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Classic marketing
is dead.

Performance marketing for dental & orthodontics - general dentistry, clear aligners, implants, cosmetic dentistry and DSO groups. Meta and Google will run you. What they will not do is widen your market past a few miles or add a chair to the surgery. The number that decides this business is cost per new patient, and after that whether the treatment plan gets accepted.

A chair hour you did not sell is gone. It does not roll over.

Meta & Instagram Google Search & Maps YouTube Ads Programmatic & geo-fencing Retargeting & RLSA
3.1x
avg ROI across verticals
$400M+
ad spend managed
300+
marketing specialists
Verticals

Everything for your niche - in one place

Numbers, angles and creative - tuned to how a practice actually fills chairs. No fluff, no generics.

5 dental niches more coming
Diagnosis → Cure

Recognize yourself?

If even one line is about you - it's time to change the approach.

Two chairs idle every afternoon Clicks go straight to voicemail Booked twelve, six turned up Every lead wants a cleaning, nothing else Corporate group outbids us on every term Aggregator owns the patient, not the practice Cost per lead great, cost per patient unknown Insured patients in, case acceptance flat Two chairs idle every afternoon Clicks go straight to voicemail Booked twelve, six turned up Every lead wants a cleaning, nothing else Corporate group outbids us on every term Aggregator owns the patient, not the practice Cost per lead great, cost per patient unknown Insured patients in, case acceptance flat
Same-day cancellation, chair gone for good Before-and-after pulled on review Ad flagged for implying a condition Paying for clicks forty miles away Paying again for patients we already have Ad promises implants, page shows cleanings Second location spends the same, books half Nobody logged which call booked Same-day cancellation, chair gone for good Before-and-after pulled on review Ad flagged for implying a condition Paying for clicks forty miles away Paying again for patients we already have Ad promises implants, page shows cleanings Second location spends the same, books half Nobody logged which call booked
how we fix it ↓
01
Neuromarketing
12+ cognitive triggers
DopamineCortisol
We write to the subconscious - that's where the buying decision actually happens.
02
Performance
Scroll-stopping creatives
OxytocinMirror neurons
Creative you can't scroll past - tested against cognitive patterns, not gut feel.
03
Analytics
From click to LTV
Prefrontal cortex
We see exactly where every dollar of budget leaks - and plug it before it scales.
04
High-intent verticals
iGaming · Crypto · Nutra · Pharma · Forex
AdrenalineFOMO
Compliant creative angles, durable account structure and fast iteration built for high-scrutiny verticals.
$
⚡ Feel the difference

Template vs trigger

Pick your niche, then swipe or tap the card - see how the brain reads the same dental offer.

💤 Like everyone else

swipe right →
Stats

Why ordinary ads don't work

If you don't hook fast, the budget's already gone. That's why templates fail.

94%
of ads are ignored
Banner blindness - the brain blocks standard formats as white noise.
1.7 sec
to decide whether to scroll
That's all the time a creative gets to hook and hold attention.
+71%
conversion lift
Cognitive triggers vs template approaches in the same vertical.
3x
cheaper lead
Neuromarketing cuts CPL by hitting the subconscious first.
76%
of budgets burn out
On creatives that were never tested against cognitive patterns.
95%
of decisions are emotional
Purchases happen subconsciously; rationalization comes later.
Standard marketing → templates, waste Neuromarketing → triggers, system, results
How we work

What we actually do

One team owns the whole funnel - from the first cognitive-trigger creative to the last dashboard.

Paid Social
Meta, TikTok & more. Full campaign management - creative, targeting, optimization.
Search & Native
Google Search, native and push. Search-intent campaigns and retargeting that scales.
Creative Production
Cognitive-trigger ad copy, statics and short UGC-style video - built to stop the scroll.
Aa
Funnels & Tracking
Pre-landers, landing pages and click-to-LTV tracking. We see where every dollar leaks.
Daily Management
Active account monitoring and budget reallocation - not a set-and-forget.
Dedicated Team
Strategist + media buyer + creative assigned to your vertical. Real owners, not a ticket queue.
Cases

Dental targets, and the real cases behind them

Tap a case - we'll show the details. Figures are from live campaigns; brand names withheld under NDA. No dental practice or DSO campaign of ours is published yet, so the targets below are modelled from the two live cases that share its mechanics - creative that clears review before a buyer sees it, and a funnel bought on the conversion that carries the money rather than the cheapest lead. The units are deliberately not ROAS: a chair has fixed capacity and a catchment a few miles wide, so the numbers here are cost per new patient and whether the plan gets accepted. Those two real cases are underneath, with their true verticals on them. Full portfolio across every vertical →

