Performance Marketing for Law Firms & Attorneys

Two hundred a click, still no case Nine callers in ten have no case Competitors bidding on our own firm name Called back in an hour, already signed Same claimant sold to five firms Ad disapproved, the bar had approved it Cost per lead is great, retainers are flat Intake closes at five, arrests do not Two hundred a click, still no case Nine callers in ten have no case Competitors bidding on our own firm name Called back in an hour, already signed Same claimant sold to five firms Ad disapproved, the bar had approved it Cost per lead is great, retainers are flat Intake closes at five, arrests do not

The rules change at the state line Referral fee eats the case we paid for Mass tort creative stuck in pre-authorisation Eighteen months before we know it worked Paying for clicks outside our jurisdiction Form at 2am, first call at 10am Nobody logged which ad signed the retainer Vendor counts leads, we count retainers The rules change at the state line Referral fee eats the case we paid for Mass tort creative stuck in pre-authorisation Eighteen months before we know it worked Paying for clicks outside our jurisdiction Form at 2am, first call at 10am Nobody logged which ad signed the retainer Vendor counts leads, we count retainers

how we fix it ↓

01

Neuromarketing

12+ cognitive triggers

DopamineCortisol

We write to the subconscious - that's where the buying decision actually happens.

02

Performance

Scroll-stopping creatives

OxytocinMirror neurons

Creative you can't scroll past - tested against cognitive patterns, not gut feel.

03

Analytics

From click to LTV

Prefrontal cortex

We see exactly where every dollar of budget leaks - and plug it before it scales.

04

High-intent verticals

iGaming · Crypto · Nutra · Pharma · Forex

AdrenalineFOMO

Compliant creative angles, durable account structure and fast iteration built for high-scrutiny verticals.

⚡ Feel the difference

Template vs trigger

Pick your niche, then swipe or tap the card - see how the brain reads the same legal offer.

🧠 With triggers

Start →

💤 Like everyone else

swipe right →

Stats

Why ordinary ads don't work

If you don't hook fast, the budget's already gone. That's why templates fail.

94%

of ads are ignored

Banner blindness - the brain blocks standard formats as white noise.

1.7 sec

to decide whether to scroll

That's all the time a creative gets to hook and hold attention.

+71%

conversion lift

Cognitive triggers vs template approaches in the same vertical.

3x

cheaper lead

Neuromarketing cuts CPL by hitting the subconscious first.

76%

of budgets burn out

On creatives that were never tested against cognitive patterns.

95%

of decisions are emotional

Purchases happen subconsciously; rationalization comes later.

Standard marketing → templates, waste Neuromarketing → triggers, system, results

How we work

What we actually do

One team owns the whole funnel - from the first cognitive-trigger creative to the last dashboard.

Paid Social

Meta, TikTok & more. Full campaign management - creative, targeting, optimization.

Search & Native

Google Search, native and push. Search-intent campaigns and retargeting that scales.

Creative Production

Cognitive-trigger ad copy, statics and short UGC-style video - built to stop the scroll.

Funnels & Tracking

Pre-landers, landing pages and click-to-LTV tracking. We see where every dollar leaks.

Daily Management

Active account monitoring and budget reallocation - not a set-and-forget.

Dedicated Team

Strategist + media buyer + creative assigned to your vertical. Real owners, not a ticket queue.

Cases

Legal targets, and the real cases behind them

Tap a case - we'll show the details. Figures are from live campaigns; brand names withheld under NDA. No law firm campaign of ours is published yet, so the targets below are modelled from two live cases that share the mechanic rather than the market - Pharma, where creative had to clear a reviewer before a buyer ever saw it, and Investment Platform, where the cheap first conversion was worth nothing and only the second gate paid. The units are deliberately not ROAS. A firm is bounded by the hours its attorneys have and the jurisdictions it is admitted in, so the numbers here are cost per qualified call and cost per signed case. Those two real cases are underneath, with their true verticals on them. Full portfolio across every vertical →

Modelled targets, not delivered results. The ranges below are projections. The real campaigns they are modelled on sit underneath, with their actual verticals and figures on them.

Legal: what we would target

Personal injury · TARGET

Signed cases, not case evaluations

$25-75K/mo$1,300-3,100 per signed case+

Task

Buy the small number of callers with a case worth taking, in a market where one click costs more than most industries pay for a lead.

Modelled on $25-75K/mo · first honest read at 90 days

Target — not a delivered result

$1,300-3,100 per signed case

$320-620

Cost / qualified call

20-26%

Qualified→signed

$1,300-3,100

Per signed case

What we would run

Bidding split by case type and jurisdiction, so a slip-and-fall click never costs what a trucking click costs
Speed to contact treated as a media metric, because a call answered in minutes and one answered in hours are different products
Signed retainers pushed back from the case management system as the conversion, never the free case evaluation

Mass tort · TARGET

Claimants who meet the criteria, exclusively yours

$40-120K/mo$650-1,600 per qualified claimant+

Task

Buy claimants who actually meet the current filing criteria and who have not already been sold to four other firms, under creative a reviewer clears first.

