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Classic marketing
is dead.

Performance marketing for aesthetics & medical tourism - hair transplant, dental, cosmetic surgery, weight-loss clinics and Botox. Meta and Google will run you, but the before-and-after that sells the procedure is the one asset they restrict, and no ad here may imply it knows anything about the reader. Nothing in this market is bought from an ad - it is booked from a consultation.

Leads are easy. A consult that gets on the plane is not.

Meta & Instagram Google Search & PMax YouTube Ads Programmatic & display Retargeting & RLSA
3.1x
avg ROI across verticals
$400M+
ad spend managed
8 yrs
in gray niches
Verticals

Everything for your niche - in one place

Numbers, angles and creative - tuned to how aesthetics and medical tourism actually sell. No fluff, no generics.

5 aesthetics niches more coming
Diagnosis → Cure

Recognize yourself?

If even one line is about you - it's time to change the approach.

Before-and-after rejected, again Leads by the hundred, consults by the handful They ghost the moment we send the quote Deposit taken, patient never flies Paying for a lead three agencies already sold Surgeon's calendar empty, ad account busy Undercut by a clinic that quotes half No idea what a consult actually costs us Before-and-after rejected, again Leads by the hundred, consults by the handful They ghost the moment we send the quote Deposit taken, patient never flies Paying for a lead three agencies already sold Surgeon's calendar empty, ad account busy Undercut by a clinic that quotes half No idea what a consult actually costs us
WhatsApp full, nobody following up Account flagged for personal attributes Quote sent in English, patient reads Arabic Reviews say one thing, the ads say another Botox clients never rebook Consultation booked, nobody shows Finance option never mentioned on the call Revenue per patient nobody tracks WhatsApp full, nobody following up Account flagged for personal attributes Quote sent in English, patient reads Arabic Reviews say one thing, the ads say another Botox clients never rebook Consultation booked, nobody shows Finance option never mentioned on the call Revenue per patient nobody tracks
how we fix it ↓
01
Neuromarketing
12+ cognitive triggers
DopamineCortisol
We write to the subconscious - that's where the buying decision actually happens.
02
Performance
Scroll-stopping creatives
OxytocinMirror neurons
Creative you can't scroll past - tested against cognitive patterns, not gut feel.
03
Analytics
From click to LTV
Prefrontal cortex
We see exactly where every dollar of budget leaks - and plug it before it scales.
04
High-intent verticals
iGaming · Crypto · Nutra · Pharma · Forex
AdrenalineFOMO
Compliant creative angles, durable account structure and fast iteration built for high-scrutiny verticals.
$
⚡ Feel the difference

Template vs trigger

Pick your niche, then swipe or tap the card - see how the brain reads the same clinic offer.

💤 Like everyone else

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Stats

Why ordinary ads don't work

If you don't hook fast, the budget's already gone. That's why templates fail.

94%
of ads are ignored
Banner blindness - the brain blocks standard formats as white noise.
1.7 sec
to decide whether to scroll
That's all the time a creative gets to hook and hold attention.
+71%
conversion lift
Cognitive triggers vs template approaches in the same vertical.
3x
cheaper lead
Neuromarketing cuts CPL by hitting the subconscious first.
76%
of budgets burn out
On creatives that were never tested against cognitive patterns.
95%
of decisions are emotional
Purchases happen subconsciously; rationalization comes later.
Standard marketing → templates, waste Neuromarketing → triggers, system, results
How we work

What we actually do

One team owns the whole funnel - from the first cognitive-trigger creative to the last dashboard.

Paid Social
Meta, TikTok & more. Full campaign management - creative, targeting, optimization.
Search & Native
Google Search, native and push. Search-intent campaigns and retargeting that scales.
Creative Production
Cognitive-trigger ad copy, statics and short UGC-style video - built to stop the scroll.
Aa
Funnels & Tracking
Pre-landers, landing pages and click-to-LTV tracking. We see where every dollar leaks.
Daily Management
Active account monitoring and budget reallocation - not a set-and-forget.
Dedicated Team
Strategist + media buyer + creative assigned to your vertical. Real owners, not a ticket queue.
Cases

Aesthetics targets, and the real cases behind them

Tap a case - we'll show the details. Figures are from live campaigns; brand names withheld under NDA. No aesthetics or medical tourism campaign of ours is published yet, so the targets below are modelled from the two live cases that share its constraints - policy-safe creative and claim-reviewed acquisition. The economics are deliberately different here: this market is booked through a consultation, so the targets are cost per consult, consult-to-surgery and revenue per patient, not ROAS on a cart. Those two real cases are underneath, with their true verticals on them. Full portfolio across every vertical →

