ROININJA powered by

Classic marketing
is dead.

Performance marketing for gray-area verticals - iGaming, Crypto, Forex, Nutra & Pharma. Standard creatives can't punch through banner blindness while competitors already sell with cognitive triggers.

The ones who control attention survive.

Audit my project → See the cases
Meta & Google Ads TikTok Ads Native & Push
3.1x
avg ROI across verticals
$40M+
ad spend managed
5
high-intent verticals
Verticals

Everything for your vertical - in one place

Numbers, angles and creative - tuned to your vertical. No fluff, no generics.

5 verticals live more coming
🎰
iGaming
Casino & slots. FTDs with retention built in - so players actually stay.
See the case →
₿
Crypto
Bots, exchanges, investment platforms. Quality leads on tier-1 GEOs.
See the case →
📈
Forex
Brokers & trading platforms. FTDs with educational funnels that convert.
See the case →
💊
Nutra
Supplements & health offers on tier-1. UGC creatives, high approve rate.
See the case →
⚕️
Pharma
Compliant health & pharma acquisition. Policy-safe creative, real demand.
See the case →
Diagnosis → Cure

Recognize yourself?

If even one line is about you - it's time to change the approach.

Budget gone, leads - zero Creatives burn out in 3 days Pretty reports, zero sales CPA climbs every month Contractor ghosted after the test Launch drags on for weeks ROI negative 3 months straight Tracking broken - no data Budget gone, leads - zero Creatives burn out in 3 days Pretty reports, zero sales CPA climbs every month Contractor ghosted after the test Launch drags on for weeks ROI negative 3 months straight Tracking broken - no data
Pouring traffic into the void Audience completely burned out Dashboards lie - numbers don't match Conversion drops, nobody knows why Media buyer just copies competitors Retargeting doesn't work High CTR, zero applications Burning cash on bots and fraud Pouring traffic into the void Audience completely burned out Dashboards lie - numbers don't match Conversion drops, nobody knows why Media buyer just copies competitors Retargeting doesn't work High CTR, zero applications Burning cash on bots and fraud
how we fix it ↓
01
Neuromarketing
12+ cognitive triggers
DopamineCortisol
We write to the subconscious - that's where the buying decision actually happens.
02
Performance
Scroll-stopping creatives
OxytocinMirror neurons
Creative you can't scroll past - tested against cognitive patterns, not gut feel.
03
Analytics
From click to LTV
Prefrontal cortex
We see exactly where every dollar of budget leaks - and plug it before it scales.
04
High-intent verticals
iGaming · Crypto · Nutra · Pharma · Forex
AdrenalineFOMO
Compliant creative angles, durable account structure and fast iteration built for high-scrutiny verticals.
$
⚡ Feel the difference

Template vs trigger

Pick your vertical, then swipe or tap the card - see how the brain reads the same offer.

💤 Like everyone else

swipe right →
Stats

Why ordinary ads don't work

If you don't hook fast, the budget's already gone. That's why templates fail.

94%
of ads are ignored
Banner blindness - the brain blocks standard formats as white noise.
1.7 sec
to decide whether to scroll
That's all the time a creative gets to hook and hold attention.
+71%
conversion lift
Cognitive triggers vs template approaches in the same vertical.
3x
cheaper lead
Neuromarketing cuts CPL by hitting the subconscious first.
76%
of budgets burn out
On creatives that were never tested against cognitive patterns.
95%
of decisions are emotional
Purchases happen subconsciously; rationalization comes later.
Standard marketing → templates, waste Neuromarketing → triggers, system, results
How we work

What we actually do

One team owns the whole funnel - from the first cognitive-trigger creative to the last dashboard.

Paid Social
Meta, TikTok & more. Full campaign management - creative, targeting, optimization.
Search & Native
Google Search, native and push. Search-intent campaigns and retargeting that scales.
Creative Production
Cognitive-trigger ad copy, statics and short UGC-style video - built to stop the scroll.
Aa
Funnels & Tracking
Pre-landers, landing pages and click-to-LTV tracking. We see where every dollar leaks.
Daily Management
Active account monitoring and budget reallocation - not a set-and-forget.
Dedicated Team
Strategist + media buyer + creative assigned to your vertical. Real owners, not a ticket queue.
Cases

Real results

Tap a case - we'll show the details. Figures are from live campaigns; brand names withheld under NDA.

