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Classic marketing
is dead.

Performance marketing for vape & nicotine - vapes, pouches, e-liquids, devices and D2C. Meta, Google and TikTok will not run nicotine ads, and every fresh account you open is dead inside a week. The brands taking this market stopped waiting for one and built the channels that stay open.

Flavour rules move every year. The open channels do not.

Audit my project → See the cases
Programmatic & CTV Native & Push Pops & in-page Vape ad networks Retargeting & display
3.1x
avg ROI across verticals
$400M+
ad spend managed
8 yrs
in gray niches
Verticals

Everything for your niche - in one place

Numbers, angles and creative - tuned to how nicotine actually sells. No fluff, no generics.

5 vape niches more coming
💨
Vapes
Disposables and pods with a shelf life measured in weeks. Sell-through before the next rule lands.
See the case →
🥫
Pouches
The fastest-growing format in the category. Trial cost, repeat rate, then brand switching.
See the case →
🧪
E-liquids
Flavour rules move by state and by year. Wholesale and D2C off one SKU list, priced for margin.
See the case →
🔋
Devices
Higher ticket, longer consideration, comparison-driven search. Warranty is the whole argument.
See the case →
📦
D2C
Age-verified checkout and reorder. The second purchase is where the money actually is.
See the case →
Diagnosis → Cure

Recognize yourself?

If even one line is about you - it's time to change the approach.

New ad account, banned by Thursday Flavour ban wiped out your best SKU PMTA moved the roadmap again Agency promised a whitelisted account Payment processor dropped you mid-quarter Age verification kills half your checkouts Disposables sell, the margin does not Distributor owns every one of your customers New ad account, banned by Thursday Flavour ban wiped out your best SKU PMTA moved the roadmap again Agency promised a whitelisted account Payment processor dropped you mid-quarter Age verification kills half your checkouts Disposables sell, the margin does not Distributor owns every one of your customers
Shipping rules changed in three more states Every brand's creative looks identical Five competitors in every auction we enter Repeat buyers, no reorder program Creatives rejected before one impression CAC climbing while AOV stays flat Wholesale leads that never place a second order 50,000 emails and no flows built Shipping rules changed in three more states Every brand's creative looks identical Five competitors in every auction we enter Repeat buyers, no reorder program Creatives rejected before one impression CAC climbing while AOV stays flat Wholesale leads that never place a second order 50,000 emails and no flows built
how we fix it ↓
01
Neuromarketing
12+ cognitive triggers
DopamineCortisol
We write to the subconscious - that's where the buying decision actually happens.
02
Performance
Scroll-stopping creatives
OxytocinMirror neurons
Creative you can't scroll past - tested against cognitive patterns, not gut feel.
03
Analytics
From click to LTV
Prefrontal cortex
We see exactly where every dollar of budget leaks - and plug it before it scales.
04
High-intent verticals
iGaming · Crypto · Nutra · Pharma · Forex
AdrenalineFOMO
Compliant creative angles, durable account structure and fast iteration built for high-scrutiny verticals.
$
⚡ Feel the difference

Template vs trigger

Pick your niche, then swipe or tap the card - see how the brain reads the same vape offer.

💤 Like everyone else

swipe right →
Stats

Why ordinary ads don't work

If you don't hook fast, the budget's already gone. That's why templates fail.

94%
of ads are ignored
Banner blindness - the brain blocks standard formats as white noise.
1.7 sec
to decide whether to scroll
That's all the time a creative gets to hook and hold attention.
+71%
conversion lift
Cognitive triggers vs template approaches in the same vertical.
3x
cheaper lead
Neuromarketing cuts CPL by hitting the subconscious first.
76%
of budgets burn out
On creatives that were never tested against cognitive patterns.
95%
of decisions are emotional
Purchases happen subconsciously; rationalization comes later.
Standard marketing → templates, waste Neuromarketing → triggers, system, results
How we work

What we actually do

One team owns the whole funnel - from the first cognitive-trigger creative to the last dashboard.

Paid Social
Meta, TikTok & more. Full campaign management - creative, targeting, optimization.
Search & Native
Google Search, native and push. Search-intent campaigns and retargeting that scales.
Creative Production
Cognitive-trigger ad copy, statics and short UGC-style video - built to stop the scroll.
Aa
Funnels & Tracking
Pre-landers, landing pages and click-to-LTV tracking. We see where every dollar leaks.
Daily Management
Active account monitoring and budget reallocation - not a set-and-forget.
Dedicated Team
Strategist + media buyer + creative assigned to your vertical. Real owners, not a ticket queue.
Cases

Vape targets, and the real cases behind them

Tap a case - we'll show the details. Figures are from live campaigns; brand names withheld under NDA. No vape or nicotine campaign of ours is published yet, so the targets below are modelled from the two live cases that share its constraints - closed paid social, review-driven creative, D2C repeat purchase. Those two real cases are underneath, with their true verticals on them. Full portfolio across every vertical →

