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Classic marketing
is dead.

Performance marketing for crypto - exchanges, tokens, DeFi, wallets and NFT. The big platforms reach a narrower slice of this market than anyone admits, so the projects still growing buy attention where crypto money is already moving - crypto-native networks, X, programmatic and native, all measured on wallet actions.

An approved ad account is not a growth plan.

Google & Meta Crypto-native networks X Ads Programmatic & Native Retargeting & display
3.1x
avg ROI across verticals
$400M+
ad spend managed
8 yrs
in gray niches
Verticals

Everything for your niche - in one place

Numbers, angles and creative - tuned to how crypto actually converts. No fluff, no generics.

5 crypto niches more coming
Diagnosis → Cure

Recognize yourself?

If even one line is about you - it's time to change the approach.

Certified on Google, still getting rejected Meta will not touch the token at all Paid for signups, got no deposits Certified account, still no delivery Airdrop farmers, not users KYC drop-off eats half the funnel CPM tripled the week we scaled Traffic doubled, TVL flat Certified on Google, still getting rejected Meta will not touch the token at all Paid for signups, got no deposits Certified account, still no delivery Airdrop farmers, not users KYC drop-off eats half the funnel CPM tripled the week we scaled Traffic doubled, TVL flat
Wallet installs that never get funded Everyone leaves when the bonus ends Blocked in the markets that actually convert Half the paid signups never verify CAC is higher than the first deposit Signups grew, deposits did not Wallet actions never reach the ad platform Compliance killed the whole creative set Wallet installs that never get funded Everyone leaves when the bonus ends Blocked in the markets that actually convert Half the paid signups never verify CAC is higher than the first deposit Signups grew, deposits did not Wallet actions never reach the ad platform Compliance killed the whole creative set
how we fix it ↓
01
Neuromarketing
12+ cognitive triggers
DopamineCortisol
We write to the subconscious - that's where the buying decision actually happens.
02
Performance
Scroll-stopping creatives
OxytocinMirror neurons
Creative you can't scroll past - tested against cognitive patterns, not gut feel.
03
Analytics
From click to LTV
Prefrontal cortex
We see exactly where every dollar of budget leaks - and plug it before it scales.
04
High-intent verticals
iGaming · Crypto · Nutra · Pharma · Forex
AdrenalineFOMO
Compliant creative angles, durable account structure and fast iteration built for high-scrutiny verticals.
$
⚡ Feel the difference

Template vs trigger

Pick your niche, then swipe or tap the card - see how the brain reads the same crypto offer.

💤 Like everyone else

swipe right →
Stats

Why ordinary ads don't work

If you don't hook fast, the budget's already gone. That's why templates fail.

94%
of ads are ignored
Banner blindness - the brain blocks standard formats as white noise.
1.7 sec
to decide whether to scroll
That's all the time a creative gets to hook and hold attention.
+71%
conversion lift
Cognitive triggers vs template approaches in the same vertical.
3x
cheaper lead
Neuromarketing cuts CPL by hitting the subconscious first.
76%
of budgets burn out
On creatives that were never tested against cognitive patterns.
95%
of decisions are emotional
Purchases happen subconsciously; rationalization comes later.
Standard marketing → templates, waste Neuromarketing → triggers, system, results
How we work

What we actually do

One team owns the whole funnel - from the first cognitive-trigger creative to the last dashboard.

Paid Social
Meta, TikTok & more. Full campaign management - creative, targeting, optimization.
Search & Native
Google Search, native and push. Search-intent campaigns and retargeting that scales.
Creative Production
Cognitive-trigger ad copy, statics and short UGC-style video - built to stop the scroll.
Aa
Funnels & Tracking
Pre-landers, landing pages and click-to-LTV tracking. We see where every dollar leaks.
Daily Management
Active account monitoring and budget reallocation - not a set-and-forget.
Dedicated Team
Strategist + media buyer + creative assigned to your vertical. Real owners, not a ticket queue.
Cases

Real results

Tap a case - we'll show the details. Figures are from live campaigns; brand names withheld under NDA.