iGaming
Online Casino - LatAm launch
$215Kx3.47 ROI+
Task
Launch a new casino brand into the LatAm market. Real volume needed, fast.
Budget: $215K · Timeline: 7 mo
Result
8,412 FTD
$25.6
CPA
x3.47
ROI
38.2%
Ret D7
What we did
  • PWA app + localized creative per region
  • Bonus mechanics tuned to the market
  • Push reactivation for dormant players
iGaming
iGaming Slots - retention focus
$142Kx2.83 ROI+
Task
Maximize FTDs with a retention focus - so acquired players actually stay.
Budget: $142K · Timeline: 6 mo
Result
5,073 FTD
$27.9
CPA
x2.83
ROI
33.7%
Ret D7
What we did
  • PWA for iOS / Android
  • Push reactivation flows
  • Bonus split-tests on first-deposit offer
Crypto
Crypto Trading Bot
$11.8Kx2.41 ROI+
Task
Build a live audience for a crypto bot. Tier-1 GEOs, quality subscribers only.
Budget: $11.8K · Timeline: 2 mo
Result
2,347 subscribers
$1.18
CPL
x2.41
ROI
3.17%
CTR
What we did
  • Meta Ads on tier-1 GEOs
  • Creatives built around demo results
  • Automated funnel inside the bot
Crypto
Investment Platform
$43.5Kx3.14 ROI+
Task
Bring investors with a $1,000 minimum deposit. Quality over quantity.
Budget: $43.5K · Timeline: 4 mo
Result
2,487 qualified leads
$17.5
CPL
x3.14
ROI
11.8%
CR
What we did
  • Multichannel: Meta + Google
  • Dedicated landing per segment
  • CRM integration for lead scoring
Forex
Forex Broker
$89.3Kx2.91 ROI+
Task
Bring traders to a broker platform. Minimum deposit $500.
Budget: $89.3K · Timeline: 5 mo
Result
1,842 FTD
$48.5
CPA
x2.91
ROI
8.7%
CR
What we did
  • Google + Native Ads
  • Educational webinar funnels
  • Push-based retargeting
Nutra
Nutra - Weight Management
$51.2Kx2.58 ROI+
Task
Supplement sales on tier-1 markets. Priority: a high approve rate.
Budget: $51.2K · Timeline: 4 mo
Result
3,189 sales
$16.1
CPS
x2.58
ROI
41.3%
Approve
What we did
  • Native + Meta with compliant claims
  • UGC-style creatives
  • A/B tests on offer and pricing
Pharma
Pharma - Compliant Acquisition
$62.0Kx2.34 ROI+
Task
Drive qualified consultations for a licensed online pharmacy brand - within platform health-ad policy.
Budget: $62K · Timeline: 5 mo
Result
9,640 consultations
$6.4
CPL
x2.34
ROI
14.2%
CR
What we did
  • Google Health + compliant landing pages
  • Pre-cleared creative with legal review
  • Quiz funnel routing to consultation
Want the same for your vertical?
Let's talk →
In their words

Clients, not case IDs

Real people we've moved numbers for. Some named, some under NDA - all verified.

★★★★★

"They didn't pitch us vanity metrics - they showed FTDs and CAC from week two. The creative finally felt native to crypto Twitter instead of a banner nobody clicks."

DM David M.
Marketing Lead, crypto exchange via Clutch
★★★★★

"Three agencies burned our budget before this. ROININJA got our casino FTDs profitable in LatAm inside two months - and actually explained why."

IG Head of Acquisition
iGaming operator (NDA) verified
★★★★★

"Approve rate went from painful to 40%+. The UGC angles they tested were things we'd honestly never have tried ourselves."

NB Growth Lead
Nutra brand (NDA) verified
The humans

Who actually runs your account

Not a queue, not a junior after the pitch. The people below touch your campaigns.

Pavel Lipen
Pavel Lipen
Founder & Growth Lead
8 years scaling hard verticals. Personally reviews every account before we take it on.
Dmitri Volkov
Dmitri Volkov
Head of Media Buying
Lives in the ad accounts - tier-1 GEOs, durable structure, daily optimization.
Alina Costache
Alina Costache
Performance Strategist
Maps the funnel from first click to LTV and finds exactly where budget leaks.
Lena Sokolova
Lena Sokolova
Creative Lead
Turns cognitive triggers into scroll-stopping creative your audience can't ignore.
Pavel Lipen

"We're not built to take everyone. We run a handful of accounts at a time so the people on this page actually work on your campaigns - not a junior, not a ticket queue. If your numbers don't move, we don't deserve the retainer. That's the whole deal."

Pavel Lipen Founder, ROININJA LinkedIn →
Straight answers

The questions you're actually asking

What if it doesn't work? +
Then we're not doing our job. We work in short cycles and put real numbers in front of you - FTDs, CPA, ROAS - from the first weeks. If the trend isn't there, you'll know fast and you can walk. No 12-month lock-in to hide behind.
Do you actually work in gray-area verticals? +
Yes - iGaming, crypto, forex, nutra and pharma are our home turf. We keep creative compliant and account structure durable. We don't promise magic; we put people who've scaled these exact verticals on your project.
Who actually runs my account? +
The people on this page. A strategist, a media buyer and a creative lead - and Pavel reviews it before kickoff. You won't get handed to a junior the day after you sign.
How fast can we start seeing things? +
First creatives are usually live within 72 hours of kickoff. We move fast on purpose - in these verticals, momentum and fresh angles are most of the game.
Contact

Let's talk

We'll audit your vertical for free and show exactly where the money leaks. No strings attached.

Free vertical audit

We'll show where budget leaks and what to fix first.

A real strategist replies within the hour - not a bot, not an SDR. No spam, ever.

Or message us directly

Prefer to skip the form? Reach the team straight away - we usually reply within the hour.

✈️ Chat on TelegramFree audit via our bot - instant ✉️ info@roininja.agencyWe reply within the hour
✓
Got it - audit on the way.
Pavel will reach out within 24h.