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Classic marketing
is dead.

Performance marketing for dating - apps, casual, niche, matchmaking and live. Meta and Google do run dating, and the creative rules are narrow enough that one image takes down an account that has been fine for a year. The harder problem sits underneath that: installs that never register, and a gender balance that decides whether the product works at all.

You are not buying users. You are buying one half of a market.

Meta & Google UA TikTok & Snapchat Apple Search Ads In-app & DSP Programmatic & Native
3.1x
avg ROI across verticals
$400M+
ad spend managed
8 yrs
in gray niches
Verticals

Everything for your niche - in one place

Numbers, angles and creative - tuned to how dating products actually convert. No fluff, no generics.

5 dating niches more coming
Diagnosis → Cure

Recognize yourself?

If even one line is about you - it's time to change the approach.

Installs are cheap, registrations are not One photo took the whole account down Casual creative rejected on every resubmit Bots got in before the real users did Men sign up, women do not, product stalls Launched a new city into an empty app Everybody churns after month one Paying tier-1 prices for tier-3 users Installs are cheap, registrations are not One photo took the whole account down Casual creative rejected on every resubmit Bots got in before the real users did Men sign up, women do not, product stalls Launched a new city into an empty app Everybody churns after month one Paying tier-1 prices for tier-3 users
Half the profiles are not people D7 retention nobody wants to look at Subscription renews once and never again Store rating dropped, CPI followed it The creative that works is the one that gets banned Registrations that never finish a profile Matchmaking leads that cannot afford it Live revenue carried by nine users Half the profiles are not people D7 retention nobody wants to look at Subscription renews once and never again Store rating dropped, CPI followed it The creative that works is the one that gets banned Registrations that never finish a profile Matchmaking leads that cannot afford it Live revenue carried by nine users
how we fix it ↓
01
Neuromarketing
12+ cognitive triggers
DopamineCortisol
We write to the subconscious - that's where the buying decision actually happens.
02
Performance
Scroll-stopping creatives
OxytocinMirror neurons
Creative you can't scroll past - tested against cognitive patterns, not gut feel.
03
Analytics
From click to LTV
Prefrontal cortex
We see exactly where every dollar of budget leaks - and plug it before it scales.
04
High-intent verticals
iGaming · Crypto · Nutra · Pharma · Forex
AdrenalineFOMO
Compliant creative angles, durable account structure and fast iteration built for high-scrutiny verticals.
$
⚡ Feel the difference

Template vs trigger

Pick your niche, then swipe or tap the card - see how the brain reads the same dating offer.

💤 Like everyone else

swipe right →
Stats

Why ordinary ads don't work

If you don't hook fast, the budget's already gone. That's why templates fail.

94%
of ads are ignored
Banner blindness - the brain blocks standard formats as white noise.
1.7 sec
to decide whether to scroll
That's all the time a creative gets to hook and hold attention.
+71%
conversion lift
Cognitive triggers vs template approaches in the same vertical.
3x
cheaper lead
Neuromarketing cuts CPL by hitting the subconscious first.
76%
of budgets burn out
On creatives that were never tested against cognitive patterns.
95%
of decisions are emotional
Purchases happen subconsciously; rationalization comes later.
Standard marketing → templates, waste Neuromarketing → triggers, system, results
How we work

What we actually do

One team owns the whole funnel - from the first cognitive-trigger creative to the last dashboard.

Paid Social
Meta, TikTok & more. Full campaign management - creative, targeting, optimization.
Search & Native
Google Search, native and push. Search-intent campaigns and retargeting that scales.
Creative Production
Cognitive-trigger ad copy, statics and short UGC-style video - built to stop the scroll.
Aa
Funnels & Tracking
Pre-landers, landing pages and click-to-LTV tracking. We see where every dollar leaks.
Daily Management
Active account monitoring and budget reallocation - not a set-and-forget.
Dedicated Team
Strategist + media buyer + creative assigned to your vertical. Real owners, not a ticket queue.
Cases

Dating targets, and the real cases behind them

Tap a case - we'll show the details. Figures are from live campaigns; brand names withheld under NDA. No dating campaign of ours is published yet, so the targets below are modelled from the two live cases that share its constraints - retention-first acquisition, where nothing pays back on the first action, and a cold-market launch bought at volume. Those two real cases are underneath, with their true verticals on them. Full portfolio across every vertical →

