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Most KOL deals
sell nothing.

Influencer & creator marketing for solar & home efficiency - residential solar, battery storage, heat pumps, insulation and EV charging. The voices that move this category are electricians, energy obsessives and homeowners posting a year of their own bills, and the more produced a post looks the less of it gets believed. We book creators whose audience can check them, on deals paid against booked surveys and signed contracts.

In this category, polish reads as a sales pitch.

Trade creators Homeowner install diaries Energy & tariff channels Paid on booked surveys
1200+
vetted KOLs & creators
0
bot-inflated deals shipped
6
platforms, one team
Verticals

Creators a homeowner can actually check

We don't "find influencers" from scratch. We keep vetted creator rosters per regulated category - people who run these exact offers and know what passes.

5 solar niches more coming
Channels

Every KOL channel - one team

Creators, streamers and channels sourced and vetted per platform. Real audiences, matched to your offer - no bot lists.

6 channels live more coming
𝕏
X (Twitter)
Energy analysts, tariff obsessives and grid nerds argue here in public, and they are read by exactly the people who model a purchase before they make it. Worth saying plainly: the fleet and property buyers for depot charging sit on LinkedIn, and we run that alongside - it is simply not one of the six cards below.
See the case →
Telegram
Narrow for homeowners and genuinely strong in two places: the local community groups organising a street scheme or a bulk buy, and the trade channels where subcontract crews and equipment actually get found.
See the case →
Meta
Facebook is the room here, not Instagram. Neighbourhood groups, local pages and the homeowner who posts twelve months of export figures - the closest thing this category has to a referral engine that scales.
See the case →
YouTube
Where a five-figure purchase gets researched properly. Full installs, teardown channels that will tell an audience your inverter choice is wrong, and the follow-up film a year later that does more selling than the install did.
See the case →
Twitch & Kick
Not a homeowner channel and we will not build you a package on it. Where it earns its place is hiring: if qualified electricians and roofers are the bottleneck, a trade or gaming stream reaches that age group better than any job board. Otherwise we skip it and the budget goes to YouTube.
See the case →
TikTok
Short-form trade content travels here - the survey, the bad install being stripped out, the monitoring app on a bad month. It reaches younger homeowners and it reaches installers, and a studio finish is what kills it.
See the case →
Diagnosis → Cure

Recognize yourself?

If even one line is about you - it's time to change the approach.

Audience nationwide, our crews cover one county Paid the fee, the video looks like an advert Creator quoted a payback we cannot evidence Rate card priced on views, invoiced like TV Panels given away, the video never came Comments full of lead farms poaching the enquiries Filmed the install before the survey passed No tracked link, so the CRM says organic Audience nationwide, our crews cover one county Paid the fee, the video looks like an advert Creator quoted a payback we cannot evidence Rate card priced on views, invoiced like TV Panels given away, the video never came Comments full of lead farms poaching the enquiries Filmed the install before the survey passed No tracked link, so the CRM says organic
Engagement bought by the pod, not the post Creator named an incentive that had already closed Great footage, no licence to run it as an ad Flat fee whether a survey gets booked or not Creator switched to a competitor mid-campaign System underperformed, the post is still live Disclosure missing, the platform pulled the post Nobody knows which creator signed the contract Engagement bought by the pod, not the post Creator named an incentive that had already closed Great footage, no licence to run it as an ad Flat fee whether a survey gets booked or not Creator switched to a competitor mid-campaign System underperformed, the post is still live Disclosure missing, the platform pulled the post Nobody knows which creator signed the contract
how we fix it ↓
01
Audience verification
Every creator bot-audited
Real followersGEO match
We screen followers, engagement and comment quality before a cent is spent - no bought audiences.
02
Performance deals with KOLs
CPA & RevShare over flat fees
CPARevShareHybrid
We negotiate KOLs onto skin-in-the-game terms wherever their tier and your offer allow - so creators earn on results, not on reach screenshots.
%
03
KOL-to-conversion tracking
Per-creator attribution
UTM & codesPostbacks
Unique links and promo codes per KOL - so you know which creator drove deposits, not just views.
04
Multi-format activation
Threads · streams · shorts · calls
NativeCompliant
Briefs written per platform and vertical - threads, live sessions, integrations and UGC that read native, not ad.
⚡ Feel the difference

Shoutout vs activation

Two ways to spend the same creator budget. The front card is the sponsored post that reads as an advert to everyone who scrolls past it. Swipe it away to see the activation we brief, licence and pay against booked surveys.

