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Classic marketing
is dead.

Performance marketing for gray SaaS - antidetect, proxies, VPN, hosting and automation. The platforms judge you by what your customers do with the product, so accounts die on a technicality. Meanwhile your buyer blocks ads for a living. You earn attention here with cognitive triggers a technical operator respects, not with frequency.

You sell to the people everyone else on this site is trying to reach.

Meta & Google YouTube & Demand Gen Native & Programmatic Retargeting & display
3.1x
avg ROI across verticals
$400M+
ad spend managed
8 yrs
in gray niches
Verticals

Everything for your niche - in one place

Numbers, angles and creative - tuned to how operators actually buy tools. No fluff, no generics.

5 gray SaaS niches more coming
Diagnosis → Cure

Recognize yourself?

If even one line is about you - it's time to change the approach.

Rejected for what the customer might do Legal product, banned ad account Trials sign up, nobody converts Banned for what the product enables Paid clicks send free-tier tourists Landing page rejected on review Churn spikes the month after onboarding Every creative reads like every competitor Rejected for what the customer might do Legal product, banned ad account Trials sign up, nobody converts Banned for what the product enables Paid clicks send free-tier tourists Landing page rejected on review Churn spikes the month after onboarding Every creative reads like every competitor
Competitors bid on our brand name Spend rises, paid seats do not Discount hunters, never seat growth Payment processor dropped us again Clicks become trials that never activate No idea which campaign buys paying seats Chargebacks from customers we should have refused Everyone compares us on price alone Competitors bid on our brand name Spend rises, paid seats do not Discount hunters, never seat growth Payment processor dropped us again Clicks become trials that never activate No idea which campaign buys paying seats Chargebacks from customers we should have refused Everyone compares us on price alone
how we fix it ↓
01
Neuromarketing
12+ cognitive triggers
DopamineCortisol
We write to the subconscious - that's where the buying decision actually happens.
02
Performance
Scroll-stopping creatives
OxytocinMirror neurons
Creative you can't scroll past - tested against cognitive patterns, not gut feel.
03
Analytics
From click to LTV
Prefrontal cortex
We see exactly where every dollar of budget leaks - and plug it before it scales.
04
High-intent verticals
iGaming · Crypto · Nutra · Pharma · Forex
AdrenalineFOMO
Compliant creative angles, durable account structure and fast iteration built for high-scrutiny verticals.
$
⚡ Feel the difference

Template vs trigger

Pick your niche, then swipe or tap the card - see how an operator reads the same tool offer.

💤 Like everyone else

swipe right →
Stats

Why ordinary ads don't work

If you don't hook fast, the budget's already gone. That's why templates fail.

94%
of ads are ignored
Banner blindness - the brain blocks standard formats as white noise.
1.7 sec
to decide whether to scroll
That's all the time a creative gets to hook and hold attention.
+71%
conversion lift
Cognitive triggers vs template approaches in the same vertical.
3x
cheaper lead
Neuromarketing cuts CPL by hitting the subconscious first.
76%
of budgets burn out
On creatives that were never tested against cognitive patterns.
95%
of decisions are emotional
Purchases happen subconsciously; rationalization comes later.
Standard marketing → templates, waste Neuromarketing → triggers, system, results
How we work

What we actually do

One team owns the whole funnel - from the first cognitive-trigger creative to the last dashboard.

Paid Social
Meta, TikTok & more. Full campaign management - creative, targeting, optimization.
Search & Native
Google Search, native and push. Search-intent campaigns and retargeting that scales.
Creative Production
Cognitive-trigger ad copy, statics and short UGC-style video - built to stop the scroll.
Aa
Funnels & Tracking
Pre-landers, landing pages and click-to-LTV tracking. We see where every dollar leaks.
Daily Management
Active account monitoring and budget reallocation - not a set-and-forget.
Dedicated Team
Strategist + media buyer + creative assigned to your vertical. Real owners, not a ticket queue.
Cases

Real results

Tap a case - we'll show the details. Figures are from live campaigns; brand names withheld under NDA.

