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Classic marketing
is dead.

Performance marketing for solar & home efficiency - residential solar, battery storage, heat pumps, insulation and EV charging. Nothing here is a Special Ad Category, so your targeting is intact. That is the problem: every installer in the county can advertise too, a decade of lead farms has taught the homeowner to assume you are lying, and the only number that pays your crews is cost per signed contract, counted after the survey.

The signature is not the finish line. The cancellation comes after it.

Audit my project → See the cases
Meta & Instagram Google Search & LSA YouTube & Demand Gen Programmatic & geo-fencing Retargeting & RLSA
3.1x
avg ROI across verticals
$400M+
ad spend managed
300+
in-house specialists
Verticals

Everything for your niche - in one place

Numbers, angles and creative - tuned to how an installation actually gets signed. No fluff, no generics.

5 solar niches more coming
☀️
Residential solar
A five-figure financed purchase decided over months. A roof survey and a credit check can both end it after you have already paid for the click twice.
See the case →
🔋
Battery storage
Sold on outages and on peak rates, mostly as a retrofit or an add-on at the point of sale. Whether it pays back at all depends on a tariff you do not control.
See the case →
🌡️
Heat pumps
Half of them are bought the week the old boiler dies. The rest need a heat-loss survey, insulation first, and a grant scheme whose end date sets your calendar.
See the case →
🧱
Insulation
Small ticket, high volume, often part-funded by a scheme with conditions. A different buyer, a thinner margin, and the measure everything else depends on.
See the case →
🔌
EV charging
Two businesses sharing a keyword. A same-week home install, and depot or destination sites with site surveys, grid capacity and a procurement cycle.
See the case →
Diagnosis → Cure

Recognize yourself?

If even one line is about you - it's time to change the approach.

Two hundred a lead, most never answer Same homeowner sold to four installers Cost per lead is fine, contracts are flat Ad pulled over a saving we can evidence Booked the survey, nobody was home Renters clicking a homeowner-only offer Paying for clicks outside our service territory Rebate closed, the ads still promote it Two hundred a lead, most never answer Same homeowner sold to four installers Cost per lead is fine, contracts are flat Ad pulled over a saving we can evidence Booked the survey, nobody was home Renters clicking a homeowner-only offer Paying for clicks outside our service territory Rebate closed, the ads still promote it
Signed in March, cancelled before install Roof fails survey, both clicks already paid Finance declined after the kitchen-table close Door team and the ads work the same street Mild winter, and the heat pump pipeline died Quote sent, they went back to the marketplace Nobody logs which ad signed the contract Every competitor is advertising free panels Signed in March, cancelled before install Roof fails survey, both clicks already paid Finance declined after the kitchen-table close Door team and the ads work the same street Mild winter, and the heat pump pipeline died Quote sent, they went back to the marketplace Nobody logs which ad signed the contract Every competitor is advertising free panels
how we fix it ↓
01
Neuromarketing
12+ cognitive triggers
DopamineCortisol
We write to the subconscious - that's where the buying decision actually happens.
02
Performance
Scroll-stopping creatives
OxytocinMirror neurons
Creative you can't scroll past - tested against cognitive patterns, not gut feel.
03
Analytics
From click to LTV
Prefrontal cortex
We see exactly where every dollar of budget leaks - and plug it before it scales.
04
High-intent verticals
iGaming · Crypto · Nutra · Pharma · Forex
AdrenalineFOMO
Compliant creative angles, durable account structure and fast iteration built for high-scrutiny verticals.
$
⚡ Feel the difference

Template vs trigger

Pick your niche, then swipe or tap the card - see how the brain reads the same solar offer.

💤 Like everyone else

swipe right →
Stats

Why ordinary ads don't work

If you don't hook fast, the budget's already gone. That's why templates fail.

