Performance Marketing for Nutra Brands

Account gone over one before-and-after Creatives burn out in four days Same audience, five affiliates, one auction Review rejects the angle that actually works Chargebacks eating the subscription margin COD orders that never get collected Landing page passed review, the ad did not CAC is fine, the second order is missing Account gone over one before-and-after Creatives burn out in four days Same audience, five affiliates, one auction Review rejects the angle that actually works Chargebacks eating the subscription margin COD orders that never get collected Landing page passed review, the ad did not CAC is fine, the second order is missing

Every competitor running the same VSL Winner scaled to $5K a day, then died Compliance stripped the hook out of the copy Card declines quietly killing your rebills Affiliates bidding on your own brand name Refunds before the bottle is finished New account, same page, instant rejection No idea which creative the LTV came from Every competitor running the same VSL Winner scaled to $5K a day, then died Compliance stripped the hook out of the copy Card declines quietly killing your rebills Affiliates bidding on your own brand name Refunds before the bottle is finished New account, same page, instant rejection No idea which creative the LTV came from

how we fix it ↓

01

Neuromarketing

12+ cognitive triggers

DopamineCortisol

We write to the subconscious - that's where the buying decision actually happens.

02

Performance

Scroll-stopping creatives

OxytocinMirror neurons

Creative you can't scroll past - tested against cognitive patterns, not gut feel.

03

Analytics

From click to LTV

Prefrontal cortex

We see exactly where every dollar of budget leaks - and plug it before it scales.

04

High-intent verticals

iGaming · Crypto · Nutra · Pharma · Forex

AdrenalineFOMO

Compliant creative angles, durable account structure and fast iteration built for high-scrutiny verticals.

⚡ Feel the difference

Template vs trigger

Pick your niche, then swipe or tap the card - see how the brain reads the same nutra offer.

🧠 With triggers

Start →

💤 Like everyone else

swipe right →

Stats

Why ordinary ads don't work

If you don't hook fast, the budget's already gone. That's why templates fail.

94%

of ads are ignored

Banner blindness - the brain blocks standard formats as white noise.

1.7 sec

to decide whether to scroll

That's all the time a creative gets to hook and hold attention.

+71%

conversion lift

Cognitive triggers vs template approaches in the same vertical.

3x

cheaper lead

Neuromarketing cuts CPL by hitting the subconscious first.

76%

of budgets burn out

On creatives that were never tested against cognitive patterns.

95%

of decisions are emotional

Purchases happen subconsciously; rationalization comes later.

Standard marketing → templates, waste Neuromarketing → triggers, system, results

How we work

What we actually do

One team owns the whole funnel - from the first cognitive-trigger creative to the last dashboard.

Paid Social

Meta, TikTok & more. Full campaign management - creative, targeting, optimization.

Search & Native

Google Search, native and push. Search-intent campaigns and retargeting that scales.

Creative Production

Cognitive-trigger ad copy, statics and short UGC-style video - built to stop the scroll.

Funnels & Tracking

Pre-landers, landing pages and click-to-LTV tracking. We see where every dollar leaks.

Daily Management

Active account monitoring and budget reallocation - not a set-and-forget.

Dedicated Team

Strategist + media buyer + creative assigned to your vertical. Real owners, not a ticket queue.

Cases

Nutra targets, and the real cases behind them

Tap a case - we'll show the details. Figures are from live campaigns; brand names withheld under NDA. Weight management is one of our own live cases - $512K in spend at x2.58 - so the targets below are extrapolated from work we have actually run in this vertical, plus the account discipline behind the pharma case. They are still targets for your niche and not results already booked. Both real cases are underneath. Full portfolio across every vertical →

Modelled targets, not delivered results. The ranges below are projections. The real campaigns they are modelled on sit underneath, with their actual verticals and figures on them.

Nutra: what we would target

Supplements · TARGET

Subscription that survives month three

$40-90K/mox2.4-3.0 ROAS+

Task

Acquire at a CAC the first order does not cover, then make the third order arrive often enough that it stops mattering.

Modelled on $40-90K/mo · first honest read at 60 days

Target — not a delivered result

$28-38 blended CAC

$28-38

CAC

55-64%

Active at month 3

2-3

Orders to payback

What we would run

Meta and Google at volume with a creative queue built around a four-day lifespan
Native and push carrying the long-form angles paid social will not clear
Lifecycle email and SMS aimed at day 21 and day 45, where the cancellations sit

Weight loss · TARGET

Scale without losing the account

$60-150K/mox2.2-2.7 ROAS+

Task

Push spend past the level where reviewers start paying attention, on angles that hold up without a single before-and-after.

