What if it doesn't work? +
Then we're not doing our job. We work in short cycles and put real numbers in front of you - FTDs, CPA, ROAS - from the first weeks. If the trend isn't there, you'll know fast and you can walk. No 12-month lock-in to hide behind.
Do you actually work in regulated categories? +
Luxury is not a special ad category and nothing comes off your targeting, but one policy here ends accounts rather than ads. Where any of the inventory is pre-owned or grey-market, Google's counterfeit goods policy is enforced on detection with no prior warning, and Google's own wording allows reinstatement only in compelling circumstances - so authentication and listing hygiene are media work on this page, sitting in the same budget line as creative. The second problem is arithmetic. At a €6,500 order value a €300,000 month is roughly fifty orders, and nothing learns from fifty events, so the ROAS column is a number anyone can read as good news. Meta's click window tops out at seven days against a decision that runs weeks, which means the platform is structurally unable to see the sale it caused. So we buy on cost per kept first order net of returns, read against blended MER for the whole account, with a ninety-day repeat cohort behind it, and we name the channels we cannot attribute rather than quietly crediting them to the last click. The third is the creative, and it is the part the mass-ecom playbook gets exactly backwards. Discount, urgency and volume badges do lift this month, and every one of them reprices the object - a buyer who has seen you at 30% off does not pay full price again, and neither does the resale market.
Who actually runs my account? +
The people on this page. A strategist, a media buyer and a creative lead - and Pavel reviews it before kickoff. You won't get handed to a junior the day after you sign.
How fast can we start seeing things? +
First creatives are usually live within 72 hours of kickoff. We move fast on purpose - in these verticals, momentum and fresh angles are most of the game.
What's the minimum budget to start? +
It depends on the vertical and GEO, but as a rule of thumb: paid campaigns start making sense from $5k/mo in media spend. Below that, start with the free audit - we'll tell you honestly whether paid is your channel right now or your money is better spent elsewhere.
Who owns the ad accounts, creatives and data? +
Depends on the setup. In these verticals campaigns often run on our agency account structures - that's part of what keeps them durable. What never changes: full transparency. Every statistic, spend line and report is shared with you, and the creatives we build for you ship with you.
How do you report? +
A live dashboard you can open any day plus a weekly strategy call. You see spend, CPA and ROAS the same way we do - no monthly PDF theater.
Do you sign NDAs? +
Standard practice - most of our clients are under NDA, which is exactly why the cases on this page have no brand names. Your project stays as quiet as you need it to be.