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Classic marketing
is dead.

Performance marketing for recruitment & staffing - agencies, RPO, executive search, blue-collar volume and freelance marketplaces. Every hiring ad sits in Meta's Employment Special Ad Category, which takes the segments off before you start. You fund two markets, client and candidate, from one budget. Both answer to cognitive triggers, not a bigger job-board invoice.

Every job ad you run markets your client, not you.

Audit my project → See the cases
Meta Ads Google Ads YouTube & Demand Gen TikTok Ads Programmatic & job feeds
3.1x
avg ROI across verticals
$400M+
ad spend managed
300+
specialists on call
Verticals

Everything for your niche - in one place

Numbers, angles and creative - tuned to how placements actually get won. No fluff, no generics.

5 recruitment niches more coming
🤝
Agencies
Contingency and perm desks. Meta files your hiring ads under the Employment Special Ad Category, so the audiences you used last year are gone.
See the case →
🏢
RPO
Multi-year talent contracts. One signature is worth a year of placements, and the buying committee is four people deep.
See the case →
🎯
Executive search
Retained mandates worth tens of thousands each. The audience is a few thousand people and none of them fill in a lead form.
See the case →
🦺
Blue-collar volume
Warehouse, drivers, care and hospitality. The roles are commute-bound and the category's minimum radius is wider than the commute.
See the case →
💻
Freelance marketplaces
Two-sided liquidity. Supply is cheap to buy and worthless without demand, and gig listings are read as employment too.
See the case →
Verticals we run
Automotive B2B SaaS Car rental Debt relief Dental E-commerce EdTech Education Franchise Healthcare B2B High-ticket Home services Legal Live events Logistics Luxury e-commerce Manufacturing Private aviation Professional services Real estate Recruitment SaaS Senior care Solar Travel
Diagnosis → Cure

Recognize yourself?

If even one line is about you - it's time to change the approach.

Employment category, and the audiences vanished Job ads build the client's brand, not ours Cost per applicant is fine, fills are not Minimum radius is wider than the commute Job board spend with no line to a fill Applicants the client rejects on sight Same candidate in from three sources Spend goes to candidates, fees come from clients Employment category, and the audiences vanished Job ads build the client's brand, not ours Cost per applicant is fine, fills are not Minimum radius is wider than the commute Job board spend with no line to a fill Applicants the client rejects on sight Same candidate in from three sources Spend goes to candidates, fees come from clients
Lead form full of candidates, not clients Interviews booked, half never show up Placed, then refunded inside the guarantee Ad rejected for wording HR signed off on Forty thousand records, nobody to call Client built an in-house talent team Peak season came and went unbooked Cheapest applicants, longest time to fill Lead form full of candidates, not clients Interviews booked, half never show up Placed, then refunded inside the guarantee Ad rejected for wording HR signed off on Forty thousand records, nobody to call Client built an in-house talent team Peak season came and went unbooked Cheapest applicants, longest time to fill
how we fix it ↓
01
Neuromarketing
12+ cognitive triggers
DopamineCortisol
We write to the subconscious - that's where the buying decision actually happens.
02
Performance
Scroll-stopping creatives
OxytocinMirror neurons
Creative you can't scroll past - tested against cognitive patterns, not gut feel.
03
Analytics
From click to LTV
Prefrontal cortex
We see exactly where every dollar of budget leaks - and plug it before it scales.
04
High-intent verticals
iGaming · Crypto · Nutra · Pharma · Forex
AdrenalineFOMO
Compliant creative angles, durable account structure and fast iteration built for high-scrutiny verticals.
$
⚡ Feel the difference

Template vs trigger

Pick your niche, then swipe or tap the card - see how the brain reads the same recruitment offer.

💤 Like everyone else

swipe right →
Stats

Why ordinary ads don't work

If you don't hook fast, the budget's already gone. That's why templates fail.

94%
of ads are ignored
Banner blindness - the brain blocks standard formats as white noise.
1.7 sec
to decide whether to scroll
That's all the time a creative gets to hook and hold attention.
+71%
conversion lift
Cognitive triggers vs template approaches in the same vertical.
3x
cheaper lead
Neuromarketing cuts CPL by hitting the subconscious first.
76%
of budgets burn out
On creatives that were never tested against cognitive patterns.
95%
of decisions are emotional
Purchases happen subconsciously; rationalization comes later.
Standard marketing → templates, waste Neuromarketing → triggers, system, results
How we work

What we actually do

One team owns the whole funnel - from the first cognitive-trigger creative to the last dashboard.

Paid Social
Meta, TikTok & more. Full campaign management - creative, targeting, optimization.
Search & Native
Google Search, native and push. Search-intent campaigns and retargeting that scales.
Creative Production
Cognitive-trigger ad copy, statics and short UGC-style video - built to stop the scroll.
Aa
Funnels & Tracking
Pre-landers, landing pages and click-to-LTV tracking. We see where every dollar leaks.
Daily Management
Active account monitoring and budget reallocation - not a set-and-forget.
Dedicated Team
Strategist + media buyer + creative assigned to your vertical. Real owners, not a ticket queue.
Cases

Real results

Tap a case - we'll show the details. Figures are from live campaigns; brand names withheld under NDA.