94%
of ads are ignored
Banner blindness - the brain blocks standard formats as white noise.
1.7 sec
to decide whether to scroll
That's all the time a creative gets to hook and hold attention.
+71%
conversion lift
Cognitive triggers vs template approaches in the same vertical.
3x
cheaper lead
Neuromarketing cuts CPL by hitting the subconscious first.
76%
of budgets burn out
On creatives that were never tested against cognitive patterns.
95%
of decisions are emotional
Purchases happen subconsciously; rationalization comes later.
Standard marketing → templates, waste Neuromarketing → triggers, system, results
How we work

What we actually do

One team owns the whole funnel - from the first cognitive-trigger creative to the last dashboard.

Paid Social
Meta, TikTok & more. Full campaign management - creative, targeting, optimization.
Search & Native
Google Search, native and push. Search-intent campaigns and retargeting that scales.
Creative Production
Cognitive-trigger ad copy, statics and short UGC-style video - built to stop the scroll.
Aa
Funnels & Tracking
Pre-landers, landing pages and click-to-LTV tracking. We see where every dollar leaks.
Daily Management
Active account monitoring and budget reallocation - not a set-and-forget.
Dedicated Team
Strategist + media buyer + creative assigned to your vertical. Real owners, not a ticket queue.
Cases

Solar targets, and the real cases behind them

Tap a case - we'll show the details. Figures are from live campaigns; brand names withheld under NDA. No solar or home efficiency campaign of ours is published yet, so the targets below are modelled from two live cases that share the mechanic rather than the market - Pharma, where creative cleared a reviewer before a buyer saw it, and Investment Platform, where the cheap first conversion was worth nothing and only the second gate paid. The units are deliberately not ROAS. An installer is bounded by crew capacity and a service territory, so the numbers here are cost per attended survey and cost per contract that survives to install. Those two real cases are underneath, with their true verticals on them. Full portfolio across every vertical →

Modelled targets, not delivered results. The ranges below are projections. The real campaigns they are modelled on sit underneath, with their actual verticals and figures on them.
Solar: what we would target
Residential solar · TARGET
Signed contracts, not lead volume
$20-50K/mo$950-2,400 per signed contract+
Task
Buy the homeowners who will let a surveyor onto the roof, in a category where a bought lead answers the phone less than half the time.
Modelled on $20-50K/mo · first honest read at 90 days
Target — not a delivered result
$950-2,400 per signed contract
$280-520
Cost / attended survey
22-30%
Survey→signed
$950-2,400
Per signed contract
What we would run
  • Bidding bounded by the service territory and the roof types the crews can actually take, so the click outside it never happens
  • Savings and payback carried as a model built on the homeowner's own bills, because a figure in the headline is what gets the account reviewed
  • Signature and post-signature cancellation both read back from your CRM, so bidding optimises on contracts that survive to install
Heat pumps · TARGET
Installs against a window with a real date on it
$10-25K/mo$480-1,200 per signed installation+
Task
Convert the boiler that just failed and the scheme that is genuinely closing, without inventing either one.
Modelled on $10-25K/mo · first honest read at 60 days
Target — not a delivered result
$480-1,200 per signed installation
$180-340
Cost / attended survey
28-38%
Survey→signed
$480-1,200
Per signed install
What we would run
  • Budget weighted to the cold weeks and the published scheme dates rather than spread flat across the year
  • The scheme quoted in its own wording, so the urgency in the ad is one you can point at instead of one we wrote
  • The heat-loss survey set as the conversion event, never the eligibility checker, because eligibility is not intent
EV charging · TARGET
Depot surveys, not sustainability enquiries
$12-30K/mo$820-2,600 per booked site survey+
Task
Reach the fleet and property operators who own a depot with a real charging problem, and keep homeowner traffic out of the same account.
Modelled on $12-30K/mo · first honest read at 90 days
Target — not a delivered result
$820-2,600 per booked site survey
$180-360
Cost / lead
14-22%
Lead→site survey
$820-2,600
Per site survey
What we would run
  • Home installs and depot work split into separate accounts, because they share a keyword and nothing else
  • Grid capacity asked as a qualifying question in the funnel rather than discovered in the third meeting
  • Opportunity stage pulled from your CRM into bidding, because a procurement cycle outlives any attribution window
The real campaigns these targets come from
Crypto
Investment Platform
$435Kx3.14 ROI+
Task
Bring investors with a $1,000 minimum deposit. Quality over quantity. Same mechanic an installer runs on: the enquiry is free to give and worth nothing to have, and the whole budget is justified by the few that reach the second gate - a funded account there, a contract still standing after the cancellation window here.
Budget: $435K · Timeline: 10 mo
Result
24,870 qualified leads
$17.5
CPL
x3.14
ROI
11.8%
CR
What we did
  • Multichannel: Meta + Google
  • Dedicated landing per segment
  • CRM integration for lead scoring
Pharma
Pharma - Compliant Acquisition
$62Kx4.17 ROI+
Task
Drive qualified consultations for a licensed online pharmacy brand - within platform health-ad policy. Same constraint a savings claim runs into: a reviewer reads the copy long before a homeowner does, so the case has to be built out of the buyer's own numbers and the process rather than out of the figure everyone instinctively puts in the headline.
Budget: $62K · Timeline: 5 mo
Result
9,640 consultations
$6.4
CPL
x4.17
ROI
14.2%
CR
What we did
  • Google Health + compliant landing pages
  • Pre-cleared creative with legal review
  • Quiz funnel routing to consultation
Want the same for your vertical?
Let's talk →
Straight answers

