Legal product. Banned ad account. Buyers who ignore ads anyway.

Rejected for what the customer might do Legal product, banned ad account Trials sign up, nobody converts Banned for what the product enables Paid clicks send free-tier tourists Landing page rejected on review Churn spikes the month after onboarding Every creative reads like every competitor Rejected for what the customer might do Legal product, banned ad account Trials sign up, nobody converts Banned for what the product enables Paid clicks send free-tier tourists Landing page rejected on review Churn spikes the month after onboarding Every creative reads like every competitor

Competitors bid on our brand name Spend rises, paid seats do not Discount hunters, never seat growth Payment processor dropped us again Clicks become trials that never activate No idea which campaign buys paying seats Chargebacks from customers we should have refused Everyone compares us on price alone Competitors bid on our brand name Spend rises, paid seats do not Discount hunters, never seat growth Payment processor dropped us again Clicks become trials that never activate No idea which campaign buys paying seats Chargebacks from customers we should have refused Everyone compares us on price alone

how we fix it ↓

01

Neuromarketing

12+ cognitive triggers

DopamineCortisol

We write to the subconscious - that's where the buying decision actually happens.

02

Performance

Scroll-stopping creatives

OxytocinMirror neurons

Creative you can't scroll past - tested against cognitive patterns, not gut feel.

03

Analytics

From click to LTV

Prefrontal cortex

We see exactly where every dollar of budget leaks - and plug it before it scales.

04

High-intent verticals

iGaming · Crypto · Nutra · Pharma · Forex

AdrenalineFOMO

Compliant creative angles, durable account structure and fast iteration built for high-scrutiny verticals.

⚡ Feel the difference

Template vs trigger

Pick your niche, then swipe or tap the card - see how an operator reads the same tool offer.

🧠 With triggers

Start →

💤 Like everyone else

swipe right →

Stats

Why ordinary ads don't work

If you don't hook fast, the budget's already gone. That's why templates fail.

94%

of ads are ignored

Banner blindness - the brain blocks standard formats as white noise.

1.7 sec

to decide whether to scroll

That's all the time a creative gets to hook and hold attention.

+71%

conversion lift

Cognitive triggers vs template approaches in the same vertical.

3x

cheaper lead

Neuromarketing cuts CPL by hitting the subconscious first.

76%

of budgets burn out

On creatives that were never tested against cognitive patterns.

95%

of decisions are emotional

Purchases happen subconsciously; rationalization comes later.

Standard marketing → templates, waste Neuromarketing → triggers, system, results

How we work

What we actually do

One team owns the whole funnel - from the first cognitive-trigger creative to the last dashboard.

Paid Social

Meta, TikTok & more. Full campaign management - creative, targeting, optimization.

Search & Native

Google Search, native and push. Search-intent campaigns and retargeting that scales.

Creative Production

Cognitive-trigger ad copy, statics and short UGC-style video - built to stop the scroll.

Funnels & Tracking

Pre-landers, landing pages and click-to-LTV tracking. We see where every dollar leaks.

Daily Management

Active account monitoring and budget reallocation - not a set-and-forget.

Dedicated Team

Strategist + media buyer + creative assigned to your vertical. Real owners, not a ticket queue.

Cases

Gray SaaS targets, and the real case behind them

Tap a case - we'll show the details. Figures are from live campaigns; brand names withheld under NDA. Only one of our published cases is a software tool sold to gray-vertical operators, and it is the one leading this section - the Crypto Trading Bot campaign at $118K spend and x6.12 ROI. The three cards above it are targets rather than results: modelled ranges for antidetect, proxies and VPN, built on subscription economics rather than on that campaign's ROI. Full portfolio across every vertical →

Modelled targets, not delivered results. The ranges below are projections. The real campaigns they are modelled on sit underneath, with their actual verticals and figures on them.

Gray SaaS: what we would target

Antidetect · TARGET

Trials that turn into paid seats

$20-45K/mox2.6-3.4 LTV to CAC+

Task

Turn forum-driven trials into paid seats, without leaning on ad channels that reject the product on sight.

