Most KOL deals
sell nothing.

Before a cent moves, we audit followers, engagement quality, comment authenticity and GEO on every creator. Bought or bot-heavy audiences get cut. You only pay for reach that's actually real and matched to your offer.

Wherever the creator will take it, yes. We push KOLs onto CPA, RevShare or hybrid terms so they have skin in the game. Some top names only do flat fees - there we cap spend, track every link and drop anyone who doesn't convert. Our own fee is a monthly retainer - the performance terms are between you and the creators we sign.

Travel is not a special ad category, so nothing here is a policy problem. This vertical has the opposite difficulty to most: every creator will say yes to a free stay, which means the inbox is full and almost none of it is worth buying. Three filters do the work. The first is the source market - a large audience that cannot reach you, or cannot get a flight in your season, contributes nothing, so the audit is geographic and seasonal before it looks at engagement. The second is what gets filmed. A comped suite, a closed restaurant and an empty beach produce content that no viewer can actually buy, and it generates the arrival that writes the disappointed review. We brief the room you sell, the menu prices you charge and the walk timed honestly. The third is the deal itself - flat fees paid whether anyone books or not are the norm here, so we buy usage rights, run the winner as paid, and pay on stays rather than on reach. Where a channel does not work we say so, including turning down streaming packages that were never going to fill a room. Destination clients we treat differently again, because a board needs attribution it can put in front of an auditor. Our published work is in other verticals and we will not pretend otherwise. On the call we will tell you which of your current creators we would rebook and which we would not.

First activations are usually live within days of kickoff, once the roster is vetted and signed. We move fast on purpose - in these verticals, momentum and fresh creators are most of the game.

Test batches start around $10k - enough for several vetted creators and real signal on what converts. We'd rather start small and scale winners than burn a big budget on one big name.

Usage rights are written into every deal before it's signed - including whitelisting, so winning posts can run as paid ads from the creator's handle. No "extra license fee" surprises after the post performs.

Per-creator links and promo codes wired to your funnel. You see signups, deposits and CPA per KOL - not a reach screenshot. Weak creators get cut, winners get scaled.

It happens - that's why deliverables and deadlines are contracted, payouts are milestone-based, and the roster always has a vetted replacement ready. Your campaign doesn't hinge on one person's mood.