The questions you're actually asking

What if it doesn't work? +
Then we're not doing our job. We work in short cycles and put real numbers in front of you - FTDs, CPA, ROAS - from the first weeks. If the trend isn't there, you'll know fast and you can walk. No 12-month lock-in to hide behind.
Do you actually work in regulated categories? +
Solar is not one of Meta's Special Ad Categories, so nothing is stripped out of your targeting. Anyone can advertise here, and that is precisely the difficulty - every installer in the county can too, and a decade of lead farms has taught the homeowner to assume the ad is lying before it finishes loading. What is policed is the claim. Savings, payback periods, bill reductions and anything phrased as free or fully funded get read closely, and the fastest way to lose an account is a figure in a headline the landing page cannot substantiate. Finance is worth flagging on its own: the installation is not a credit product, but an ad whose offer is the loan rather than the system reads as a credit offer, and we declare that one rather than find out later. Underneath the policy sits arithmetic nobody enjoys reporting. A bought lead runs $80-300 depending on the market, most of them never answer, and the number that pays your crews is cost per signed contract counted after the survey - then counted again after the cancellation window closes. Our published work is in verticals under the same two pressures - Pharma, where a reviewer read every line before a buyer did, and Investment Platform, where a cheap enquiry was worth nothing and only the funded outcome counted. Neither is an installer and we will not pretend otherwise. Solar we would run as a test, with appointment set, sit, signature and cancellation all read back out of your CRM from week one.
Who actually runs my account? +
The people on this page. A strategist, a media buyer and a creative lead - and Pavel reviews it before kickoff. You won't get handed to a junior the day after you sign.
How fast can we start seeing things? +
First creatives are usually live within 72 hours of kickoff. We move fast on purpose - in these verticals, momentum and fresh angles are most of the game.
What's the minimum budget to start? +
It depends on the vertical and GEO, but as a rule of thumb: paid campaigns start making sense from $5k/mo in media spend. Below that, start with the free audit - we'll tell you honestly whether paid is your channel right now or your money is better spent elsewhere.
Who owns the ad accounts, creatives and data? +
Depends on the setup. In these verticals campaigns often run on our agency account structures - that's part of what keeps them durable. What never changes: full transparency. Every statistic, spend line and report is shared with you, and the creatives we build for you ship with you.
How do you report? +
A live dashboard you can open any day plus a weekly strategy call. You see spend, CPA and ROAS the same way we do - no monthly PDF theater.
Do you sign NDAs? +
Standard practice - most of our clients are under NDA, which is exactly why the cases on this page have no brand names. Your project stays as quiet as you need it to be.
Contact

Let's talk

We'll audit your vertical for free and show exactly where the money leaks. No strings attached.

Free vertical audit

We'll show where budget leaks and what to fix first.

✓
Got it - audit on the way.
Pavel will reach out within 24h.