Modelled on $60-150K/mo · first honest read at 45 days

Target — not a delivered result

$34-48 first-order CAC

$34-48

CAC

45-55%

Active at month 2

<3%

Chargeback rate

What we would run

Claim-safe angle library proven in small cells before any of it gets real budget
Account and domain structure that assumes one of them goes down this quarter
Rebill and dunning fixed first, because the cheapest retention win is a card that did not decline

Beauty · TARGET

Slow payoff, eight-second decision

$25-60K/mox2.3-2.8 ROAS+

Task

Sell a product whose payoff is slow to a buyer who decides in eight seconds, without promising anything you cannot put on the label.

Modelled on $25-60K/mo · first honest read at 60 days

Target — not a delivered result

$24-33 blended CAC

$24-33

CAC

40-48%

Repeat D90

+16-24%

AOV

What we would run

Dose and cost-per-serving comparison as the hook, since price per tub is what everyone else runs
TikTok and creator whitelisting, the one format where the product demo still carries
A ninety-day email track built around the reorder date instead of the sale date

The real campaigns these targets come from

Nutra

Nutra - Weight Management

$512Kx2.58 ROI+

Task

Supplement sales on tier-1 markets. Priority: a high approve rate. This one is not a parallel - it is this vertical, at $512K in spend, with the same claim review and the same dependence on the second and third order.

Budget: $512K · Timeline: 9 mo

Result

31,890 sales

$16.1

CPS

x2.58

ROI

41.3%

Approve

What we did

Native + Meta with compliant claims
UGC-style creatives
A/B tests on offer and pricing

Pharma

Pharma - Compliant Acquisition

$62Kx4.17 ROI+

Task

Drive qualified consultations for a licensed online pharmacy brand - within platform health-ad policy. Same constraint every nutra account runs into: creative has to clear a reviewer who has seen the angle a thousand times, and one rejection too many takes the account with it.

Budget: $62K · Timeline: 5 mo

Result

9,640 consultations

$6.4

CPL

x4.17

ROI

14.2%

CR

What we did

Google Health + compliant landing pages
Pre-cleared creative with legal review
Quiz funnel routing to consultation

Want the same for your vertical?

Let's talk →

Straight answers

The questions you're actually asking

What if it doesn't work? +

Then we're not doing our job. We work in short cycles and put real numbers in front of you - FTDs, CPA, ROAS - from the first weeks. If the trend isn't there, you'll know fast and you can walk. No 12-month lock-in to hide behind.

Do you actually work in gray-area verticals? +

Nutra is not adjacent to what we do - it is what we do. Weight management is one of our published cases at $512K in spend and x2.58 return, and the pharma account work sits next to it, where keeping a policy-safe account alive is the entire job. Meta, Google and TikTok all run nutra, so the work is not finding a channel. It is writing angles that clear review at volume, replacing creative before it burns out rather than after, and holding the account and the payment processor together while spend goes up. Peptides we treat differently and will say so on the call: the positioning is narrower and we would run it as a test before quoting you a number.

Who actually runs my account? +

The people on this page. A strategist, a media buyer and a creative lead - and Pavel reviews it before kickoff. You won't get handed to a junior the day after you sign.

How fast can we start seeing things? +

First creatives are usually live within 72 hours of kickoff. We move fast on purpose - in these verticals, momentum and fresh angles are most of the game.

What's the minimum budget to start? +

It depends on the vertical and GEO, but as a rule of thumb: paid campaigns start making sense from $5k/mo in media spend. Below that, start with the free audit - we'll tell you honestly whether paid is your channel right now or your money is better spent elsewhere.

Who owns the ad accounts, creatives and data? +

Depends on the setup. In these verticals campaigns often run on our agency account structures - that's part of what keeps them durable. What never changes: full transparency. Every statistic, spend line and report is shared with you, and the creatives we build for you ship with you.

How do you report? +

A live dashboard you can open any day plus a weekly strategy call. You see spend, CPA and ROAS the same way we do - no monthly PDF theater.

Do you sign NDAs? +

Standard practice - most of our clients are under NDA, which is exactly why the cases on this page have no brand names. Your project stays as quiet as you need it to be.

Contact

Let's talk

We'll audit your vertical for free and show exactly where the money leaks. No strings attached.

Free vertical audit

We'll show where budget leaks and what to fix first.