10-20K/mo · first honest read at 45 days

Target — not a delivered result

$45-85 per client who attends session one

$45-85

Cost / first session

50-60%

Retained W4

25-40

Cleared assets / mo

What we would run

Briefs that lead on wait time and registration, never on the viewer
Clinician creators verified on their registration, not on their follower count
Week-one and week-four touchpoints attributed back to the creator who sent them

Trauma · TARGET

Referring clinicians, reached by their own peers

$6-14K/mo$260-420 per accepted referral+

Task

Get named clinician creators to explain the program to the peers who actually refer into it.

Modelled on $6-14K/mo · first honest read at 75 days

Target — not a delivered result

$260-420 per accepted referral

$260-420

Cost / referral

4-8

Clinician creators

30-40%

Referral→admission

What we would run

Clinician creators verified on registration and scope before a brief is written
Program model, staffing and the discharge summary published as the content itself
Referral form tracked per creator, with the fee paid on referrals accepted

The real campaign these targets come from

Pharma

Pharma - compliant creator consults

$62Kx4.17 ROI+

Task

Drive qualified consultations for a licensed online pharmacy brand - within platform health-ad policy. Same constraint a treatment centre runs into: certification gates the account, a reviewer reads every line before a patient does, and the creative has to convert without ever naming a condition.

Budget: $62K · Timeline: 5 mo

Result

9,640 consultations

$6.4

CPL

x4.17

ROI

14.2%

CR

What we did

Vetted health creators on YouTube & TikTok
Pre-cleared scripts with legal review
Tracked links routing to a consultation

Want the same for your offer?

Let's talk →

Straight answers

The questions you're actually asking

How do you know a creator's audience is real? +

Before a cent moves, we audit followers, engagement quality, comment authenticity and GEO on every creator. Bought or bot-heavy audiences get cut. You only pay for reach that's actually real and matched to your offer.

Do you put KOLs on CPA / RevShare, not just flat fees? +

Wherever the creator will take it, yes. We push KOLs onto CPA, RevShare or hybrid terms so they have skin in the game. Some top names only do flat fees - there we cap spend, track every link and drop anyone who doesn't convert. Our own fee is a monthly retainer - the performance terms are between you and the creators we sign.

Do you actually work in gray-area verticals? +

Mental health and recovery is the hardest rule set we work under, and creators make it harder rather than easier. Two rules govern every brief. No creator content may imply it knows anything about the person watching it, which removes almost everything this space posts. And a recovery story needs documented consent, clinical review of the edit and the right to withdraw it later, because the sensational version is exactly what gets an account pulled. Our one published case under the same discipline is pharma - vetted health creators, every script read by legal before filming, tracked links ending at a booked consultation, run at $62K with x4.17 ROI. We have not published a treatment-centre creator programme, and we will not buy brokered leads or bought-audience alumni accounts to manufacture one. Before anything is booked we will audit the creators you already work with and tell you, name by name, which ones we would not put anywhere near this brand.

How fast can we start? +

First activations are usually live within days of kickoff, once the roster is vetted and signed. We move fast on purpose - in these verticals, momentum and fresh creators are most of the game.

What's the minimum budget for a KOL campaign? +

Test batches start around $10k - enough for several vetted creators and real signal on what converts. We'd rather start small and scale winners than burn a big budget on one big name.

Who owns the content creators produce? +

Usage rights are written into every deal before it's signed - including whitelisting, so winning posts can run as paid ads from the creator's handle. No "extra license fee" surprises after the post performs.

How do you measure success? +

Per-creator links and promo codes wired to your funnel. You see signups, deposits and CPA per KOL - not a reach screenshot. Weak creators get cut, winners get scaled.

What if a creator ghosts or misses deliverables? +

It happens - that's why deliverables and deadlines are contracted, payouts are milestone-based, and the roster always has a vetted replacement ready. Your campaign doesn't hinge on one person's mood.

Contact

Let's talk

We'll audit your current influencer spend for free - which creators are real, which deals waste budget. No strings attached.

Free KOL audit

We'll flag fake-audience creators and where your spend leaks.