Performance Marketing for Mental Health & Recovery Clinics

Brokered leads that were sold three times Account pulled for personal attributes LegitScript approved, ads still disapproved Beds empty, ad spend at a record high Admissions chasing calls that go nowhere Cost per lead looks great, cost per admission doesn't Insurance verification kills half the calls Every competitor bidding on our brand name Brokered leads that were sold three times Account pulled for personal attributes LegitScript approved, ads still disapproved Beds empty, ad spend at a record high Admissions chasing calls that go nowhere Cost per lead looks great, cost per admission doesn't Insurance verification kills half the calls Every competitor bidding on our brand name

Copy that passes review says nothing Call comes in after admissions has gone home Paid clicks land outside the catchment Families call, the patient never does No idea which keyword filled the bed An aggregator owns our phone number Alumni referrals nobody ever asks for One review from 2019 running the whole funnel Copy that passes review says nothing Call comes in after admissions has gone home Paid clicks land outside the catchment Families call, the patient never does No idea which keyword filled the bed An aggregator owns our phone number Alumni referrals nobody ever asks for One review from 2019 running the whole funnel

how we fix it ↓

01

Neuromarketing

12+ cognitive triggers

DopamineCortisol

We write to the subconscious - that's where the buying decision actually happens.

02

Performance

Scroll-stopping creatives

OxytocinMirror neurons

Creative you can't scroll past - tested against cognitive patterns, not gut feel.

03

Analytics

From click to LTV

Prefrontal cortex

We see exactly where every dollar of budget leaks - and plug it before it scales.

04

High-intent verticals

iGaming · Crypto · Nutra · Pharma · Forex

AdrenalineFOMO

Compliant creative angles, durable account structure and fast iteration built for high-scrutiny verticals.

⚡ Feel the difference

Template vs trigger

Pick your niche, then swipe or tap the card - see how the brain reads the same treatment offer.

🧠 With triggers

Start →

💤 Like everyone else

swipe right →

Stats

Why ordinary ads don't work

If you don't hook fast, the budget's already gone. That's why templates fail.

94%

of ads are ignored

Banner blindness - the brain blocks standard formats as white noise.

1.7 sec

to decide whether to scroll

That's all the time a creative gets to hook and hold attention.

+71%

conversion lift

Cognitive triggers vs template approaches in the same vertical.

3x

cheaper lead

Neuromarketing cuts CPL by hitting the subconscious first.

76%

of budgets burn out

On creatives that were never tested against cognitive patterns.

95%

of decisions are emotional

Purchases happen subconsciously; rationalization comes later.

Standard marketing → templates, waste Neuromarketing → triggers, system, results

How we work

What we actually do

One team owns the whole funnel - from the first cognitive-trigger creative to the last dashboard.

Paid Social

Meta, TikTok & more. Full campaign management - creative, targeting, optimization.

Search & Native

Google Search, native and push. Search-intent campaigns and retargeting that scales.

Creative Production

Cognitive-trigger ad copy, statics and short UGC-style video - built to stop the scroll.

Funnels & Tracking

Pre-landers, landing pages and click-to-LTV tracking. We see where every dollar leaks.

Daily Management

Active account monitoring and budget reallocation - not a set-and-forget.

Dedicated Team

Strategist + media buyer + creative assigned to your vertical. Real owners, not a ticket queue.

Cases

Mental health targets, and the real case behind them

Tap a case - we'll show the details. Figures are from live campaigns; brand names withheld under NDA. No mental health or recovery campaign of ours is published, and we will not dress one up. The targets below are modelled from the single live case that shares the constraint - pharma, where certification and policy-safe creative decided whether the account ran at all. The economics here are not a D2C vertical's: the number is cost per admission and cost per retained client, not ROAS on a cart. That real case is underneath, with its true vertical on it. Full portfolio across every vertical →

Modelled targets, not delivered results. The ranges below are projections. The real campaigns they are modelled on sit underneath, with their actual verticals and figures on them.

Mental health: what we would target

Rehab · TARGET

Cost per admission, not cost per lead

$40-80K/mo$1.6-2.6K per admission+

Task

Buy admissions the clinical team would actually accept, and stop paying broker prices for leads sold twice already.

