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Classic marketing
is dead.

Performance marketing for law firms - personal injury, mass tort, immigration, family and criminal defence. Nobody in advertising pays more per click than you do, and most of those clicks belong to people with no case. So the ad has to do the qualifying, and attention is the only thing you are bidding on.

Whoever answers first signs the case. It is not always the better firm.

Google Search & LSA Meta & Instagram YouTube Ads Programmatic & geo-fencing Retargeting & RLSA
3.1x
avg ROI across verticals
$400M+
ad spend managed
300+
marketing specialists
Verticals

Everything for your niche - in one place

Numbers, angles and creative - tuned to how a case actually gets signed. No fluff, no generics.

5 legal niches more coming
Diagnosis → Cure

Recognize yourself?

If even one line is about you - it's time to change the approach.

Two hundred a click, still no case Nine callers in ten have no case Competitors bidding on our own firm name Called back in an hour, already signed Same claimant sold to five firms Ad disapproved, the bar had approved it Cost per lead is great, retainers are flat Intake closes at five, arrests do not Two hundred a click, still no case Nine callers in ten have no case Competitors bidding on our own firm name Called back in an hour, already signed Same claimant sold to five firms Ad disapproved, the bar had approved it Cost per lead is great, retainers are flat Intake closes at five, arrests do not
The rules change at the state line Referral fee eats the case we paid for Mass tort creative stuck in pre-authorisation Eighteen months before we know it worked Paying for clicks outside our jurisdiction Form at 2am, first call at 10am Nobody logged which ad signed the retainer Vendor counts leads, we count retainers The rules change at the state line Referral fee eats the case we paid for Mass tort creative stuck in pre-authorisation Eighteen months before we know it worked Paying for clicks outside our jurisdiction Form at 2am, first call at 10am Nobody logged which ad signed the retainer Vendor counts leads, we count retainers
how we fix it ↓
01
Neuromarketing
12+ cognitive triggers
DopamineCortisol
We write to the subconscious - that's where the buying decision actually happens.
02
Performance
Scroll-stopping creatives
OxytocinMirror neurons
Creative you can't scroll past - tested against cognitive patterns, not gut feel.
03
Analytics
From click to LTV
Prefrontal cortex
We see exactly where every dollar of budget leaks - and plug it before it scales.
04
High-intent verticals
iGaming · Crypto · Nutra · Pharma · Forex
AdrenalineFOMO
Compliant creative angles, durable account structure and fast iteration built for high-scrutiny verticals.
$
⚡ Feel the difference

Template vs trigger

Pick your niche, then swipe or tap the card - see how the brain reads the same legal offer.

💤 Like everyone else

swipe right →
Stats

Why ordinary ads don't work

If you don't hook fast, the budget's already gone. That's why templates fail.

94%
of ads are ignored
Banner blindness - the brain blocks standard formats as white noise.
1.7 sec
to decide whether to scroll
That's all the time a creative gets to hook and hold attention.
+71%
conversion lift
Cognitive triggers vs template approaches in the same vertical.
3x
cheaper lead
Neuromarketing cuts CPL by hitting the subconscious first.
76%
of budgets burn out
On creatives that were never tested against cognitive patterns.
95%
of decisions are emotional
Purchases happen subconsciously; rationalization comes later.
Standard marketing → templates, waste Neuromarketing → triggers, system, results
How we work

What we actually do

One team owns the whole funnel - from the first cognitive-trigger creative to the last dashboard.

Paid Social
Meta, TikTok & more. Full campaign management - creative, targeting, optimization.
Search & Native
Google Search, native and push. Search-intent campaigns and retargeting that scales.
Creative Production
Cognitive-trigger ad copy, statics and short UGC-style video - built to stop the scroll.
Aa
Funnels & Tracking
Pre-landers, landing pages and click-to-LTV tracking. We see where every dollar leaks.
Daily Management
Active account monitoring and budget reallocation - not a set-and-forget.
Dedicated Team
Strategist + media buyer + creative assigned to your vertical. Real owners, not a ticket queue.
Cases

Real results

Tap a case - we'll show the details. Figures are from live campaigns; brand names withheld under NDA.