Modelled targets, not delivered results. The ranges below are projections. The real campaigns they are modelled on sit underneath, with their actual verticals and figures on them.
Dating: what we would target
Apps · TARGET
Installs that register, not installs that count
$40-90K/mox2.3-2.8 LTV/CAC+
Task
Stop paying for installs that never open twice, and move the buying target from install to completed registration.
Modelled on $40-90K/mo · first honest read at 45 days
Target — not a delivered result
$9-14 per completed registration
$3.20-5.40
CPI
38-46%
Install→reg
22-28%
D7 retention
What we would run
  • Buying optimised to registration rather than install from the first day
  • Creative split by gender so pool balance is a target instead of an outcome
  • ASO and store-page work, because a rating drop moves CPI more than any bid does
Casual · TARGET
The end review rejects, bought without losing the account
$25-60K/mox2.0-2.5 LTV/CAC+
Task
Scale the segment that gets rejected on sight, with creative that passes policy the first time and account structure that survives the one that does not.
Modelled on $25-60K/mo · first honest read at 45 days
Target — not a delivered result
$12-19 per completed registration
$12-19
Cost per reg
14-20%
Reg→paid
<60d
Payback
What we would run
  • A creative library pre-cleared against the policy line that actually rejects it
  • Account and domain structure that contains a ban instead of losing the month
  • Programmatic and native carrying the geos where paid social stays shut
Matchmaking · TARGET
High-ticket leads, not consultation tourists
$15-35K/mo$180-320 CPL+
Task
Book consultations with people who can actually pay the fee, and stop filling the calendar with browsers.
Modelled on $15-35K/mo · first honest read at 60 days
Target — not a delivered result
$180-320 per qualified consultation
$180-320
CPL
18-26%
Consult→client
1
Client to payback
What we would run
  • Search and programmatic on intent, with the fee range stated before the form
  • Qualification built into the booking flow instead of into the first call
  • Follow-up measured on signed clients, not on consultations held
The real campaigns these targets come from
iGaming
iGaming Slots - retention focus
$28Kx2.83 ROI+
Task
Maximize FTDs with a retention focus - so acquired players actually stay. Same constraint a dating app runs into: acquisition never pays back on the first action, so the entire result came out of retention past day seven and the second and third transaction.
Budget: $28K · Timeline: 3 mo
Result
1,003 FTD
$27.9
CPA
x2.83
ROI
33.7%
Ret D7
What we did
  • PWA for iOS / Android
  • Push reactivation flows
  • Bonus split-tests on first-deposit offer
iGaming
Online Casino - LatAm launch
$430Kx3.47 ROI+
Task
Launch a new casino brand into the LatAm market. Real volume needed, fast. Same constraint a dating product hits when it opens a new city: a cold market with nobody in it yet, where the first cohort has to be bought at volume before the product looks alive enough to keep the second.
Budget: $430K · Timeline: 10 mo
Result
16,824 FTD
$25.6
CPA
x3.47
ROI
38.2%
Ret D7
What we did
  • PWA app + localized creative per region
  • Bonus mechanics tuned to the market
  • Push reactivation for dormant players
Want the same for your vertical?
Let's talk
Straight answers

The questions you're actually asking

What if it doesn't work? +
Then we're not doing our job. We work in short cycles and put real numbers in front of you - FTDs, CPA, ROAS - from the first weeks. If the trend isn't there, you'll know fast and you can walk. No 12-month lock-in to hide behind.
Do you actually work in gray-area verticals? +
Dating is allowed on Meta and Google, which is exactly why people underestimate it. The creative rules are narrow, the casual end gets rejected on sight, and one image can take down an account that has run clean for a year. Underneath the policy problem there is an arithmetic problem: cheap installs that never register, registrations that never finish a profile, subscriptions that renew once, and a gender balance that decides whether any of the spend was worth making. Our published track record is in iGaming, where the same shape holds - acquisition only pays on the second and third action, and retention past day seven is what makes the media affordable. Two of those cases lead this page. On the call we will tell you which parts transfer and which we would treat as a test.
Who actually runs my account? +
The people on this page. A strategist, a media buyer and a creative lead - and Pavel reviews it before kickoff. You won't get handed to a junior the day after you sign.
How fast can we start seeing things? +
First creatives are usually live within 72 hours of kickoff. We move fast on purpose - in these verticals, momentum and fresh angles are most of the game.
What's the minimum budget to start? +
It depends on the vertical and GEO, but as a rule of thumb: paid campaigns start making sense from $5k/mo in media spend. Below that, start with the free audit - we'll tell you honestly whether paid is your channel right now or your money is better spent elsewhere.
Who owns the ad accounts, creatives and data? +
Depends on the setup. In these verticals campaigns often run on our agency account structures - that's part of what keeps them durable. What never changes: full transparency. Every statistic, spend line and report is shared with you, and the creatives we build for you ship with you.
How do you report? +
A live dashboard you can open any day plus a weekly strategy call. You see spend, CPA and ROAS the same way we do - no monthly PDF theater.
Do you sign NDAs? +
Standard practice - most of our clients are under NDA, which is exactly why the cases on this page have no brand names. Your project stays as quiet as you need it to be.
Contact

Let's talk

We'll audit your vertical for free and show exactly where the money leaks. No strings attached.

Free vertical audit

We'll show where budget leaks and what to fix first.

Got it - audit on the way.
Pavel will reach out within 24h.