What if it doesn't work? +
Then we're not doing our job. We work in short cycles and put real numbers in front of you - FTDs, CPA, ROAS - from the first weeks. If the trend isn't there, you'll know fast and you can walk. No 12-month lock-in to hide behind.
Do you actually work in regulated categories? +
Apps sit in no restricted ad category, so the rules that bite are the stores' and the platforms'. Apple and Google review every update, and a paywall that hides the price or the renewal terms gets it rejected. Health and fitness creative also runs under Meta's personal health and appearance rules. On iOS, SKAdNetwork postbacks arrive days late and coarse, so the platform learns slowly which creative produced a payer. The mechanic is the one we already run at scale: the free step proves nothing and the first payment is the gate. Online Casino - LatAm launch was judged on 16,824 first deposits at $25.6 and held 38.2% D7 retention, with push reactivation for dormant players in the same plan. iGaming Slots - retention focus did it on $28K, with 1,003 first deposits and 33.7% D7. Crypto Trading Bot built a subscriber base for a paid tool in tier-1 GEOs, 23,470 subscribers at $1.18 and x6.12 ROI. For an app we run the same system: Meta, Google, TikTok and Apple bought on activated accounts and first payments, the funnel from the ad to the paywall, and reactivation run together with acquisition instead of after it.
Who actually runs my account? +
The people on this page. A strategist, a media buyer and a creative lead - and Pavel reviews it before kickoff. You won't get handed to a junior the day after you sign.
How fast can we start seeing things? +
First creatives go live as soon as access and tracking are in place. We move fast on purpose - in these verticals, momentum and fresh angles are most of the game.
What's the minimum budget to start? +
It depends on the vertical and GEO, but as a rule of thumb: paid campaigns start making sense from $5k/mo in media spend. Below that, start with the free audit - we'll tell you honestly whether paid is your channel right now or your money is better spent elsewhere.
Who owns the ad accounts, creatives and data? +
Depends on the setup. In these verticals campaigns often run on our agency account structures - that's part of what keeps them durable. What never changes: full transparency. Every statistic, spend line and report is shared with you, and the creatives we build for you ship with you.
How do you report? +
A live dashboard you can open any day plus a weekly strategy call. You see spend, CPA and ROAS the same way we do - no monthly PDF theater.
Do you sign NDAs? +
Standard practice - most of our clients are under NDA, which is exactly why the cases on this page have no brand names. Your project stays as quiet as you need it to be.