Classic marketing
is dead.

Then we're not doing our job. We work in short cycles and put real numbers in front of you - FTDs, CPA, ROAS - from the first weeks. If the trend isn't there, you'll know fast and you can walk. No 12-month lock-in to hide behind.

EdTech is not a restricted category on the ad platforms and we will say that plainly. Nothing is declared and nothing is stripped from your targeting. What is genuinely constrained is the measurement, and that is the part most agencies discover late. Student-data rules - FERPA, COPPA and their local equivalents - govern what may be collected about a minor and what a school is allowed to let you place on a page a child will see, so the tracking plan has to be designed around them rather than patched afterwards. For the avoidance of doubt, our ads here reach educators, administrators and parents. Never students. Around that sit three things that have nothing to do with policy. The calendar is not yours: budget opens with the academic year, grant and district windows expire on a date, and a deal that slips past the close of the fiscal year waits twelve months rather than one quarter. The buying group is a procurement and pilot committee, so forty teacher signups from one district are one conversation and should be reported as one. And the renewal is decided by somebody who never signed anything, which is why we read product usage back into bidding instead of stopping at the closed deal. Our published work is in other verticals and we will not pretend otherwise. What transfers is Crypto Trading Bot, a paid subscription that only paid back its acquisition cost if people kept using it, and Pharma, where the rules decided what could be said and collected before a single creative was written. EdTech itself we would run as a test with your CRM and product analytics wired in from week one.

The people on this page. A strategist, a media buyer and a creative lead - and Pavel reviews it before kickoff. You won't get handed to a junior the day after you sign.

First creatives are usually live within 72 hours of kickoff. We move fast on purpose - in these verticals, momentum and fresh angles are most of the game.

It depends on the vertical and GEO, but as a rule of thumb: paid campaigns start making sense from $5k/mo in media spend. Below that, start with the free audit - we'll tell you honestly whether paid is your channel right now or your money is better spent elsewhere.

Depends on the setup. In these verticals campaigns often run on our agency account structures - that's part of what keeps them durable. What never changes: full transparency. Every statistic, spend line and report is shared with you, and the creatives we build for you ship with you.

A live dashboard you can open any day plus a weekly strategy call. You see spend, CPA and ROAS the same way we do - no monthly PDF theater.

Standard practice - most of our clients are under NDA, which is exactly why the cases on this page have no brand names. Your project stays as quiet as you need it to be.