Personal injury
Signed cases, not case evaluations
$47.5K/mo$2K per signed case+
Task
Buy the small number of callers with a case worth taking, in a market where one click costs more than most industries pay for a lead.
Client spend: $47.5K/mo · 90 days
Result
$2K per signed case
$473
Cost / qualified call
23.9%
Qualified→signed
$2K
Per signed case
What we did
  • Bidding split by case type and jurisdiction, so a slip-and-fall click never costs what a trucking click costs
  • Speed to contact treated as a media metric, because a call answered in minutes and one answered in hours are different products
  • Signed retainers pushed back from the case management system as the conversion, never the free case evaluation
Mass tort
Claimants who meet the criteria, exclusively yours
$74.4K/mo$1.2K per criteria-qualified claimant+
Task
Buy claimants who actually meet the current filing criteria and who have not already been sold to four other firms, under creative a reviewer clears first.
Client spend: $74.4K/mo · 120 days
Result
$1.2K per criteria-qualified claimant
$158
Cost / raw enquiry
13.5%
Enquiry→criteria met
$1.2K
Per qualified claimant
What we did
  • Creative written against the claim rules before the hook, because a disapproval mid-flight costs more than the test did
  • Criteria screening built into the funnel rather than into your intake team's afternoon
  • First-party capture only, so nothing you paid for is resold to the firm across the street
Family
Consults that turn into matters
$12.9K/mo$344 per retained matter+
Task
Turn a private, badly timed phone call into a booked consultation, without paying for the people who only wanted to know what a divorce costs.
Client spend: $12.9K/mo · 60 days
Result
$344 per retained matter
$104
Cost / booked consult
30.3%
Consult→retained
$344
Per retained matter
What we did
  • A booking flow that finishes on a phone in ninety seconds and leaves nothing in a shared browser
  • The fixed first-stage fee published in the ad, so the price-checkers select themselves out before the click
  • Retained matters read back from the practice system, so bidding stops optimising towards free advice
Crypto
Investment Platform
$435Kx3.14 ROI+
Task
Bring investors with a $1,000 minimum deposit. Quality over quantity. Same constraint a firm buys against: the enquiry is free to give and worth nothing to have, and the entire budget is justified by the handful that reach the second gate - a funded account there, a signed retainer here. It is also why the click can cost what it costs.
Budget: $435K · Timeline: 10 mo
Result
24,870 qualified leads
$17.5
CPL
x3.14
ROI
11.8%
CR
What we did
  • Multichannel: Meta + Google
  • Dedicated landing per segment
  • CRM integration for lead scoring
Pharma
Pharma - Compliant Acquisition
$62Kx4.17 ROI+
Task
Drive qualified consultations for a licensed online pharmacy brand - within platform health-ad policy. Same constraint mass tort advertising runs into: the copy is read by a reviewer long before any claimant sees it, so the offer has to be built out of process and proof rather than out of the outcome everybody instinctively wants to promise.
Budget: $62K · Timeline: 5 mo
Result
9,640 consultations
$6.4
CPL
x4.17
ROI
14.2%
CR
What we did
  • Google Health + compliant landing pages
  • Pre-cleared creative with legal review
  • Quiz funnel routing to consultation
Want the same for your vertical?
Let's talk
Straight answers

The questions you're actually asking

What if it doesn't work? +
Then we're not doing our job. We work in short cycles and put real numbers in front of you - FTDs, CPA, ROAS - from the first weeks. If the trend isn't there, you'll know fast and you can walk. No 12-month lock-in to hide behind.
Do you actually work in regulated categories? +
Legal is not one of Meta's Special Ad Categories, so nothing is stripped out of your targeting. The restrictions sit elsewhere and they are real. Bar advertising rules are written jurisdiction by jurisdiction, so the same landing page can be fine in one state and a problem across the border, and the wording that causes it is almost always a results claim nobody thought twice about. The platforms police the same language from the other side: an ad may not imply it knows the reader's medical condition or legal situation, which is exactly what mass tort creative instinctively does, and some campaign types in that practice area will not run at all without written pre-authorisation. Then there is the arithmetic, which is the part nobody warns you about. These are the most expensive clicks bought anywhere in Google Ads and the firm pays for every one of them, case or no case.
Who actually runs my account? +
The people on this page. A strategist, a media buyer and a creative lead - and Pavel reviews it before kickoff. You won't get handed to a junior the day after you sign.
How fast can we start seeing things? +
First creatives are usually live within 72 hours of kickoff. We move fast on purpose - in these verticals, momentum and fresh angles are most of the game.
What's the minimum budget to start? +
It depends on the vertical and GEO, but as a rule of thumb: paid campaigns start making sense from $5k/mo in media spend. Below that, start with the free audit - we'll tell you honestly whether paid is your channel right now or your money is better spent elsewhere.
Who owns the ad accounts, creatives and data? +
Depends on the setup. In these verticals campaigns often run on our agency account structures - that's part of what keeps them durable. What never changes: full transparency. Every statistic, spend line and report is shared with you, and the creatives we build for you ship with you.
How do you report? +
A live dashboard you can open any day plus a weekly strategy call. You see spend, CPA and ROAS the same way we do - no monthly PDF theater.
Do you sign NDAs? +
Standard practice - most of our clients are under NDA, which is exactly why the cases on this page have no brand names. Your project stays as quiet as you need it to be.
Contact

Let's talk

We'll audit your vertical for free and show exactly where the money leaks. No strings attached.

Free vertical audit

We'll show where budget leaks and what to fix first.

If a call slot does not suit you or email bounces, this is how we reach you. The same number reaches you on WhatsApp.
Got it - audit on the way.
Pavel will reach out within 24h.