Modelled on $20-45K/mo · first honest read at 60 days

Target — not a delivered result

$140-240 CAC per paid account

$140-240

CAC

18-26%

Trial to paid

<5%

Monthly churn

What we would run

Comparison SEO on the head-to-head queries operators actually search
Affiliate and partner programme paid on retained revenue, not on signups
Onboarding rebuilt around the first working profile, because that is where trials die

Proxies · TARGET

Usage that grows instead of trials that leak

$15-35K/mox2.8-3.6 LTV to CAC+

Task

Win the technical evaluation, then grow bandwidth spend inside existing accounts instead of chasing new logos.

Modelled on $15-35K/mo · first honest read at 45 days

Target — not a delivered result

$90-170 CAC per paying account

$90-170

CAC

22-30%

Trial to paid

110-135%

Net revenue retention

What we would run

Head-to-head SEO and benchmark content built on published success rates
Trial that lands on the customer's hardest target, not on a demo page
Expansion prompts aimed at the accounts already hitting their cap

VPN · TARGET

Volume where paid still runs, churn under control

$40-90K/mox2.2-2.8 LTV to CAC+

Task

Scale the one sub-niche mainstream platforms will still take, and stop month-two churn eating the whole gain.

Modelled on $40-90K/mo · first honest read at 60 days

Target — not a delivered result

$28-46 CAC per subscriber

$28-46

CAC

55-65%

D90 retention

<75d

Payback

What we would run

Paid search and paid social on the product that clears review, capped by payback
Affiliate and review-site placements where the comparison actually happens
Lifecycle email built on the audit and the refund, not on discount codes

The real campaign these targets come from

Crypto

Crypto Trading Bot

$118Kx6.12 ROI+

Task

Build a live audience for a crypto bot. Tier-1 GEOs, quality subscribers only. Closest thing to your business we have published: a paid tool sold to people running gray verticals, where the trial had to prove itself before anyone paid and no mainstream ad channel would carry the pitch.

Budget: $118K · Timeline: 6 mo

Result

23,470 subscribers

$1.18

CPL

x6.12

ROI

3.17%

CTR

What we did

Meta Ads on tier-1 GEOs
Creatives built around demo results
Automated funnel inside the bot

Want the same for your vertical?

Let's talk →

Straight answers

The questions you're actually asking

What if it doesn't work? +

Then we're not doing our job. We work in short cycles and put real numbers in front of you - FTDs, CPA, ROAS - from the first weeks. If the trend isn't there, you'll know fast and you can walk. No 12-month lock-in to hide behind.

Do you actually work in gray-area verticals? +

Gray SaaS is the vertical we sit closest to, because your buyers are the operators we run campaigns for every day. Our published track record here is the Crypto Trading Bot campaign at $118K spend and x6.12 ROI - a paid software tool, sold to people running gray verticals, bought on a trial that had to prove itself before anyone paid a cent. That is the same purchase your buyer makes. We are also realistic about your ad accounts: mainstream paid clears review for a consumer VPN and for plain hosting, and it does not clear review for antidetect or residential proxies, so the weight moves to YouTube and Demand Gen, native and programmatic, and retargeting that follows the trial. On the call we will tell you which side your product lands on before you spend anything, and what we would treat as a test.

Who actually runs my account? +

The people on this page. A strategist, a media buyer and a creative lead - and Pavel reviews it before kickoff. You won't get handed to a junior the day after you sign.

How fast can we start seeing things? +

First creatives are usually live within 72 hours of kickoff. We move fast on purpose - in these verticals, momentum and fresh angles are most of the game.

What's the minimum budget to start? +

It depends on the vertical and GEO, but as a rule of thumb: paid campaigns start making sense from $5k/mo in media spend. Below that, start with the free audit - we'll tell you honestly whether paid is your channel right now or your money is better spent elsewhere.

Who owns the ad accounts, creatives and data? +

Depends on the setup. In these verticals campaigns often run on our agency account structures - that's part of what keeps them durable. What never changes: full transparency. Every statistic, spend line and report is shared with you, and the creatives we build for you ship with you.

How do you report? +

A live dashboard you can open any day plus a weekly strategy call. You see spend, CPA and ROAS the same way we do - no monthly PDF theater.

Do you sign NDAs? +

Standard practice - most of our clients are under NDA, which is exactly why the cases on this page have no brand names. Your project stays as quiet as you need it to be.

Contact

Let's talk

We'll audit your vertical for free and show exactly where the money leaks. No strings attached.

Free vertical audit

We'll show where budget leaks and what to fix first.