What if it doesn't work? +
Then we're not doing our job. We work in short cycles and put real numbers in front of you - FTDs, CPA, ROAS - from the first weeks. If the trend isn't there, you'll know fast and you can walk. No 12-month lock-in to hide behind.
Do you actually work in regulated categories? +
Solar is not one of Meta's Special Ad Categories, so nothing is stripped out of your targeting. Anyone can advertise here, and that is precisely the difficulty - every installer in the county can too, and a decade of lead farms has taught the homeowner to assume the ad is lying before it finishes loading. What is policed is the claim. Savings, payback periods, bill reductions and anything phrased as free or fully funded get read closely, and the fastest way to lose an account is a figure in a headline the landing page cannot substantiate. Finance is worth flagging on its own: the installation is not a credit product, but an ad whose offer is the loan rather than the system reads as a credit offer, and we declare that one rather than find out later. Underneath the policy sits arithmetic nobody enjoys reporting. A bought lead runs $80-300 depending on the market, most of them never answer, and the number that pays your crews is cost per signed contract counted after the survey - then counted again after the cancellation window closes.
Who actually runs my account? +
The people on this page. A strategist, a media buyer and a creative lead - and Pavel reviews it before kickoff. You won't get handed to a junior the day after you sign.
How fast can we start seeing things? +
First creatives are usually live within 72 hours of kickoff. We move fast on purpose - in these verticals, momentum and fresh angles are most of the game.
What's the minimum budget to start? +
It depends on the vertical and GEO, but as a rule of thumb: paid campaigns start making sense from $5k/mo in media spend. Below that, start with the free audit - we'll tell you honestly whether paid is your channel right now or your money is better spent elsewhere.
Who owns the ad accounts, creatives and data? +
Depends on the setup. In these verticals campaigns often run on our agency account structures - that's part of what keeps them durable. What never changes: full transparency. Every statistic, spend line and report is shared with you, and the creatives we build for you ship with you.
How do you report? +
A live dashboard you can open any day plus a weekly strategy call. You see spend, CPA and ROAS the same way we do - no monthly PDF theater.
Do you sign NDAs? +
Standard practice - most of our clients are under NDA, which is exactly why the cases on this page have no brand names. Your project stays as quiet as you need it to be.