Modelled on $40-80K/mo · first honest read at 90 days

Target — not a delivered result

$1,600-2,600 per completed admission

$1.6-2.6K

Cost/admission

8-14%

Call→admission

<75d

Payback

What we would run

Certified search on in-network and location intent, never on condition terms
Call tracking joined to the CRM, so the reported number is admissions and not forms
Insurance verification moved to the first call instead of the third

Addiction treatment · TARGET

A certified account that stays up

$25-50K/mo$900-1.5K per admission+

Task

Run Google and Meta under LegitScript without losing the account to a single line of copy.

Modelled on $25-50K/mo · first honest read at 60 days

Target — not a delivered result

$900-1,500 per completed admission

$900-1.5K

Cost/admission

2-4 min

Speed to answer

0

Policy strikes

What we would run

Every asset written in the third person, so no ad implies it knows the reader
Licence number and accreditation carried above the fold on every landing page
Certification and geo mapped before creative, because the account decides everything else

Therapy/telehealth · TARGET

Retention past week four

$30-60K/mo$70-130 per started client+

Task

Get first appointments booked inside a week and keep the client past the point where most platforms lose them.

Modelled on $30-60K/mo · first honest read at 45 days

Target — not a delivered result

$70-130 per client who attends session one

$70-130

Cost/first session

55-65%

Retained W4

<60d

Payback

What we would run

Creative that sells wait time and licensing, never the reader's situation
Booking flow that shows real availability before it asks for an intake
Week-one and week-four touchpoints, because that is where the cohort drops

The real campaign these targets come from

Pharma

Pharma - Compliant Acquisition

$62Kx4.17 ROI+

Task

Drive qualified consultations for a licensed online pharmacy brand - within platform health-ad policy. Same constraint a treatment centre runs into: certification gates the account, a reviewer reads every line before a patient does, and the creative has to convert without ever naming a condition.

Budget: $62K · Timeline: 5 mo

Result

9,640 consultations

$6.4

CPL

x4.17

ROI

14.2%

CR

What we did

Google Health + compliant landing pages
Pre-cleared creative with legal review
Quiz funnel routing to consultation

Want the same for your vertical?

Let's talk →

Straight answers

The questions you're actually asking

What if it doesn't work? +

Then we're not doing our job. We work in short cycles and put real numbers in front of you - FTDs, CPA, ROAS - from the first weeks. If the trend isn't there, you'll know fast and you can walk. No 12-month lock-in to hide behind.

Do you actually work in gray-area verticals? +

Mental health and recovery is the hardest rule set we work under. Google and Meta both require LegitScript certification for addiction treatment, and on top of that the personal-attributes rules mean an ad may never imply it knows anything about the person reading it, so no second-person copy about a condition, ever. That removes most of what this space writes, which is why our creative runs on licensing, accreditation, insurance acceptance and how fast admissions answers the phone. Our published case under the same discipline is pharma - $62K spend at x4.17 ROI on creative built to clear review the first time. We have not published a treatment-centre campaign, and we will not buy brokered leads to make one look good. On the call we will tell you which parts transfer and which we would run as a test.

Who actually runs my account? +

The people on this page. A strategist, a media buyer and a creative lead - and Pavel reviews it before kickoff. You won't get handed to a junior the day after you sign.

How fast can we start seeing things? +

First creatives are usually live within 72 hours of kickoff. We move fast on purpose - in these verticals, momentum and fresh angles are most of the game.

What's the minimum budget to start? +

It depends on the vertical and GEO, but as a rule of thumb: paid campaigns start making sense from $5k/mo in media spend. Below that, start with the free audit - we'll tell you honestly whether paid is your channel right now or your money is better spent elsewhere.

Who owns the ad accounts, creatives and data? +

Depends on the setup. In these verticals campaigns often run on our agency account structures - that's part of what keeps them durable. What never changes: full transparency. Every statistic, spend line and report is shared with you, and the creatives we build for you ship with you.

How do you report? +

A live dashboard you can open any day plus a weekly strategy call. You see spend, CPA and ROAS the same way we do - no monthly PDF theater.

Do you sign NDAs? +

Standard practice - most of our clients are under NDA, which is exactly why the cases on this page have no brand names. Your project stays as quiet as you need it to be.

Contact

Let's talk

We'll audit your vertical for free and show exactly where the money leaks. No strings attached.

Free vertical audit

We'll show where budget leaks and what to fix first.