What if it doesn't work? +
Then we're not doing our job. We work in short cycles and put real numbers in front of you - FTDs, CPA, ROAS - from the first weeks. If the trend isn't there, you'll know fast and you can walk. No 12-month lock-in to hide behind.
Do you actually work in regulated categories? +
Car rental is not a special ad category and we will not invent one to make this page sound harder than it is. Meta, Google, YouTube and TikTok will all run you, and none of your targeting is stripped. What actually breaks is arithmetic. Your inventory is perishable, so a Tuesday that did not sell cannot be sold on Wednesday, and your biggest competitor is the intermediary you are already paying. That fight is not hypothetical and it is not next year - 59% of online rental bookings already run through operators' own channels, while the aggregators carrying the rest keep 15-23% of the rate. The second failure is unit choice. Most accounts are bought on reservations, most businesses are judged on utilisation, and the margin actually lives in the cover and the extras taken at the desk. Those are three different numbers and optimising the first one quietly damages the other two. We buy on the collected rental with its ancillaries attached, we move budget by fleet position and day of week rather than by campaign, and we stop advertising a class the moment it sells out instead of paying for the click and switching the customer at the counter.
Who actually runs my account? +
The people on this page. A strategist, a media buyer and a creative lead - and Pavel reviews it before kickoff. You won't get handed to a junior the day after you sign.
How fast can we start seeing things? +
First creatives are usually live within 72 hours of kickoff. We move fast on purpose - in these verticals, momentum and fresh angles are most of the game.
What's the minimum budget to start? +
It depends on the vertical and GEO, but as a rule of thumb: paid campaigns start making sense from $5k/mo in media spend. Below that, start with the free audit - we'll tell you honestly whether paid is your channel right now or your money is better spent elsewhere.
Who owns the ad accounts, creatives and data? +
Depends on the setup. In these verticals campaigns often run on our agency account structures - that's part of what keeps them durable. What never changes: full transparency. Every statistic, spend line and report is shared with you, and the creatives we build for you ship with you.
How do you report? +
A live dashboard you can open any day plus a weekly strategy call. You see spend, CPA and ROAS the same way we do - no monthly PDF theater.
Do you sign NDAs? +
Standard practice - most of our clients are under NDA, which is exactly why the cases on this page have no brand names. Your project stays as quiet as you need it to be.