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Classic marketing
is dead.

Performance marketing for B2B SaaS - vertical SaaS, DevTools, fintech SaaS, HR tech and cybersecurity. Nothing here is restricted and no platform is going to stop you, which is the actual problem: every competitor can buy the same click for the same money. The budget is lost further down, where one ad reaches one person on a committee of six and the cycle takes ninety days to tell you whether anything worked.

Your cheapest month of leads is usually your worst quarter of pipeline.

LinkedIn Ads Google Search & Demand Gen Meta Ads YouTube & programmatic ABM Review sites & intent data
3.1x
avg ROI across verticals
$400M+
ad spend managed
300+
specialists on call
Verticals

Everything for your niche - in one place

Numbers, angles and creative - tuned to how a committee actually signs. No fluff, no generics.

5 B2B SaaS niches more coming
Diagnosis → Cure

Recognize yourself?

If even one line is about you - it's time to change the approach.

Cost per MQL is down, pipeline is flat MQLs land in the CRM, nobody calls them One ad reaches one of six deciders Demos booked, half never show up Free trials pile up, activation does not Competitor outbidding us on our own name Ninety-day cycle, every test inconclusive Board wants CAC payback every month Cost per MQL is down, pipeline is flat MQLs land in the CRM, nobody calls them One ad reaches one of six deciders Demos booked, half never show up Free trials pile up, activation does not Competitor outbidding us on our own name Ninety-day cycle, every test inconclusive Board wants CAC payback every month
Attribution breaks halfway through the cycle Review site wants paying for the category slot Good quarter, then pipeline falls off a cliff Engineers block ads and resent the sequence Leads from companies too small to service Sales says these are not real buyers Churn eats the accounts we paid to win Last agency optimised to form fills Attribution breaks halfway through the cycle Review site wants paying for the category slot Good quarter, then pipeline falls off a cliff Engineers block ads and resent the sequence Leads from companies too small to service Sales says these are not real buyers Churn eats the accounts we paid to win Last agency optimised to form fills
how we fix it ↓
01
Neuromarketing
12+ cognitive triggers
DopamineCortisol
We write to the subconscious - that's where the buying decision actually happens.
02
Performance
Scroll-stopping creatives
OxytocinMirror neurons
Creative you can't scroll past - tested against cognitive patterns, not gut feel.
03
Analytics
From click to LTV
Prefrontal cortex
We see exactly where every dollar of budget leaks - and plug it before it scales.
04
High-intent verticals
iGaming · Crypto · Nutra · Pharma · Forex
AdrenalineFOMO
Compliant creative angles, durable account structure and fast iteration built for high-scrutiny verticals.
$
⚡ Feel the difference

Template vs trigger

Pick your niche, then swipe or tap the card - see how the brain reads the same software offer.

💤 Like everyone else

swipe right →
Stats

Why ordinary ads don't work

If you don't hook fast, the budget's already gone. That's why templates fail.

94%
of ads are ignored
Banner blindness - the brain blocks standard formats as white noise.
1.7 sec
to decide whether to scroll
That's all the time a creative gets to hook and hold attention.
+71%
conversion lift
Cognitive triggers vs template approaches in the same vertical.
3x
cheaper lead
Neuromarketing cuts CPL by hitting the subconscious first.
76%
of budgets burn out
On creatives that were never tested against cognitive patterns.
95%
of decisions are emotional
Purchases happen subconsciously; rationalization comes later.
Standard marketing → templates, waste Neuromarketing → triggers, system, results
How we work

What we actually do

One team owns the whole funnel - from the first cognitive-trigger creative to the last dashboard.

Paid Social
Meta, TikTok & more. Full campaign management - creative, targeting, optimization.
Search & Native
Google Search, native and push. Search-intent campaigns and retargeting that scales.
Creative Production
Cognitive-trigger ad copy, statics and short UGC-style video - built to stop the scroll.
Aa
Funnels & Tracking
Pre-landers, landing pages and click-to-LTV tracking. We see where every dollar leaks.
Daily Management
Active account monitoring and budget reallocation - not a set-and-forget.
Dedicated Team
Strategist + media buyer + creative assigned to your vertical. Real owners, not a ticket queue.
Cases

B2B SaaS targets, and the real cases behind them

Tap a case - we'll show the details. Figures are from live campaigns; brand names withheld under NDA. No B2B SaaS campaign of ours is published yet, so the targets below are modelled from two live cases that share the mechanic rather than the market - Investment Platform, where the cheap first conversion was worth nothing and only the second gate paid, and Crypto Trading Bot, a paid subscription tool bought on a trial that had to prove itself first. The units are deliberately not ROAS. A committee sale with a ninety-day cycle is measured in accepted opportunities and in months to payback. Those two real cases are underneath, with their true verticals on them. Full portfolio across every vertical →

