What if it doesn't work? +
Then we're not doing our job. We work in short cycles and put real numbers in front of you - FTDs, CPA, ROAS - from the first weeks. If the trend isn't there, you'll know fast and you can walk. No 12-month lock-in to hide behind.
Do you actually work in regulated categories? +
Yes, and health is among the most tightly reviewed categories we buy in. Google and Meta both run health and wellness ad policies that limit what the copy may claim and who it may target. Promoting prescription treatment needs platform certification and is not allowed in every country, and patient-data rules such as HIPAA in the US and GDPR in Europe limit what a tracking pixel may send back. So the work starts before the first ad: creative and landing pages pre-cleared against the policy, a durable account structure, and the held consultation set as the conversion we buy, with every no-show counted in the CPA. The closest cases are Pharma - Compliant Acquisition, 9,640 consultations at $6.4 and x4.17 ROI inside platform health-ad policy, and Nutra - Weight Management, $512K at x2.58, where the priority was the approve rate. On the call we go through your markets and treatments one by one and say what we would set up first.
Who actually runs my account? +
The people on this page. A strategist, a media buyer and a creative lead - and Pavel reviews it before kickoff. You won't get handed to a junior the day after you sign.
How fast can we start seeing things? +
First creatives go live as soon as access and tracking are in place. We move fast on purpose - in these verticals, momentum and fresh angles are most of the game.
What's the minimum budget to start? +
It depends on the vertical and GEO, but as a rule of thumb: paid campaigns start making sense from $5k/mo in media spend. Below that, start with the free audit - we'll tell you honestly whether paid is your channel right now or your money is better spent elsewhere.
Who owns the ad accounts, creatives and data? +
Depends on the setup. In these verticals campaigns often run on our agency account structures - that's part of what keeps them durable. What never changes: full transparency. Every statistic, spend line and report is shared with you, and the creatives we build for you ship with you.
How do you report? +
A live dashboard you can open any day plus a weekly strategy call. You see spend, CPA and ROAS the same way we do - no monthly PDF theater.
Do you sign NDAs? +
Standard practice - most of our clients are under NDA, which is exactly why the cases on this page have no brand names. Your project stays as quiet as you need it to be.