Modelled targets, not delivered results. The ranges below are projections. The real campaigns they are modelled on sit underneath, with their actual verticals and figures on them.
Dental: what we would target
General dentistry · TARGET
New patients who reappoint
$6-15K/mo$90-160 per new patient+
Task
Fill the weekday hours the schedule keeps losing, with patients who attend and rebook rather than leads that look cheap.
Modelled on $6-15K/mo · first honest read at 60 days
Target — not a delivered result
$90-160 per new patient
$90-160
Cost / new patient
75-85%
Booked→attended
<60d
Payback
What we would run
  • Bidding bounded by drive time, weighted to the hours the chairs sit empty
  • Call tracking to the practice management system, so a booking beats a form fill
  • Missed and abandoned calls treated as a paid-media problem, because that is where the click died
Clear aligners · TARGET
Scans booked, cases started
$10-25K/mo$450-800 per case start+
Task
Buy scan appointments from people ready to finance a case, not price shoppers collecting quotes.
Modelled on $10-25K/mo · first honest read at 45 days
Target — not a delivered result
$450-800 per case started
$50-95
Cost / scan booked
30-40%
Scan→case start
$450-800
Per case start
What we would run
  • Total price including retainers published on the page, because the monthly figure is what gets compared
  • The scan appointment set as the conversion event, never the enquiry form
  • Case starts pushed back into the platform so it optimises on started, not submitted
Implants · TARGET
Consults that accept the plan
$12-30K/mo$700-1,300 per case started+
Task
Buy the handful of consults a month worth the surgeon's diary, and keep single-crown enquiries out of it.
Modelled on $12-30K/mo · first honest read at 60 days
Target — not a delivered result
$700-1,300 per case started
$130-240
Cost / consult
30-40%
Consult→accepted
$700-1,300
Per case start
What we would run
  • Search and Meta split by case value, so implants and hygiene never share a budget
  • Written plan out inside 24 hours, because the second quote usually wins the case
  • Case acceptance fed back as the conversion, so bidding stops chasing consult volume
The real campaigns these targets come from
Crypto
Investment Platform
$435Kx3.14 ROI+
Task
Bring investors with a $1,000 minimum deposit. Quality over quantity. Same constraint an implant or aligner practice runs into: one accepted case is worth more than fifty enquiries, so the money goes on the few people who will sit in the chair rather than on the cheapest form fill.
Budget: $435K · Timeline: 10 mo
Result
24,870 qualified leads
$17.5
CPL
x3.14
ROI
11.8%
CR
What we did
  • Multichannel: Meta + Google
  • Dedicated landing per segment
  • CRM integration for lead scoring
Pharma
Pharma - Compliant Acquisition
$62Kx4.17 ROI+
Task
Drive qualified consultations for a licensed online pharmacy brand - within platform health-ad policy. Same constraint a practice runs into: a reviewer reads the ad before a patient does, so the case has to be made with no before-and-after and without implying anything about the person reading it.
Budget: $62K · Timeline: 5 mo
Result
9,640 consultations
$6.4
CPL
x4.17
ROI
14.2%
CR
What we did
  • Google Health + compliant landing pages
  • Pre-cleared creative with legal review
  • Quiz funnel routing to consultation
Want the same for your vertical?
Let's talk
Straight answers

The questions you're actually asking

What if it doesn't work? +
Then we're not doing our job. We work in short cycles and put real numbers in front of you - FTDs, CPA, ROAS - from the first weeks. If the trend isn't there, you'll know fast and you can walk. No 12-month lock-in to hide behind.
Do you actually work in regulated categories? +
Dental is not one of Meta's Special Ad Categories, so nothing is stripped out of your targeting. What is policed is the creative. Before-and-after imagery is restricted, and no ad may imply it knows anything about the person reading it, which rules out most of what a practice instinctively wants to put in an ad. The economics are the harder part: a catchment a few miles wide, a fixed number of chairs, and a new patient who is worth years rather than one transaction. Our published track record is in verticals under the same two pressures - Pharma, where a reviewer reads every line before a patient does, and Investment Platform, where a cheap lead is worth nothing and only the funded outcome counts. Neither is dentistry and we will not pretend otherwise. Practice and DSO acquisition we would run as a test, with call tracking and case acceptance wired back into bidding from week one. If what you are marketing is treatment abroad rather than a practice with chairs to fill, that is our aesthetics page and a different argument.
Who actually runs my account? +
The people on this page. A strategist, a media buyer and a creative lead - and Pavel reviews it before kickoff. You won't get handed to a junior the day after you sign.
How fast can we start seeing things? +
First creatives are usually live within 72 hours of kickoff. We move fast on purpose - in these verticals, momentum and fresh angles are most of the game.
What's the minimum budget to start? +
It depends on the vertical and GEO, but as a rule of thumb: paid campaigns start making sense from $5k/mo in media spend. Below that, start with the free audit - we'll tell you honestly whether paid is your channel right now or your money is better spent elsewhere.
Who owns the ad accounts, creatives and data? +
Depends on the setup. In these verticals campaigns often run on our agency account structures - that's part of what keeps them durable. What never changes: full transparency. Every statistic, spend line and report is shared with you, and the creatives we build for you ship with you.
How do you report? +
A live dashboard you can open any day plus a weekly strategy call. You see spend, CPA and ROAS the same way we do - no monthly PDF theater.
Do you sign NDAs? +
Standard practice - most of our clients are under NDA, which is exactly why the cases on this page have no brand names. Your project stays as quiet as you need it to be.
Contact

Let's talk

We'll audit your vertical for free and show exactly where the money leaks. No strings attached.

Free vertical audit

We'll show where budget leaks and what to fix first.

Got it - audit on the way.
Pavel will reach out within 24h.