ROININJA powered by

Classic marketing
is dead.

Performance marketing for cannabis & CBD - dispensaries, CBD, hemp, D2C and accessories. Meta and Google will not approve you, and that is not going to change. The brands taking this market are already scaling on the channels that do.

The open channels are still there. Most brands never look.

Programmatic & CTV Native & Push Pops & in-page Weedmaps & Leafly ads Retargeting & display
3.1x
avg ROI across verticals
$400M+
ad spend managed
8 yrs
in gray niches
Verticals

Everything for your niche - in one place

Numbers, angles and creative - tuned to how cannabis actually sells. No fluff, no generics.

5 cannabis niches more coming
Diagnosis → Cure

Recognize yourself?

If even one line is about you - it's time to change the approach.

Every ad account dies in week one Rejected before anyone reads the ad Agency promised Google, delivered nothing Store is busy, margins are gone Aggregators eat the whole budget Every landing page rejected on review No idea which store the sale came from Retargeting pool too small to matter Every ad account dies in week one Rejected before anyone reads the ad Agency promised Google, delivered nothing Store is busy, margins are gone Aggregators eat the whole budget Every landing page rejected on review No idea which store the sale came from Retargeting pool too small to matter
Paying for reach in states you can't ship to Compliance killed every creative First order profitable, second never tracked Same CAC for two years straight Delivery app owns your customer Creatives pulled mid-flight, no reason given Feed out of sync, ads sell what's gone Paying twice for the same customer Paying for reach in states you can't ship to Compliance killed every creative First order profitable, second never tracked Same CAC for two years straight Delivery app owns your customer Creatives pulled mid-flight, no reason given Feed out of sync, ads sell what's gone Paying twice for the same customer
how we fix it ↓
01
Neuromarketing
12+ cognitive triggers
DopamineCortisol
We write to the subconscious - that's where the buying decision actually happens.
02
Performance
Scroll-stopping creatives
OxytocinMirror neurons
Creative you can't scroll past - tested against cognitive patterns, not gut feel.
03
Analytics
From click to LTV
Prefrontal cortex
We see exactly where every dollar of budget leaks - and plug it before it scales.
04
High-intent verticals
iGaming · Crypto · Nutra · Pharma · Forex
AdrenalineFOMO
Compliant creative angles, durable account structure and fast iteration built for high-scrutiny verticals.
$
⚡ Feel the difference

Template vs trigger

Pick your niche, then swipe or tap the card - see how the brain reads the same cannabis offer.

💤 Like everyone else

swipe right →
Stats

Why ordinary ads don't work

If you don't hook fast, the budget's already gone. That's why templates fail.

94%
of ads are ignored
Banner blindness - the brain blocks standard formats as white noise.
1.7 sec
to decide whether to scroll
That's all the time a creative gets to hook and hold attention.
+71%
conversion lift
Cognitive triggers vs template approaches in the same vertical.
3x
cheaper lead
Neuromarketing cuts CPL by hitting the subconscious first.
76%
of budgets burn out
On creatives that were never tested against cognitive patterns.
95%
of decisions are emotional
Purchases happen subconsciously; rationalization comes later.
Standard marketing → templates, waste Neuromarketing → triggers, system, results
How we work

What we actually do

One team owns the whole funnel - from the first cognitive-trigger creative to the last dashboard.

Paid Social
Meta, TikTok & more. Full campaign management - creative, targeting, optimization.
Search & Native
Google Search, native and push. Search-intent campaigns and retargeting that scales.
Creative Production
Cognitive-trigger ad copy, statics and short UGC-style video - built to stop the scroll.
Aa
Funnels & Tracking
Pre-landers, landing pages and click-to-LTV tracking. We see where every dollar leaks.
Daily Management
Active account monitoring and budget reallocation - not a set-and-forget.
Dedicated Team
Strategist + media buyer + creative assigned to your vertical. Real owners, not a ticket queue.
Cases

Cannabis targets, and the real cases behind them

Tap a case - we'll show the details. Figures are from live campaigns; brand names withheld under NDA. No cannabis campaign of ours is published yet, so the targets below are modelled from the two live cases that share its constraints - compliant creative, policy-safe accounts, D2C repeat purchase. Those two real cases are underneath, with their true verticals on them. Full portfolio across every vertical →

