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Classic marketing
is dead.

Performance marketing for pharma - pharmacy, telehealth, GLP-1, TRT and ED. Meta and Google will take your money here, and every asset still has to clear review before it reaches a patient. One wrong claim takes the whole business manager with it.

Legal can rewrite the ad. Someone still has to make it convert.

Google Ads Meta Ads YouTube & Demand Gen Native & Programmatic Retargeting & display
3.1x
avg ROI across verticals
$400M+
ad spend managed
8 yrs
in gray niches
Verticals

Everything for your niche - in one place

Numbers, angles and creative - tuned to how pharma actually sells. No fluff, no generics.

5 pharma niches more coming
Diagnosis → Cure

Recognize yourself?

If even one line is about you - it's time to change the approach.

One claim killed the whole business manager Certified in two countries, blocked in the rest Legal rewrote the ad into nothing Leads die between the click and the consult Prescriber capacity can't match the lead flow Paying for clicks from geos we can't serve Competitors making claims we won't make Nobody is measuring the refill rate One claim killed the whole business manager Certified in two countries, blocked in the rest Legal rewrote the ad into nothing Leads die between the click and the consult Prescriber capacity can't match the lead flow Paying for clicks from geos we can't serve Competitors making claims we won't make Nobody is measuring the refill rate
Appeal takes three weeks, budget doesn't Every creative reads like a warning label Consult booked, patient never shows CAC is fine, the second script never happens Landing page failed review, not the ad Paid traffic we cannot verify Certification lapsed, campaigns went dark No idea which channel sent the script Appeal takes three weeks, budget doesn't Every creative reads like a warning label Consult booked, patient never shows CAC is fine, the second script never happens Landing page failed review, not the ad Paid traffic we cannot verify Certification lapsed, campaigns went dark No idea which channel sent the script
how we fix it ↓
01
Neuromarketing
12+ cognitive triggers
DopamineCortisol
We write to the subconscious - that's where the buying decision actually happens.
02
Performance
Scroll-stopping creatives
OxytocinMirror neurons
Creative you can't scroll past - tested against cognitive patterns, not gut feel.
03
Analytics
From click to LTV
Prefrontal cortex
We see exactly where every dollar of budget leaks - and plug it before it scales.
04
High-intent verticals
iGaming · Crypto · Nutra · Pharma · Forex
AdrenalineFOMO
Compliant creative angles, durable account structure and fast iteration built for high-scrutiny verticals.
$
⚡ Feel the difference

Template vs trigger

Pick your niche, then swipe or tap the card - see how the brain reads the same pharma offer.

💤 Like everyone else

swipe right →
Stats

Why ordinary ads don't work

If you don't hook fast, the budget's already gone. That's why templates fail.

94%
of ads are ignored
Banner blindness - the brain blocks standard formats as white noise.
1.7 sec
to decide whether to scroll
That's all the time a creative gets to hook and hold attention.
+71%
conversion lift
Cognitive triggers vs template approaches in the same vertical.
3x
cheaper lead
Neuromarketing cuts CPL by hitting the subconscious first.
76%
of budgets burn out
On creatives that were never tested against cognitive patterns.
95%
of decisions are emotional
Purchases happen subconsciously; rationalization comes later.
Standard marketing → templates, waste Neuromarketing → triggers, system, results
How we work

What we actually do

One team owns the whole funnel - from the first cognitive-trigger creative to the last dashboard.

Paid Social
Meta, TikTok & more. Full campaign management - creative, targeting, optimization.
Search & Native
Google Search, native and push. Search-intent campaigns and retargeting that scales.
Creative Production
Cognitive-trigger ad copy, statics and short UGC-style video - built to stop the scroll.
Aa
Funnels & Tracking
Pre-landers, landing pages and click-to-LTV tracking. We see where every dollar leaks.
Daily Management
Active account monitoring and budget reallocation - not a set-and-forget.
Dedicated Team
Strategist + media buyer + creative assigned to your vertical. Real owners, not a ticket queue.
Cases

Pharma targets, and the real cases behind them

Tap a case - we'll show the details. Figures are from live campaigns; brand names withheld under NDA. The pharma case below is ours - $62K spend, x4.17 ROI, policy-safe creative. The cards above it are still targets, modelled per sub-niche from that case and from the nutra work at $512K, because pharmacy, telehealth and GLP-1 each carry their own economics. Both real cases are underneath, with their true verticals on them. Full portfolio across every vertical →

