What if it doesn't work? +
Then we're not doing our job. We work in short cycles and put real numbers in front of you - FTDs, CPA, ROAS - from the first weeks. If the trend isn't there, you'll know fast and you can walk. No 12-month lock-in to hide behind.
Do you actually work in regulated categories? +
Self-serve software sits in no special category, which is why this page argues about measurement rather than policy. Every platform will run you tomorrow. What none of them can see is the moment that decides your business. A signup is free and worth nothing on its own, and the payment that turns it into a customer lands days later, often behind an App Store or a Stripe checkout the pixel never reaches, so the optimiser cheerfully buys more of the signups that never convert. On mobile it is worse. The store takes its commission, usually thirty per cent, before you compute a return at all, which is exactly why so many operators moved checkout to the web. And because ATT opt-in has sat around twenty-seven per cent on AppsFlyer's own count, aggregated store reporting hides which creative produced a payer and tells you only that installs happened. AppsFlyer put global app marketing spend near a hundred and nine billion dollars in 2025, seventy-eight of it on user acquisition and thirty-one on remarketing, and a great deal of that is still optimised toward installs and signups by default. So we wire the conversion to the paying subscriber past the refund window, or to a predicted day-thirty payer where the volume supports one, never to a signup and never to an install, and we read spend against net revenue after commission rather than against the gross a dashboard reports. We will also tell you when the answer is not more acquisition - if the trial converts badly for product reasons, buying more trials makes the number worse and we would rather say so before you spend. Our published work is in other verticals and we will not pretend otherwise. What transfers is Crypto Trading Bot, a paid subscription tool bought by one person with a card and no conversation, where the trial had to earn the payment, and Nutra - Weight Management at $512K, where the renewals rather than the first charge decided whether the campaign worked. Self-serve SaaS itself we would run as a test with your billing wired in from week one.
Who actually runs my account? +
The people on this page. A strategist, a media buyer and a creative lead - and Pavel reviews it before kickoff. You won't get handed to a junior the day after you sign.
How fast can we start seeing things? +
First creatives are usually live within 72 hours of kickoff. We move fast on purpose - in these verticals, momentum and fresh angles are most of the game.
What's the minimum budget to start? +
It depends on the vertical and GEO, but as a rule of thumb: paid campaigns start making sense from $5k/mo in media spend. Below that, start with the free audit - we'll tell you honestly whether paid is your channel right now or your money is better spent elsewhere.
Who owns the ad accounts, creatives and data? +
Depends on the setup. In these verticals campaigns often run on our agency account structures - that's part of what keeps them durable. What never changes: full transparency. Every statistic, spend line and report is shared with you, and the creatives we build for you ship with you.
How do you report? +
A live dashboard you can open any day plus a weekly strategy call. You see spend, CPA and ROAS the same way we do - no monthly PDF theater.
Do you sign NDAs? +
Standard practice - most of our clients are under NDA, which is exactly why the cases on this page have no brand names. Your project stays as quiet as you need it to be.