Agencies
Client conversations, not candidate volume
$25.2K/mo$434 per qualified client call+
Task
Buy conversations with companies that have roles open now, and stop funding the candidate side out of the same budget.
Client spend: $25.2K/mo · 60 days
Result
$434 per qualified client call
$94.5
CPL
21.8%
Lead→qualified
$434
Per client call
What we did
  • Client demand and candidate supply split into separate accounts with separate budgets
  • Creative doing the qualifying that Employment-category targeting no longer can
  • Placement outcome pushed back from your CRM so it optimises on fees, not form fills
Blue-collar volume
Starts, not applications
$34.7K/mo$99.2 per worker who starts+
Task
Fill the rota against a minimum radius wider than the commute, and stop paying for applications that never reach a first shift.
Client spend: $34.7K/mo · 45 days
Result
$99.2 per worker who starts
$17.7
Cost / applicant
17.8%
Applicant→start
$99.2
Per start
What we did
  • Radius and shift pattern carried by the creative, since the targeting can no longer hold them
  • Pay rate and site on the ad itself, so the unqualified click never happens
  • Confirmed starts sent back as the conversion event, never the application
RPO
Pipeline into a nine-month sale
$41.5K/mo$1.8K per qualified opportunity+
Task
Get in front of a talent buying committee that is not searching yet, and prove it moved long before the contract closes.
Client spend: $41.5K/mo · 90 days
Result
$1.8K per qualified opportunity
$260
Cost / lead
14.2%
Lead→opportunity
$1.8K
Per opportunity
What we did
  • Demand captured on the problem - cost per hire, time to fill - never on the acronym
  • Named-account reporting, because the buyer is a committee and not a person
  • Opportunity stage pulled from your CRM into bidding, because the sale outlives the click
Crypto
Investment Platform
$435Kx3.14 ROI+
Task
Bring investors with a $1,000 minimum deposit. Quality over quantity. Same mechanic a staffing firm runs on: the first conversion is free and worth nothing, and only the second gate pays - a funded account there, a candidate the client actually hires here. Different market, identical maths.
Budget: $435K · Timeline: 10 mo
Result
24,870 qualified leads
$17.5
CPL
x3.14
ROI
11.8%
CR
What we did
  • Multichannel: Meta + Google
  • Dedicated landing per segment
  • CRM integration for lead scoring
Forex
Forex Broker
$178.6Kx2.91 ROI+
Task
Bring traders to a broker platform. Minimum deposit $500. Same mechanic a recruiter runs on: restricted targeting per geo and a funnel that fills with people who will never qualify, so the creative has to do the filtering the segments used to do.
Budget: $178.6K · Timeline: 8 mo
Result
3,684 FTD
$48.5
CPA
x2.91
ROI
8.7%
CR
What we did
  • Google + Native Ads
  • Educational webinar funnels
  • Push-based retargeting
Want the same for your vertical?
Let's talk →
Straight answers

The questions you're actually asking

What if it doesn't work? +
Then we're not doing our job. We work in short cycles and put real numbers in front of you - FTDs, CPA, ROAS - from the first weeks. If the trend isn't there, you'll know fast and you can walk. No 12-month lock-in to hide behind.
Do you actually work in regulated categories? +
Recruitment is a declared category, so the honest answer starts with what you lose. Hiring campaigns sit in Meta's Employment Special Ad Category: you declare them, and age, gender, detailed interest targeting and lookalikes all come off the table, with a minimum location radius and no ZIP-code or exclusion targeting. Google treats employment the same way and blocks targeting on age, gender, parental status, marital status and postcode. None of that is something to route around - broad reach with creative that does the qualifying is how these accounts work now. The bigger mistake is upstream of the platform. Most firms point one budget at two markets, so the client ads read like job ads and the job ads read like brochures. We build them as two accounts with two numbers.
Who actually runs my account? +
The people on this page. A strategist, a media buyer and a creative lead - and Pavel reviews it before kickoff. You won't get handed to a junior the day after you sign.
How fast can we start seeing things? +
First creatives are usually live within 72 hours of kickoff. We move fast on purpose - in these verticals, momentum and fresh angles are most of the game.
What's the minimum budget to start? +
It depends on the vertical and GEO, but as a rule of thumb: paid campaigns start making sense from $5k/mo in media spend. Below that, start with the free audit - we'll tell you honestly whether paid is your channel right now or your money is better spent elsewhere.
Who owns the ad accounts, creatives and data? +
Depends on the setup. In these verticals campaigns often run on our agency account structures - that's part of what keeps them durable. What never changes: full transparency. Every statistic, spend line and report is shared with you, and the creatives we build for you ship with you.
How do you report? +
A live dashboard you can open any day plus a weekly strategy call. You see spend, CPA and ROAS the same way we do - no monthly PDF theater.
Do you sign NDAs? +
Standard practice - most of our clients are under NDA, which is exactly why the cases on this page have no brand names. Your project stays as quiet as you need it to be.
Contact

Let's talk

We'll audit your vertical for free and show exactly where the money leaks. No strings attached.

Free vertical audit

We'll show where budget leaks and what to fix first.

If a call slot does not suit you or email bounces, this is how we reach you. The same number reaches you on WhatsApp.
✓
Got it - audit on the way.
Pavel will reach out within 24h.