Modelled targets, not delivered results. The ranges below are projections. The real campaigns they are modelled on sit underneath, with their actual verticals and figures on them.
Pharma: what we would target
Pharmacy · TARGET
Refill volume on a certified account
$30-60K/mox3.2-3.9 ROAS+
Task
Win the refill rather than the first click, and keep the certified account clean while spend goes up.
Modelled on $30-60K/mo · first honest read at 60 days
Target — not a delivered result
$34-48 per transferred prescription
$34-48
CPA
62-70%
Refill D90
<60d
Payback
What we would run
  • Certified search on refill and transfer intent, never on condition terms
  • Landing pages that pass pharmacy review before the ad is even written
  • Email and SMS refill reminders, the channel that owns the repeat
Telehealth · TARGET
Consults held, not forms started
$25-50K/mo$40-70 per consult+
Task
Close the gap between the ad click and a completed intake, and stop paying for forms nobody finishes.
Modelled on $25-50K/mo · first honest read at 45 days
Target — not a delivered result
$40-70 per completed consult
$40-70
Cost/consult
45-55%
Intake completion
2-3
Visits to payback
What we would run
  • Intake rebuilt as a short form with the insurance step moved last
  • Prescriber capacity mapped to spend, so booked slots actually exist
  • Search and native split by geo, because certification is per country
GLP-1 · TARGET
The most reviewed category on the platform
$60-120K/mox2.4-3.0 ROAS+
Task
Scale the category everyone is watching without writing one line that costs you the account.
Modelled on $60-120K/mo · first honest read at 60 days
Target — not a delivered result
$120-190 per prescriber-approved patient
$120-190
CAC
55-65%
Retained M3
<90d
Payback
What we would run
  • Creative written to clear review first time, then tested for lift
  • Eligibility framed as a prescriber decision, never as a promised result
  • Economics modelled on month three, not on the first order
The real campaigns these targets come from
Pharma
Pharma - Compliant Acquisition
$62Kx4.17 ROI+
Task
Drive qualified consultations for a licensed online pharmacy brand - within platform health-ad policy. This one is not a parallel - same industry, same review process, same policy-safe creative discipline, run at $62K with x4.17 ROI.
Budget: $62K · Timeline: 5 mo
Result
9,640 consultations
$6.4
CPL
x4.17
ROI
14.2%
CR
What we did
  • Google Health + compliant landing pages
  • Pre-cleared creative with legal review
  • Quiz funnel routing to consultation
Nutra
Nutra - Weight Management
$512Kx2.58 ROI+
Task
Supplement sales on tier-1 markets. Priority: a high approve rate. Same constraint a GLP-1 or TRT funnel runs into: every claim is read by a reviewer before a buyer sees it, and the margin only appears on the repeat order.
Budget: $512K · Timeline: 9 mo
Result
31,890 sales
$16.1
CPS
x2.58
ROI
41.3%
Approve
What we did
  • Native + Meta with compliant claims
  • UGC-style creatives
  • A/B tests on offer and pricing
Want the same for your vertical?
Let's talk
Straight answers

The questions you're actually asking

What if it doesn't work? +
Then we're not doing our job. We work in short cycles and put real numbers in front of you - FTDs, CPA, ROAS - from the first weeks. If the trend isn't there, you'll know fast and you can walk. No 12-month lock-in to hide behind.
Do you actually work in gray-area verticals? +
Pharma is the one industry on this list where the case has our name on it. Pharma - Compliant Acquisition ran at $62K spend and x4.17 ROI on policy-safe creative, and the nutra work beside it is the same discipline at eight times the budget - every claim read by a reviewer before a buyer sees it. What we would treat as a test with you is the certification path itself. LegitScript and the Google and Meta pharmacy programs are granted per country, so the geos you sell into shape the plan more than the creative does. On the call we will say which of your markets we have run and which we have not.
Who actually runs my account? +
The people on this page. A strategist, a media buyer and a creative lead - and Pavel reviews it before kickoff. You won't get handed to a junior the day after you sign.
How fast can we start seeing things? +
First creatives are usually live within 72 hours of kickoff. We move fast on purpose - in these verticals, momentum and fresh angles are most of the game.
What's the minimum budget to start? +
It depends on the vertical and GEO, but as a rule of thumb: paid campaigns start making sense from $5k/mo in media spend. Below that, start with the free audit - we'll tell you honestly whether paid is your channel right now or your money is better spent elsewhere.
Who owns the ad accounts, creatives and data? +
Depends on the setup. In these verticals campaigns often run on our agency account structures - that's part of what keeps them durable. What never changes: full transparency. Every statistic, spend line and report is shared with you, and the creatives we build for you ship with you.
How do you report? +
A live dashboard you can open any day plus a weekly strategy call. You see spend, CPA and ROAS the same way we do - no monthly PDF theater.
Do you sign NDAs? +
Standard practice - most of our clients are under NDA, which is exactly why the cases on this page have no brand names. Your project stays as quiet as you need it to be.
Contact

Let's talk

We'll audit your vertical for free and show exactly where the money leaks. No strings attached.

Free vertical audit

We'll show where budget leaks and what to fix first.

Got it - audit on the way.
Pavel will reach out within 24h.