Modelled targets, not delivered results. The ranges below are projections. The real campaigns they are modelled on sit underneath, with their actual verticals and figures on them.
Vape & nicotine: what we would target
Vapes · TARGET
D2C with paid social closed
$30-60K/mox2.4-3.0 ROAS+
Task
Scale online sales with Meta, Google and TikTok ads all shut, on a product that discounts itself.
Modelled on $30-60K/mo · first honest read at 45 days
Target — not a delivered result
$19-27 blended CAC
$19-27
CAC
30-38%
Repeat D60
+15-22%
AOV
What we would run
  • Native and programmatic on the inventory that still accepts nicotine
  • Authenticity and comparison SEO, where the buying search actually happens
  • SMS on restock and flavour-drop alerts, the channel no platform can switch off
Pouches · TARGET
Trial into a standing order
$20-45K/mox2.6-3.2 ROAS+
Task
Turn cheap first-can trials into a monthly order before the discount buyer disappears.
Modelled on $20-45K/mo · first honest read at 60 days
Target — not a delivered result
$14-21 trial CAC
$14-21
Trial CAC
38-46%
Trial→subscribe
<60d
Payback
What we would run
  • Push and native prospecting priced against trial cost, not first-order revenue
  • Flavour and format quiz that decides what the reorder actually contains
  • Email and SMS lifecycle from day 3 to day 45, where the churn sits
E-liquids · TARGET
Trade accounts that reorder
$15-30K/mo$120-240 CPL+
Task
Book distributors and shop groups that place repeat cases, and stop paying for price-list tourists.
Modelled on $15-30K/mo · first honest read at 60 days
Target — not a delivered result
$120-240 per qualified trade lead
$120-240
CPL
25-33%
Lead→trade account
2-3
Orders to payback
What we would run
  • Trade SEO plus the wholesale directories buyers already shop
  • State-filtered catalogue as the lead magnet, which screens the tourists out by itself
  • Follow-up tied to the sample case and the reorder date, not the calendar
The real campaigns these targets come from
Nutra
Nutra - Weight Management
$512Kx2.58 ROI+
Task
Supplement sales on tier-1 markets. Priority: a high approve rate. Same economics a pouch or D2C brand runs into: the first order barely covers acquisition, so everything depends on whether the second and third ever arrive.
Budget: $512K · Timeline: 9 mo
Result
31,890 sales
$16.1
CPS
x2.58
ROI
41.3%
Approve
What we did
  • Native + Meta with compliant claims
  • UGC-style creatives
  • A/B tests on offer and pricing
Pharma
Pharma - Compliant Acquisition
$62Kx4.17 ROI+
Task
Drive qualified consultations for a licensed online pharmacy brand - within platform health-ad policy. Same constraint every vape brand runs into: the account and the processor decide whether you get to scale at all, so creative is built to survive review before it is built to convert.
Budget: $62K · Timeline: 5 mo
Result
9,640 consultations
$6.4
CPL
x4.17
ROI
14.2%
CR
What we did
  • Google Health + compliant landing pages
  • Pre-cleared creative with legal review
  • Quiz funnel routing to consultation
Want the same for your vertical?
Let's talk →
Straight answers

The questions you're actually asking

What if it doesn't work? +
Then we're not doing our job. We work in short cycles and put real numbers in front of you - FTDs, CPA, ROAS - from the first weeks. If the trend isn't there, you'll know fast and you can walk. No 12-month lock-in to hide behind.
Do you actually work in gray-area verticals? +
Vape and nicotine are a channel problem before they are a creative problem. The Meta, Google and TikTok ad platforms will not take nicotine money, so a fresh ad account is a week of setup and then nothing. We build around them: nicotine-tolerant programmatic and native, push and pops, CTV, the vape ad networks, and retargeting that keeps working after the click. Our published track record is in gray verticals under the same economics - nutra, where the second and third order pay for the first, and pharma, where an account that survives review is the whole game. On the call we will tell you which parts transfer directly and which we would run as a test.
Who actually runs my account? +
The people on this page. A strategist, a media buyer and a creative lead - and Pavel reviews it before kickoff. You won't get handed to a junior the day after you sign.
How fast can we start seeing things? +
First creatives are usually live within 72 hours of kickoff. We move fast on purpose - in these verticals, momentum and fresh angles are most of the game.
What's the minimum budget to start? +
It depends on the vertical and GEO, but as a rule of thumb: paid campaigns start making sense from $5k/mo in media spend. Below that, start with the free audit - we'll tell you honestly whether paid is your channel right now or your money is better spent elsewhere.
Who owns the ad accounts, creatives and data? +
Depends on the setup. In these verticals campaigns often run on our agency account structures - that's part of what keeps them durable. What never changes: full transparency. Every statistic, spend line and report is shared with you, and the creatives we build for you ship with you.
How do you report? +
A live dashboard you can open any day plus a weekly strategy call. You see spend, CPA and ROAS the same way we do - no monthly PDF theater.
Do you sign NDAs? +
Standard practice - most of our clients are under NDA, which is exactly why the cases on this page have no brand names. Your project stays as quiet as you need it to be.
Contact

Let's talk

We'll audit your vertical for free and show exactly where the money leaks. No strings attached.

Free vertical audit

We'll show where budget leaks and what to fix first.

✓
Got it - audit on the way.
Pavel will reach out within 24h.