Exchanges
Funded accounts, not registrations
$97.8K/mo$160 cost per first deposit+
Task
Buy verified signups that actually fund, in the markets where the licence lets us run at all.
Client spend: $97.8K/mo · 60 days
Result
$160 cost per first deposit
$160
Cost per FTD
42.7%
KYC completion
51
Payback
What we did
  • Certified Google and Meta only in the geos the licence covers
  • Crypto-native programmatic and native on exchange-adjacent inventory
  • KYC drop-off fixed before we add budget, because that is where the money leaks
Tokens
Launch demand with paid social closed
$54.4K/mo$23.8 per verified holder+
Task
Build real holder demand for a launch Google and Meta will not run at all, and keep the airdrop farmers out of the number.
Client spend: $54.4K/mo · 45 days
Result
$23.8 per verified holder
$23.8
Cost per holder
58.1%
Held at D30
20.7%
Farmer share
What we did
  • Crypto-native programmatic and PR, because certification never covers token promotion
  • KOLs bought on measured wallet actions, not on follower count
  • Anti-farming filters in the funnel so the holder number means something
DeFi
Deposits that stay after the incentives stop
$45.6K/mo$233 per retained depositor+
Task
Bring in deposits that survive the end of the incentive programme, and attribute them on-chain instead of guessing.
Client spend: $45.6K/mo · 60 days
Result
$233 per retained depositor
$233
Cost per depositor
44.8%
TVL retained D60
x2.47
LTV to CAC
What we did
  • Crypto-native display and newsletters, the inventory where DeFi is actually allowed
  • Comparison content against the protocols you lose deposits to
  • On-chain attribution tied to wallet cohorts instead of last click
Crypto
Crypto Trading Bot
$118Kx6.12 ROI+
Task
Build a live audience for a crypto bot. Tier-1 GEOs, quality subscribers only. Same constraint an exchange or DeFi team runs into: a product the mainstream platforms will not certify, and a funnel judged on funded accounts instead of signups.
Budget: $118K · Timeline: 6 mo
Result
23,470 subscribers
$1.18
CPL
x6.12
ROI
3.17%
CTR
What we did
  • Meta Ads on tier-1 GEOs
  • Creatives built around demo results
  • Automated funnel inside the bot
Crypto
Investment Platform
$435Kx3.14 ROI+
Task
Bring investors with a $1,000 minimum deposit. Quality over quantity. Same constraint a token or wallet team runs into: financial lead quality decides the economics, so most of the work is filtering out the people who were never going to deposit.
Budget: $435K · Timeline: 10 mo
Result
24,870 qualified leads
$17.5
CPL
x3.14
ROI
11.8%
CR
What we did
  • Multichannel: Meta + Google
  • Dedicated landing per segment
  • CRM integration for lead scoring
Want the same for your vertical?
Let's talk →
Straight answers

The questions you're actually asking

What if it doesn't work? +
Then we're not doing our job. We work in short cycles and put real numbers in front of you - FTDs, CPA, ROAS - from the first weeks. If the trend isn't there, you'll know fast and you can walk. No 12-month lock-in to hide behind.
Do you actually work in gray-area verticals? +
Crypto is one of the few verticals here where our published track record is the vertical itself. Two of our live cases are crypto: a trading bot at $118K spend and x6.12 ROI, and an investment platform at $435K spend and x3.14 ROI, both scaled on financial lead quality rather than raw signup volume. On channels we are blunt. Google and Meta run only for certified advertisers in specific countries, they do not cover token or DeFi promotion at all, and no certification changes that. So the weight sits on crypto-native ad networks, X Ads, and programmatic and native bought on measured wallet actions rather than raw signups.
Who actually runs my account? +
The people on this page. A strategist, a media buyer and a creative lead - and Pavel reviews it before kickoff. You won't get handed to a junior the day after you sign.
How fast can we start seeing things? +
First creatives go live as soon as access and tracking are in place. We move fast on purpose - in these verticals, momentum and fresh angles are most of the game.
What's the minimum budget to start? +
It depends on the vertical and GEO, but as a rule of thumb: paid campaigns start making sense from $5k/mo in media spend. Below that, start with the free audit - we'll tell you honestly whether paid is your channel right now or your money is better spent elsewhere.
Who owns the ad accounts, creatives and data? +
Depends on the setup. In these verticals campaigns often run on our agency account structures - that's part of what keeps them durable. What never changes: full transparency. Every statistic, spend line and report is shared with you, and the creatives we build for you ship with you.
How do you report? +
A live dashboard you can open any day plus a weekly strategy call. You see spend, CPA and ROAS the same way we do - no monthly PDF theater.
Do you sign NDAs? +
Standard practice - most of our clients are under NDA, which is exactly why the cases on this page have no brand names. Your project stays as quiet as you need it to be.
Contact

Free audit. 48 hours.

We show what's broken in your funnel: what to stop, what to fix, what to add. Written, free, in 48 hours. No strings attached.

Free audit, 48 hours

Where the budget leaks and what to fix first - in your inbox within 48 hours.

If a call slot does not suit you or email bounces, this is how we reach you.
✓
Got it - audit on the way.
Pavel will reach out within 24h.