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Classic marketing
is dead.

Performance marketing for healthcare B2B - medical devices, practice software, revenue cycle & billing, diagnostics & labs and health systems supply. You sell to providers, not patients, and that buyer is twelve to fifteen people spread across clinical, finance, IT and supply chain over a cycle that runs one to two years. No attribution window in any ad platform survives that distance, so the number on the report stops meaning anything long before the deal closes.

Your attribution window expires a year before your deal does.

LinkedIn Ads Google Search & Demand Gen Programmatic ABM & NPI targeting Endemic trade & journal media Congress & conference targeting
3.1x
avg ROI across verticals
$400M+
ad spend managed
300+
specialists on call
Verticals

Everything for your niche - in one place

Numbers, angles and creative - tuned to how a value-analysis committee actually signs. No fluff, no generics.

5 healthcare B2B niches more coming
Diagnosis → Cure

Recognize yourself?

If even one line is about you - it's time to change the approach.

Two-year cycle, monthly budget review Fifteen people on the deal, one form fill The surgeon wants it, the committee does not Attribution expired before the deal closed Highest cost per lead we have ever paid Signed off, then procurement killed it No reimbursement code, no conversation Enquiries from practices we cannot service Two-year cycle, monthly budget review Fifteen people on the deal, one form fill The surgeon wants it, the committee does not Attribution expired before the deal closed Highest cost per lead we have ever paid Signed off, then procurement killed it No reimbursement code, no conversation Enquiries from practices we cannot service
Committee asked for evidence we do not have Congress stand cost a quarter of the media budget On the agreement, still nobody orders Clinical said yes, finance never saw it Pilot ran a year and then stalled IT security review added four months Pipeline reported that finance does not believe Every test inconclusive inside a two-year cycle Committee asked for evidence we do not have Congress stand cost a quarter of the media budget On the agreement, still nobody orders Clinical said yes, finance never saw it Pilot ran a year and then stalled IT security review added four months Pipeline reported that finance does not believe Every test inconclusive inside a two-year cycle
how we fix it ↓
01
Neuromarketing
12+ cognitive triggers
DopamineCortisol
We write to the subconscious - that's where the buying decision actually happens.
02
Performance
Scroll-stopping creatives
OxytocinMirror neurons
Creative you can't scroll past - tested against cognitive patterns, not gut feel.
03
Analytics
From click to LTV
Prefrontal cortex
We see exactly where every dollar of budget leaks - and plug it before it scales.
04
High-intent verticals
iGaming · Crypto · Nutra · Pharma · Forex
AdrenalineFOMO
Compliant creative angles, durable account structure and fast iteration built for high-scrutiny verticals.
$
⚡ Feel the difference

Template vs trigger

Pick your niche, then swipe or tap the card - see how the brain reads the same provider offer.

💤 Like everyone else

swipe right →
Stats

Why ordinary ads don't work

If you don't hook fast, the budget's already gone. That's why templates fail.

94%
of ads are ignored
Banner blindness - the brain blocks standard formats as white noise.
1.7 sec
to decide whether to scroll
That's all the time a creative gets to hook and hold attention.
+71%
conversion lift
Cognitive triggers vs template approaches in the same vertical.
3x
cheaper lead
Neuromarketing cuts CPL by hitting the subconscious first.
76%
of budgets burn out
On creatives that were never tested against cognitive patterns.
95%
of decisions are emotional
Purchases happen subconsciously; rationalization comes later.
Standard marketing → templates, waste Neuromarketing → triggers, system, results
How we work

What we actually do

One team owns the whole funnel - from the first cognitive-trigger creative to the last dashboard.

Paid Social
Meta, TikTok & more. Full campaign management - creative, targeting, optimization.
Search & Native
Google Search, native and push. Search-intent campaigns and retargeting that scales.
Creative Production
Cognitive-trigger ad copy, statics and short UGC-style video - built to stop the scroll.
Aa
Funnels & Tracking
Pre-landers, landing pages and click-to-LTV tracking. We see where every dollar leaks.
Daily Management
Active account monitoring and budget reallocation - not a set-and-forget.
Dedicated Team
Strategist + media buyer + creative assigned to your vertical. Real owners, not a ticket queue.
Cases

Healthcare B2B targets, and the real cases behind them

Tap a case - we'll show the details. Figures are from live campaigns; brand names withheld under NDA. No healthcare B2B campaign of ours is published yet, so the targets below are modelled from two live cases that share the mechanic rather than the market - Investment Platform, where the cheap first conversion was worth nothing and only the second gate paid, and Forex Broker, a long education funnel bought on the stage behind the click. The units are deliberately not ROAS. A committee sale that runs one to two years is measured in qualified opportunities and in how much of the pipeline is still attributable when it closes. Those two real cases are underneath, with their true verticals on them. Full portfolio across every vertical →

