Token launch marketing FAQ. Answered straight.
Who is ROININJA built for?+
Web3, crypto and fintech teams that already have a product, growth budget and a measurable KPI to improve — FTDs, CAC, verified users, active wallets, deposits, TVL, community activation or revenue. We work best with exchanges, wallets, L1/L2 protocols, DeFi, GameFi, Web3 SaaS and token-related projects that need execution, not just advice.
Who is not a fit for this model?+
We're probably not a fit if you don't have a live product, tracking access, growth budget or a clear business goal. We also don't work with projects that want "hype" without accountability — no analytics, no compliance, no measurable downstream metric.
How does the 90-day KPI Guarantee work?+
Before launch, we agree on one primary KPI and lock it into the SOW for the 90-day plan. If we miss the agreed KPI under the contract terms and the required client inputs were provided, we continue working at our cost according to the guarantee conditions. Site claim = contract claim, word for word.
What KPI can you build the 90-day plan around?+
Depending on the project: CAC, FTDs, verified users, active wallets, deposits, TVL, DAU/MAU, qualified leads, community activation or revenue. We choose one primary KPI and track supporting metrics around it to understand what's driving or blocking growth.
What happens in the first 30 days?+
We audit your funnel, review your channels, define the KPI, build the 90-day roadmap, set up tracking, prepare creative / KOL / PR / community plans, and launch the first growth tests. Goal: find the fastest path to measurable traction before scaling spend.
What budget do we need to work with you?+
Most projects start with at least $10K–$25K/month in total growth budget across agency work, paid media, KOLs, PR and creative production. The exact figure depends on your market, KPI and channels. During the audit, we'll tell you honestly whether your current budget is enough for this model.
What if Google or Meta restrict our crypto ads?+
We don't rely on one paid channel. Depending on your category and region we use compliant search/display routes, crypto-native networks (Brave, Persona.io, Coinzilla, Bitmedia), X, KOLs, PR, community, content distribution and retargeting. If a channel is likely to be rejected, we don't build the plan around it.
How do you manage KOL risk and disclosure?+
Every KOL passes screening: audience-bot analysis, past-deal performance, engagement patterns, category fit, disclosure requirements. Disclosures managed per jurisdiction (FTC US, MiCA EU). We track deliverables, links, traffic quality and downstream performance — not buying influence blindly.
How will we track performance?+
You get reporting around spend, execution, channel performance and KPI progress. We show what was launched, what worked, what didn't, what's being replaced, and how each channel contributes to the agreed growth metric. Friday cadence by default — daily Slack-stream if you want it.
Who will actually work on our account?+
Your account is managed by a dedicated Web3 growth team: strategist, project manager, client success, performance / KOL / PR / content / community specialists, analytics support. Senior oversight included where scope requires it. No, your account isn't handed to random juniors.
Do you work with token launches?+
Yes — when the project has a legitimate product, clear compliance boundaries, and a realistic growth plan. We support awareness, community, PR, KOLs, content and launch communication. We do not promise token price movement, investment returns, or exchange / listing outcomes.
Does your strategy change in a bear vs bull market?+
Yes. Bull market: faster demand capture, KOL amplification, launch momentum. Bear market: trust, community depth, retention, lower-CAC channels, growth assets that compound. Several of our longest engagements started in bear and compounded into bull-market wins.
Binance
MicroStrategy
MetaLamp
Ultron Foundation
