What if it doesn't work? +
Then we're not doing our job. We work in short cycles and put real numbers in front of you - FTDs, CPA, ROAS - from the first weeks. If the trend isn't there, you'll know fast and you can walk. No 12-month lock-in to hide behind.
Do you actually work in regulated categories? +
Live events is the one place where both halves of this argument are true at the same time. The primary side declares nothing and every platform will run it tomorrow. Resale does not. Google certifies event-ticket resellers, and certification comes with a disclosure you have to carry on your own site - that you are a secondary marketplace rather than the primary provider, and that prices may be above face value. The policy is specific about placement, and all of it cuts the same way: the top fifth of the page, above the fold, nothing the visitor can close or collapse, and no smaller than the rest of your body text. In France resale advertising is limited to primary providers, so there the answer is not creative at all. Read that plainly and the platform is compelling you to publish, at the top of your own landing page, in normal reading size, the single strongest reason to buy somewhere else. Almost everyone treats it as a compliance box and pushes it as far down as the rule allows. It converts better in the headline, with face value shown beside your price and a link to the box office, because the buyer already suspects both things and is only deciding whether you will admit them. The rest of the difficulty is arithmetic. The inventory is perfectly perishable, so an unsold seat is not marked down at the door, it stops existing, and the revenue curve is set inside a few on-sale windows you did not choose. Meanwhile a large part of what the fan pays never reaches the show. A Congressional Research Service note restating GAO puts Ticketmaster's fees near 27% of the base ticket price, Live Nation's FY2025 filing works out at roughly $8.90 of ticketing revenue per fee-bearing ticket, and Eventbrite lands around 15% on a $20 ticket. The fan pays that markup and blames the artist, the team or the house. So we weight budget by date and by market against inventory that is actually left, wire the conversion to the paid order and the delivered ticket rather than the cart, and stop spending on nights that are already gone. Our published work is in other verticals and we will not pretend otherwise: Sportsbook, scaled against a fixture calendar nobody at this agency controlled, and Pharma, where required language had to sit inside the creative and the ad still had to convert. Live events itself we would run as a test with your ticketing platform wired into bidding from week one.
Who actually runs my account? +
The people on this page. A strategist, a media buyer and a creative lead - and Pavel reviews it before kickoff. You won't get handed to a junior the day after you sign.
How fast can we start seeing things? +
First creatives are usually live within 72 hours of kickoff. We move fast on purpose - in these verticals, momentum and fresh angles are most of the game.
What's the minimum budget to start? +
It depends on the vertical and GEO, but as a rule of thumb: paid campaigns start making sense from $5k/mo in media spend. Below that, start with the free audit - we'll tell you honestly whether paid is your channel right now or your money is better spent elsewhere.
Who owns the ad accounts, creatives and data? +
Depends on the setup. In these verticals campaigns often run on our agency account structures - that's part of what keeps them durable. What never changes: full transparency. Every statistic, spend line and report is shared with you, and the creatives we build for you ship with you.
How do you report? +
A live dashboard you can open any day plus a weekly strategy call. You see spend, CPA and ROAS the same way we do - no monthly PDF theater.
Do you sign NDAs? +
Standard practice - most of our clients are under NDA, which is exactly why the cases on this page have no brand names. Your project stays as quiet as you need it to be.