Modelled targets, not delivered results. The ranges below are projections. The real campaigns they are modelled on sit underneath, with their actual verticals and figures on them.
Healthcare B2B: what we would target
Medical devices · TARGET
Committee agendas, not clinician demos
$30-70K/mo$3.1-7.2K per committee-stage opportunity+
Task
Get past the clinician who wants it and in front of the committee that decides, in the category with the most expensive qualified lead in B2B.
Modelled on $30-70K/mo · first honest read at 180 days
Target — not a delivered result
$3.1-7.2K per committee-stage opportunity
$620-1,080
Cost / qualified lead
15-20%
Qualified→committee
$3.1-7.2K
Per committee opp
What we would run
  • Reporting by account rather than by lead, because twelve to fifteen people from one system are one deal
  • Evidence, coding pathway and budget impact model treated as the creative instead of as a follow-up attachment
  • Committee stage read back out of your CRM into bidding, so a two-year cycle is still readable in month three
Practice software · TARGET
Practices live, not demos booked
$15-35K/mo$1.1-2.3K per practice live+
Task
Sell a system change to an owner who has already been burned by one migration, and count go-lives rather than calendar invitations.
Modelled on $15-35K/mo · first honest read at 120 days
Target — not a delivered result
$1.1-2.3K per practice live
$260-420
Cost / qualified demo
18-24%
Demo→live
$1.1-2.3K
Per practice live
What we would run
  • Full price and exit terms published, because the hidden line items are what stalled the last deal at signature
  • Migration proof offered before the contract rather than promised inside it
  • Go-live set as the conversion event, never the booked demo
RCM and billing · TARGET
Signed engagements, not consultations
$12-30K/mo$1.3-3.0K per signed engagement+
Task
Reach finance leaders who have been promised a lower denial rate by three vendors already, and report the audits that turn into work.
Modelled on $12-30K/mo · first honest read at 90 days
Target — not a delivered result
$1.3-3.0K per signed engagement
$280-480
Cost / audit request
16-22%
Audit→engagement
$1.3-3.0K
Per engagement
What we would run
  • The denial audit run as the offer, with what to keep in-house named out loud, because that is what makes it credible at all
  • Finance and practice-administrator titles bought directly instead of through a clinical audience that cannot sign
  • Signed engagements reported as the number, with audit requests kept as a diagnostic
The real campaigns these targets come from
Crypto
Investment Platform
$435Kx3.14 ROI+
Task
Bring investors with a $1,000 minimum deposit. Quality over quantity. Same arithmetic a device company runs on: the form fill is cheap, easy to generate and worth nothing by itself, and the entire budget is justified by the small share that reach the second gate - a funded account there, an opportunity a value-analysis committee actually opens here.
Budget: $435K · Timeline: 10 mo
Result
24,870 qualified leads
$17.5
CPL
x3.14
ROI
11.8%
CR
What we did
  • Multichannel: Meta + Google
  • Dedicated landing per segment
  • CRM integration for lead scoring
Forex
Forex Broker
$178.6Kx2.91 ROI+
Task
Bring traders to a broker platform. Minimum deposit $500. Same shape as a two-year provider sale: a long education funnel where most of the people who convert first will never qualify, so the money is only readable if the later stage is wired back into bidding rather than reconstructed at the end.
Budget: $178.6K · Timeline: 8 mo
Result
3,684 FTD
$48.5
CPA
x2.91
ROI
8.7%
CR
What we did
  • Google + Native Ads
  • Educational webinar funnels
  • Push-based retargeting
Want the same for your vertical?
Let's talk
Straight answers

The questions you're actually asking

What if it doesn't work? +
Then we're not doing our job. We work in short cycles and put real numbers in front of you - FTDs, CPA, ROAS - from the first weeks. If the trend isn't there, you'll know fast and you can walk. No 12-month lock-in to hide behind.
Do you actually work in regulated categories? +
Healthcare B2B is not a restricted category in the way this site usually means it, and it matters that we say so rather than borrow a policy problem we do not have. We sell to providers here - devices, practice software, revenue cycle, diagnostics and supply - so nothing we run touches patient data or patient targeting and there is no category to declare. The difficulty is distance. Published benchmarks put a qualified lead in this sector around six hundred dollars, the highest in B2B, with only fifteen to twenty-five per cent of them ever becoming an opportunity, twelve to fifteen stakeholders on a single deal and a cycle that runs one to two years. No attribution window in any ad platform survives that, which is why almost every report in this category is fiction by month nine. Then come the parts no media plan mentions. A hospital purchase goes through a value-analysis committee that reads clinical evidence and a reimbursement pathway before it reads a word of creative, and procurement can kill a deal every clinician in the building already approved. So we fix the measurement first: account-level reporting, because fifteen people from one system are one deal, committee stage read back out of your CRM into bidding, and the reported number set to the qualified opportunity rather than the form fill. Our published work is in other verticals and we will not pretend otherwise - Investment Platform, where the cheap first conversion was worth nothing and only the second gate paid, and Forex Broker, a long education funnel where most of the people who converted first would never qualify. Healthcare B2B itself we would run as a test with your CRM wired in from week one.
Who actually runs my account? +
The people on this page. A strategist, a media buyer and a creative lead - and Pavel reviews it before kickoff. You won't get handed to a junior the day after you sign.
How fast can we start seeing things? +
First creatives are usually live within 72 hours of kickoff. We move fast on purpose - in these verticals, momentum and fresh angles are most of the game.
What's the minimum budget to start? +
It depends on the vertical and GEO, but as a rule of thumb: paid campaigns start making sense from $5k/mo in media spend. Below that, start with the free audit - we'll tell you honestly whether paid is your channel right now or your money is better spent elsewhere.
Who owns the ad accounts, creatives and data? +
Depends on the setup. In these verticals campaigns often run on our agency account structures - that's part of what keeps them durable. What never changes: full transparency. Every statistic, spend line and report is shared with you, and the creatives we build for you ship with you.
How do you report? +
A live dashboard you can open any day plus a weekly strategy call. You see spend, CPA and ROAS the same way we do - no monthly PDF theater.
Do you sign NDAs? +
Standard practice - most of our clients are under NDA, which is exactly why the cases on this page have no brand names. Your project stays as quiet as you need it to be.
Contact

Let's talk

We'll audit your vertical for free and show exactly where the money leaks. No strings attached.

Free vertical audit

We'll show where budget leaks and what to fix first.

Got it - audit on the way.
Pavel will reach out within 24h.