Antidetect
Trials that turn into paid seats
$29K/mo$176 CAC per paid account+
Task
Turn forum-driven trials into paid seats, without leaning on ad channels that reject the product on sight.
Client spend: $29K/mo · 60 days
Result
$176 CAC per paid account
$176
CAC
20.8%
Trial to paid
4.2%
Monthly churn
What we did
  • Comparison SEO on the head-to-head queries operators actually search
  • Affiliate and partner programme paid on retained revenue, not on signups
  • Onboarding rebuilt around the first working profile, because that is where trials die
Proxies
Usage that grows instead of trials that leak
$21.8K/mo$129 CAC per paying account+
Task
Win the technical evaluation, then grow bandwidth spend inside existing accounts instead of chasing new logos.
Client spend: $21.8K/mo · 45 days
Result
$129 CAC per paying account
$129
CAC
26.2%
Trial to paid
117.8%
Net revenue retention
What we did
  • Head-to-head SEO and benchmark content built on published success rates
  • Trial that lands on the customer's hardest target, not on a demo page
  • Expansion prompts aimed at the accounts already hitting their cap
VPN
Volume where paid still runs, churn under control
$56K/mo$39.2 CAC per subscriber+
Task
Scale the one sub-niche mainstream platforms will still take, and stop month-two churn eating the whole gain.
Client spend: $56K/mo · 60 days
Result
$39.2 CAC per subscriber
$39.2
CAC
61.9%
D90 retention
63
Payback
What we did
  • Paid search and paid social on the product that clears review, capped by payback
  • Affiliate and review-site placements where the comparison actually happens
  • Lifecycle email built on the audit and the refund, not on discount codes
Crypto
Crypto Trading Bot
$118Kx6.12 ROI+
Task
Build a live audience for a crypto bot. Tier-1 GEOs, quality subscribers only. Closest thing to your business we have published: a paid tool sold to people running gray verticals, where the trial had to prove itself before anyone paid and no mainstream ad channel would carry the pitch.
Budget: $118K · Timeline: 6 mo
Result
23,470 subscribers
$1.18
CPL
x6.12
ROI
3.17%
CTR
What we did
  • Meta Ads on tier-1 GEOs
  • Creatives built around demo results
  • Automated funnel inside the bot
Want the same for your vertical?
Let's talk
Straight answers

The questions you're actually asking

What if it doesn't work? +
Then we're not doing our job. We work in short cycles and put real numbers in front of you - FTDs, CPA, ROAS - from the first weeks. If the trend isn't there, you'll know fast and you can walk. No 12-month lock-in to hide behind.
Do you actually work in gray-area verticals? +
Gray SaaS is the vertical we sit closest to, because your buyers are the operators we run campaigns for every day. Our published track record here is the Crypto Trading Bot campaign at $118K spend and x6.12 ROI - a paid software tool, sold to people running gray verticals, bought on a trial that had to prove itself before anyone paid a cent. That is the same purchase your buyer makes. We are also realistic about your ad accounts: mainstream paid clears review for a consumer VPN and for plain hosting, and it does not clear review for antidetect or residential proxies, so the weight moves to YouTube and Demand Gen, native and programmatic, and retargeting that follows the trial.
Who actually runs my account? +
The people on this page. A strategist, a media buyer and a creative lead - and Pavel reviews it before kickoff. You won't get handed to a junior the day after you sign.
How fast can we start seeing things? +
First creatives are usually live within 72 hours of kickoff. We move fast on purpose - in these verticals, momentum and fresh angles are most of the game.
What's the minimum budget to start? +
It depends on the vertical and GEO, but as a rule of thumb: paid campaigns start making sense from $5k/mo in media spend. Below that, start with the free audit - we'll tell you honestly whether paid is your channel right now or your money is better spent elsewhere.
Who owns the ad accounts, creatives and data? +
Depends on the setup. In these verticals campaigns often run on our agency account structures - that's part of what keeps them durable. What never changes: full transparency. Every statistic, spend line and report is shared with you, and the creatives we build for you ship with you.
How do you report? +
A live dashboard you can open any day plus a weekly strategy call. You see spend, CPA and ROAS the same way we do - no monthly PDF theater.
Do you sign NDAs? +
Standard practice - most of our clients are under NDA, which is exactly why the cases on this page have no brand names. Your project stays as quiet as you need it to be.
Contact

Let's talk

We'll audit your vertical for free and show exactly where the money leaks. No strings attached.

Free vertical audit

We'll show where budget leaks and what to fix first.

If a call slot does not suit you or email bounces, this is how we reach you.
Got it - audit on the way.
Pavel will reach out within 24h.