💤 Flat shoutout

swipe right →
Stats

Why flat shoutouts fail

Reach without a verified audience and a tracked deal is just a screenshot. Here's the gap.

92%
act on a recommendation
Word-of-mouth still beats every ad format - a KOL is word-of-mouth at scale.
49%
of followers can be fake
On accounts that bought growth - you pay for reach that never existed.
67%
of KOL budget is wasted
On unvetted audiences and flat-fee deals with zero tracking.
11x
ROI on the best deals
When the audience is verified and the KOL is on a performance deal.
71%
of buyers trust creators
Your audience trusts a creator's word over a brand's ad copy.
5x
cheaper signups
A vetted creator on CPA often beats cold paid social on cost per signup.
Flat shoutouts → bought reach, no sales Verified KOLs → real audiences, tracked ROI
How we work

What we actually do

One team owns the whole KOL funnel - from sourcing the right creator to the tracked deposit.

Sourcing & vetting
We shortlist creators per platform and vertical, then bot-audit followers, engagement and GEO before outreach.
Deal negotiation
We negotiate rates and - where the creator is open to it - move deals onto CPA, RevShare or hybrid terms. How far we can push depends on the KOL's tier and your project's stage; flat-fee-only names get capped spend and tracked links.
$8K? CPA
Briefs & creative
Per-platform briefs and hooks - threads, integrations, stream scripts and UGC that read native and stay compliant.
Aa
Tracking & attribution
Unique links and promo codes per KOL, wired to your CRM - so every deposit maps back to the creator that drove it.
Campaign management
We run the calendar, chase deliverables, verify posts go live and shift budget to the creators that convert.
Dedicated KOL manager
One manager owns your roster and creator relationships - a real owner on your vertical, not a ticket queue.
Cases

Solar targets, and the real cases behind them

Tap a case - we'll show the details. Figures are from live campaigns; brand names withheld under NDA. No solar or home efficiency creator programme of ours is published yet, so the targets below are modelled from two live cases that share the mechanic rather than the market - one where every line had to clear a reviewer before a buyer saw it, and one where partners were paid on a downstream funded outcome rather than on the post. The units are survey and contract units on purpose, because a crew has fixed capacity and reach outside the territory is worth nothing. Full portfolio across every vertical →

Modelled targets, not delivered results. The ranges below are projections. The real campaigns they are modelled on sit underneath, with their actual verticals and figures on them.
Solar creators: what we would target
Residential solar · TARGET
Install diaries measured in signed contracts
$6-14K/mo$780-1,900 per signed contract+
Task
Turn homeowners documenting a real install into surveys inside your territory, and pay the creators on what gets signed rather than on what gets viewed.
Modelled on $6-14K/mo · first honest read at 90 days
Target — not a delivered result
$780-1,900 per signed contract
$220-430
Cost / attended survey
23-28%
Survey→signed
6-12
Creators live
What we would run
  • Audience audited against the service territory first, and against real engagement second
  • A full year documented including the weak months, because a summer-only diary is what this market distrusts
  • Signed contracts attributed back per creator, and the fee weighted to them rather than to views
Heat pumps · TARGET
Trade voices measured in heat-loss surveys
$4-9K/mo$420-1,080 per signed installation+
Task
Use installers and energy channels to book heat-loss surveys, without a single invented saving or scheme date in any script.
Modelled on $4-9K/mo · first honest read at 60 days
Target — not a delivered result
$420-1,080 per signed installation
$140-290
Cost / booked survey
27-33%
Survey→signed
5-9
Creators live
What we would run
  • Every script checked against the scheme's published wording before filming, never after upload
  • The heat-loss survey booked through a tracked link, so the creator is accountable for what it sends
  • Creators paid on surveys that get attended rather than on bookings that get made
Battery storage · TARGET
A year of real data, licensed and reused
$3-7K/mo$180-420 per usable licensed asset+
Task
Build a library of monitoring footage and honest owner commentary you can keep running as paid long after the creator has moved on.
Modelled on $3-7K/mo · first honest read at 60 days
Target — not a delivered result
$180-420 per usable licensed asset
$180-420
Cost / usable asset
18-30
Assets per quarter
50-70%
Licensed for paid reuse
What we would run
  • Paid usage rights agreed in the same contract as the fee, not renegotiated once something works
  • Owners filming their own dashboard and their own tariff, so no figure on screen belongs to us
  • Winners rerun as whitelisted paid inside the territory, which is where the cost per asset is actually recovered
The real campaigns these targets come from
Crypto
Investment Platform - YouTube integrations
$435Kx3.14 ROI+
Task
Bring investors with a $1,000 minimum deposit. Quality over quantity. Same mechanic an installer runs on: the enquiry is free to give and worth nothing to have, and the whole budget is justified by the few that reach the second gate - a funded account there, a contract still standing after the cancellation window here.
Budget: $435K · Timeline: 10 mo
Result
24,870 qualified leads
$17.5
CPL
x3.14
ROI
11.8%
CR
What we did
  • Long-form YouTube reviews + Shorts cut-downs
  • On-screen promo codes per creator
  • CRM integration for per-KOL lead scoring
Pharma
Pharma - compliant creator consults
$62Kx4.17 ROI+
Task
Drive qualified consultations for a licensed online pharmacy brand - within platform health-ad policy. Same constraint a savings claim runs into: a reviewer reads the copy long before a homeowner does, so the case has to be built out of the buyer's own numbers and the process rather than out of the figure everyone instinctively puts in the headline.
Budget: $62K · Timeline: 5 mo
Result
9,640 consultations
$6.4
CPL
x4.17
ROI
14.2%
CR
What we did
  • Vetted health creators on YouTube & TikTok
  • Pre-cleared scripts with legal review
  • Tracked links routing to a consultation
Want the same for your offer?
Let's talk
Straight answers