Modelled on $40-120K/mo · first honest read at 120 days

Target — not a delivered result

$650-1,600 per criteria-qualified claimant

$100-190

Cost / raw enquiry

12-16%

Enquiry→criteria met

$650-1,600

Per qualified claimant

What we would run

Creative written against the claim rules before the hook, because a disapproval mid-flight costs more than the test did
Criteria screening built into the funnel rather than into your intake team's afternoon
First-party capture only, so nothing you paid for is resold to the firm across the street

Family · TARGET

Consults that turn into matters

$8-20K/mo$260-520 per retained matter+

Task

Turn a private, badly timed phone call into a booked consultation, without paying for the people who only wanted to know what a divorce costs.

Modelled on $8-20K/mo · first honest read at 60 days

Target — not a delivered result

$260-520 per retained matter

$90-135

Cost / booked consult

26-34%

Consult→retained

$260-520

Per retained matter

What we would run

A booking flow that finishes on a phone in ninety seconds and leaves nothing in a shared browser
The fixed first-stage fee published in the ad, so the price-checkers select themselves out before the click
Retained matters read back from the practice system, so bidding stops optimising towards free advice

The real campaigns these targets come from

Crypto

Investment Platform

$435Kx3.14 ROI+

Task

Bring investors with a $1,000 minimum deposit. Quality over quantity. Same constraint a firm buys against: the enquiry is free to give and worth nothing to have, and the entire budget is justified by the handful that reach the second gate - a funded account there, a signed retainer here. It is also why the click can cost what it costs.

Budget: $435K · Timeline: 10 mo

Result

24,870 qualified leads

$17.5

CPL

x3.14

ROI

11.8%

CR

What we did

Multichannel: Meta + Google
Dedicated landing per segment
CRM integration for lead scoring

Pharma

Pharma - Compliant Acquisition

$62Kx4.17 ROI+

Task

Drive qualified consultations for a licensed online pharmacy brand - within platform health-ad policy. Same constraint mass tort advertising runs into: the copy is read by a reviewer long before any claimant sees it, so the offer has to be built out of process and proof rather than out of the outcome everybody instinctively wants to promise.

Budget: $62K · Timeline: 5 mo

Result

9,640 consultations

$6.4

CPL

x4.17

ROI

14.2%

CR

What we did

Google Health + compliant landing pages
Pre-cleared creative with legal review
Quiz funnel routing to consultation

Want the same for your vertical?

Let's talk →

Straight answers

The questions you're actually asking

What if it doesn't work? +

Then we're not doing our job. We work in short cycles and put real numbers in front of you - FTDs, CPA, ROAS - from the first weeks. If the trend isn't there, you'll know fast and you can walk. No 12-month lock-in to hide behind.

Do you actually work in regulated categories? +

Legal is not one of Meta's Special Ad Categories, so nothing is stripped out of your targeting. The restrictions sit elsewhere and they are real. Bar advertising rules are written jurisdiction by jurisdiction, so the same landing page can be fine in one state and a problem across the border, and the wording that causes it is almost always a results claim nobody thought twice about. The platforms police the same language from the other side: an ad may not imply it knows the reader's medical condition or legal situation, which is exactly what mass tort creative instinctively does, and some campaign types in that practice area will not run at all without written pre-authorisation. Then there is the arithmetic, which is the part nobody warns you about. These are the most expensive clicks bought anywhere in Google Ads and the firm pays for every one of them, case or no case. Our published work is in verticals under the same two pressures - Pharma, where a reviewer reads every line before a buyer does, and Investment Platform, where a cheap lead is worth nothing and only the funded outcome counts. Neither is a law firm and we will not pretend otherwise. Legal we would run as a test, with your case management system wired back into bidding and signed retainers rather than form fills as the conversion from week one.

Who actually runs my account? +

The people on this page. A strategist, a media buyer and a creative lead - and Pavel reviews it before kickoff. You won't get handed to a junior the day after you sign.

How fast can we start seeing things? +

First creatives are usually live within 72 hours of kickoff. We move fast on purpose - in these verticals, momentum and fresh angles are most of the game.

What's the minimum budget to start? +

It depends on the vertical and GEO, but as a rule of thumb: paid campaigns start making sense from $5k/mo in media spend. Below that, start with the free audit - we'll tell you honestly whether paid is your channel right now or your money is better spent elsewhere.

Who owns the ad accounts, creatives and data? +

Depends on the setup. In these verticals campaigns often run on our agency account structures - that's part of what keeps them durable. What never changes: full transparency. Every statistic, spend line and report is shared with you, and the creatives we build for you ship with you.

How do you report? +

A live dashboard you can open any day plus a weekly strategy call. You see spend, CPA and ROAS the same way we do - no monthly PDF theater.

Do you sign NDAs? +

Standard practice - most of our clients are under NDA, which is exactly why the cases on this page have no brand names. Your project stays as quiet as you need it to be.

Contact

Let's talk

We'll audit your vertical for free and show exactly where the money leaks. No strings attached.

Free vertical audit

We'll show where budget leaks and what to fix first.