Modelled targets, not delivered results. The ranges below are projections. The real campaigns they are modelled on sit underneath, with their actual verticals and figures on them.
B2B SaaS: what we would target
Vertical SaaS · TARGET
Opportunities sales accepts, not MQLs
$20-45K/mo$780-1,750 per accepted opportunity+
Task
Buy conversations with operators in one trade who will not take a vendor's word for anything, and stop reporting a form-fill number sales has already stopped reading.
Modelled on $20-45K/mo · first honest read at 90 days
Target — not a delivered result
$780-1,750 per sales-accepted opportunity
$150-260
Cost / MQL
15-20%
MQL→SQL
$780-1,750
Per accepted opp
What we would run
  • Cost per sales-accepted opportunity as the reported number, with cost per MQL kept as a diagnostic and nothing more
  • Proof from inside the trade in the creative, because a case study from another sector qualifies nobody
  • Opportunity stage read back from your CRM into bidding, so the platform optimises on what sales accepts
DevTools · TARGET
Teams in production, not signups
$15-35K/mo$115-275 per activated team+
Task
Reach engineers who block ads and distrust the whole category, and count the teams running it against a real repository rather than the ones who created an account.
Modelled on $15-35K/mo · first honest read at 60 days
Target — not a delivered result
$115-275 per activated team
$30-55
Cost / signup
20-26%
Signup→activated
$115-275
Per activated team
What we would run
  • Budget placed where engineers already read rather than interrupting them where they do not
  • Activation in a real repository as the conversion event, never the free signup
  • Payback measured on paid seats and expansion, because bottom-up revenue arrives months after the click
Cybersecurity · TARGET
Evaluations inside named accounts
$30-80K/mo$2.6-6.4K per qualified opportunity+
Task
Get a list of named CISOs into evaluations that survive a technical review, and show the pipeline moved long before anything closes.
Modelled on $30-80K/mo · first honest read at 120 days
Target — not a delivered result
$2.6-6.4K per qualified opportunity
$520-900
Cost / qualified meeting
14-20%
Meeting→opportunity
$2.6-6.4K
Per opportunity
What we would run
  • Reporting by account rather than by lead, because six people from one company are one deal
  • Creative built on the control being evidenced rather than on the breach headline, which loses the technical reader in one line
  • Pipeline stage and win rate pulled from the CRM weekly, so a 120-day cycle is still readable in week six
The real campaigns these targets come from
Crypto
Investment Platform
$435Kx3.14 ROI+
Task
Bring investors with a $1,000 minimum deposit. Quality over quantity. Same arithmetic a SaaS marketer runs on: the first conversion is cheap, easy to give and worth nothing on its own, and the whole budget is justified by the few that reach the second gate - a funded account there, an opportunity sales accepts here.
Budget: $435K · Timeline: 10 mo
Result
24,870 qualified leads
$17.5
CPL
x3.14
ROI
11.8%
CR
What we did
  • Multichannel: Meta + Google
  • Dedicated landing per segment
  • CRM integration for lead scoring
Crypto
Crypto Trading Bot
$118Kx6.12 ROI+
Task
Build a live audience for a crypto bot. Tier-1 GEOs, quality subscribers only. The closest thing to a software purchase in our published work: a paid subscription where a trial had to earn the payment before anyone was charged, and the account was judged on how fast the acquisition cost came back. The market could not be less like a buying committee. The money behaves the same way.
Budget: $118K · Timeline: 6 mo
Result
23,470 subscribers
$1.18
CPL
x6.12
ROI
3.17%
CTR
What we did
  • Meta Ads on tier-1 GEOs
  • Creatives built around demo results
  • Automated funnel inside the bot
Want the same for your vertical?
Let's talk
Straight answers

The questions you're actually asking

What if it doesn't work? +
Then we're not doing our job. We work in short cycles and put real numbers in front of you - FTDs, CPA, ROAS - from the first weeks. If the trend isn't there, you'll know fast and you can walk. No 12-month lock-in to hide behind.
Do you actually work in regulated categories? +
B2B SaaS is not a restricted category and we would rather say that plainly than dress it up to match the rest of this site. Nothing is declared, nothing is stripped from your targeting, and every platform will run you from day one. That is exactly why the pages in this category are so vague, because the hard part is arithmetic rather than policy. Your ad reaches one person on a committee of six and none of the other five ever sees it. Sales bins most of what marketing calls a lead, so cost per MQL falls while pipeline stays flat. The cycle runs ninety days or longer, which makes almost every test inconclusive at the point somebody demands a decision, and attribution usually breaks somewhere in the middle of it. Meanwhile the board reads CAC payback monthly. We fix the measurement first: cost per sales-accepted opportunity as the reported number, CRM stages pushed back into bidding, and reporting at account level because six people from one company are one deal. We will also tell you when the answer is not more acquisition - if net revenue retention is under a hundred per cent, buying more accounts makes the problem bigger and we will say so before you spend. Our published work is in other verticals and we will not pretend otherwise. What transfers is Investment Platform, where the cheap first conversion was worth nothing and only the second gate paid, and Crypto Trading Bot, a paid subscription tool where the trial had to earn the payment. B2B SaaS itself we would run as a test with your CRM wired in from week one.
Who actually runs my account? +
The people on this page. A strategist, a media buyer and a creative lead - and Pavel reviews it before kickoff. You won't get handed to a junior the day after you sign.
How fast can we start seeing things? +
First creatives are usually live within 72 hours of kickoff. We move fast on purpose - in these verticals, momentum and fresh angles are most of the game.
What's the minimum budget to start? +
It depends on the vertical and GEO, but as a rule of thumb: paid campaigns start making sense from $5k/mo in media spend. Below that, start with the free audit - we'll tell you honestly whether paid is your channel right now or your money is better spent elsewhere.
Who owns the ad accounts, creatives and data? +
Depends on the setup. In these verticals campaigns often run on our agency account structures - that's part of what keeps them durable. What never changes: full transparency. Every statistic, spend line and report is shared with you, and the creatives we build for you ship with you.
How do you report? +
A live dashboard you can open any day plus a weekly strategy call. You see spend, CPA and ROAS the same way we do - no monthly PDF theater.
Do you sign NDAs? +
Standard practice - most of our clients are under NDA, which is exactly why the cases on this page have no brand names. Your project stays as quiet as you need it to be.
Contact

Let's talk

We'll audit your vertical for free and show exactly where the money leaks. No strings attached.

Free vertical audit

We'll show where budget leaks and what to fix first.

Got it - audit on the way.
Pavel will reach out within 24h.