Modelled targets, not delivered results. The ranges below are projections. The real campaigns they are modelled on sit underneath, with their actual verticals and figures on them.
Aesthetics: what we would target
Hair transplant · TARGET
Cross-border consults that actually fly
$30-60K/mo$45-80 per consult+
Task
Buy consults from people who will board a plane, and stop paying for quote collectors who never travel.
Modelled on $30-60K/mo · first honest read at 60 days
Target — not a delivered result
$45-80 per consultation held
$45-80
Cost/consult
18-26%
Consult→booked
$2.4-3.6K
Revenue/patient
What we would run
  • Consults qualified on the call, not by a form fill
  • WhatsApp follow-up in the patient's own language inside the hour
  • Written surgical plan as the lead magnet, because it filters the shoppers
Dental · TARGET
Full-mouth cases, not cleaning enquiries
$20-40K/mo$60-110 per consult+
Task
Fill the chair with cases worth travelling for, and keep low-ticket enquiries out of the surgeon's day.
Modelled on $20-40K/mo · first honest read at 45 days
Target — not a delivered result
$60-110 per qualified consultation
$60-110
Cost/consult
22-30%
Quote→treatment
$4-9K
Revenue/patient
What we would run
  • Search and Meta split by case value, so implants and cleanings never share a budget
  • Fixed written quote out inside 24 hours, because the second quote usually wins
  • Deposit terms and travel logistics answered on the page, not on the call
Cosmetic surgery · TARGET
Consults the surgeon would actually operate on
$40-80K/mo$120-200 per consult+
Task
Book consults worth the surgeon's diary without a single before-and-after in the creative.
Modelled on $40-80K/mo · first honest read at 90 days
Target — not a delivered result
$120-200 per consultation held
$120-200
Cost/consult
25-35%
Consult→surgery
$7-14K
Revenue/patient
What we would run
  • Creative built on surgeon credentials and accreditation, since imagery is restricted
  • Consults held treated as the primary metric, never consults booked
  • Finance options surfaced before the consult, so price is not the objection in the room
The real campaigns these targets come from
Pharma
Pharma - Compliant Acquisition
$62Kx4.17 ROI+
Task
Drive qualified consultations for a licensed online pharmacy brand - within platform health-ad policy. Same constraint a cosmetic surgery clinic runs into: the imagery that sells best is the imagery review will not pass, so the ad has to win on credentials and written terms instead.
Budget: $62K · Timeline: 5 mo
Result
9,640 consultations
$6.4
CPL
x4.17
ROI
14.2%
CR
What we did
  • Google Health + compliant landing pages
  • Pre-cleared creative with legal review
  • Quiz funnel routing to consultation
Nutra
Nutra - Weight Management
$512Kx2.58 ROI+
Task
Supplement sales on tier-1 markets. Priority: a high approve rate. Same constraint a weight-loss clinic runs into: every claim is read by a reviewer first, and the economics only work once the patient comes back.
Budget: $512K · Timeline: 9 mo
Result
31,890 sales
$16.1
CPS
x2.58
ROI
41.3%
Approve
What we did
  • Native + Meta with compliant claims
  • UGC-style creatives
  • A/B tests on offer and pricing
Want the same for your vertical?
Let's talk
Straight answers

The questions you're actually asking

What if it doesn't work? +
Then we're not doing our job. We work in short cycles and put real numbers in front of you - FTDs, CPA, ROAS - from the first weeks. If the trend isn't there, you'll know fast and you can walk. No 12-month lock-in to hide behind.
Do you actually work in gray-area verticals? +
Aesthetics is not gray in the policy sense - Meta and Google will run you. What bites is the asset that actually sells the procedure. Before-and-after imagery is restricted, and personal-attributes rules mean an ad cannot imply it knows anything about the reader's body, so the creative has to win on the surgeon, the licence, the written quote and the guarantee instead. Our published cases here are pharma and nutra, both won under the same rule - a reviewer reads the ad before a buyer does. Medical tourism adds a problem neither of them has: deposits, flights, and a patient who can go quiet the day after the quote lands. We would run cross-border consult-to-surgery conversion as a test and say so on the call.
Who actually runs my account? +
The people on this page. A strategist, a media buyer and a creative lead - and Pavel reviews it before kickoff. You won't get handed to a junior the day after you sign.
How fast can we start seeing things? +
First creatives are usually live within 72 hours of kickoff. We move fast on purpose - in these verticals, momentum and fresh angles are most of the game.
What's the minimum budget to start? +
It depends on the vertical and GEO, but as a rule of thumb: paid campaigns start making sense from $5k/mo in media spend. Below that, start with the free audit - we'll tell you honestly whether paid is your channel right now or your money is better spent elsewhere.
Who owns the ad accounts, creatives and data? +
Depends on the setup. In these verticals campaigns often run on our agency account structures - that's part of what keeps them durable. What never changes: full transparency. Every statistic, spend line and report is shared with you, and the creatives we build for you ship with you.
How do you report? +
A live dashboard you can open any day plus a weekly strategy call. You see spend, CPA and ROAS the same way we do - no monthly PDF theater.
Do you sign NDAs? +
Standard practice - most of our clients are under NDA, which is exactly why the cases on this page have no brand names. Your project stays as quiet as you need it to be.
Contact

Let's talk

We'll audit your vertical for free and show exactly where the money leaks. No strings attached.

Free vertical audit

We'll show where budget leaks and what to fix first.

Got it - audit on the way.
Pavel will reach out within 24h.