The questions you're actually asking

How do you know a creator's audience is real? +
Before a cent moves, we audit followers, engagement quality, comment authenticity and GEO on every creator. Bought or bot-heavy audiences get cut. You only pay for reach that's actually real and matched to your offer.
Do you put KOLs on CPA / RevShare, not just flat fees? +
Wherever the creator will take it, yes. We push KOLs onto CPA, RevShare or hybrid terms so they have skin in the game. Some top names only do flat fees - there we cap spend, track every link and drop anyone who doesn't convert. Our own fee is a monthly retainer - the performance terms are between you and the creators we sign.
Do you actually work in regulated categories? +
Solar is not one of Meta's Special Ad Categories, so nothing is stripped out of the targeting. The creator problem here is not policy, it is credibility. This is a market that has been called by lead farms for a decade, and it now reads production value as a warning sign, so a beautifully shot paid post is the single most expensive way to be ignored. The voices that work are electricians, energy channels and homeowners who will show a bad month as readily as a good one, and the audit is geographic before it is anything else, because reach outside your service territory is worth nothing to a crew. There is one rule worth stating: a saving or a payback said on camera by somebody you paid is your claim, not theirs, and a closed incentive quoted as if it were open is your problem too. So the brief lands before the booking and no figure goes into a script that the landing page cannot substantiate. Our published cases are in other categories and we will not pretend otherwise - what transfers is paying partners on the conversion that carries the money rather than on reach, under wording a reviewer had already cleared. On the call we will tell you which of your current creators we would rebook and which we would not.
How fast can we start? +
First activations are usually live within days of kickoff, once the roster is vetted and signed. We move fast on purpose - in these verticals, momentum and fresh creators are most of the game.
What's the minimum budget for a KOL campaign? +
Test batches start around $10k - enough for several vetted creators and real signal on what converts. We'd rather start small and scale winners than burn a big budget on one big name.
Who owns the content creators produce? +
Usage rights are written into every deal before it's signed - including whitelisting, so winning posts can run as paid ads from the creator's handle. No "extra license fee" surprises after the post performs.
How do you measure success? +
Per-creator links and promo codes wired to your funnel. You see signups, deposits and CPA per KOL - not a reach screenshot. Weak creators get cut, winners get scaled.
What if a creator ghosts or misses deliverables? +
It happens - that's why deliverables and deadlines are contracted, payouts are milestone-based, and the roster always has a vetted replacement ready. Your campaign doesn't hinge on one person's mood.
Contact

Let's talk

We'll audit your current influencer spend for free - which creators are real, which deals waste budget. No strings attached.

Free KOL audit

We'll flag fake-audience creators and where your spend leaks.

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