Modelled targets, not delivered results. The ranges below are projections. The real campaigns they are modelled on sit underneath, with their actual verticals and figures on them.
Cannabis: what we would target
Dispensary · TARGET
Local retail - weekday traffic
$25-40K/mox3.0-3.6 ROAS+
Task
Fill weekday hours and turn one-time walk-ins into a list that reorders without being asked.
Modelled on $25-40K/mo · first honest read at 60 days
Target — not a delivered result
$18-24 first-order CAC
$18-24
CAC
35-42%
Repeat D30
<45d
Payback
What we would run
  • Geo-fenced programmatic in the trade area, not the whole state
  • Local SEO plus a menu feed that stays in sync
  • SMS list built on drop alerts, the one channel nobody can ban
CBD · TARGET
Tier-1 D2C without paid social
$40-80K/mox2.4-2.9 ROAS+
Task
Scale D2C with Meta and Google closed, and with claims that survive review the first time.
Modelled on $40-80K/mo · first honest read at 45 days
Target — not a delivered result
$26-34 blended CAC
$26-34
CAC
28-34%
Repeat D60
+18-25%
AOV
What we would run
  • Native and programmatic on inventory that accepts CBD
  • SEO against comparison and dosage intent, where the buying happens
  • Email flows built on the lab report instead of health claims
Hemp · TARGET
Wholesale buyers, not sample-hunters
$15-30K/mo$140-260 CPL+
Task
Book buyers who actually place pallet orders, and stop paying for free-sample tourists.
Modelled on $15-30K/mo · first honest read at 60 days
Target — not a delivered result
$140-260 per qualified lead
$140-260
CPL
22-30%
Sample→order
1-2
Orders to payback
What we would run
  • Intent SEO plus the trade directories buyers actually shop
  • COA-led lead magnet that filters out the tourists
  • Follow-up sequence tied to the sample, not the calendar
The real campaigns these targets come from
Nutra
Nutra - Weight Management
$512Kx2.58 ROI+
Task
Supplement sales on tier-1 markets. Priority: a high approve rate. Same constraint a CBD brand runs into: no paid social, every claim reviewed, and the money only shows up on the second and third order.
Budget: $512K · Timeline: 9 mo
Result
31,890 sales
$16.1
CPS
x2.58
ROI
41.3%
Approve
What we did
  • Native + Meta with compliant claims
  • UGC-style creatives
  • A/B tests on offer and pricing
Pharma
Pharma - Compliant Acquisition
$62Kx4.17 ROI+
Task
Drive qualified consultations for a licensed online pharmacy brand - within platform health-ad policy. Same constraint a dispensary runs into: the account survives or nothing else matters, so the creative is built to pass review before it is built to convert.
Budget: $62K · Timeline: 5 mo
Result
9,640 consultations
$6.4
CPL
x4.17
ROI
14.2%
CR
What we did
  • Google Health + compliant landing pages
  • Pre-cleared creative with legal review
  • Quiz funnel routing to consultation
Want the same for your vertical?
Let's talk
Straight answers

The questions you're actually asking

What if it doesn't work? +
Then we're not doing our job. We work in short cycles and put real numbers in front of you - FTDs, CPA, ROAS - from the first weeks. If the trend isn't there, you'll know fast and you can walk. No 12-month lock-in to hide behind.
Do you actually work in gray-area verticals? +
Cannabis is a channel problem before it is a creative problem. The Meta, Google and TikTok ad platforms will not take THC money, so we build around them: cannabis-friendly programmatic and native, push, TikTok creators instead of TikTok ads, local SEO, email and SMS. Our published track record is in gray verticals under the same constraint - nutra and pharma, where compliant creative and policy-safe accounts decide whether you scale at all. On the call we will tell you which parts transfer and which we would treat as a test.
Who actually runs my account? +
The people on this page. A strategist, a media buyer and a creative lead - and Pavel reviews it before kickoff. You won't get handed to a junior the day after you sign.
How fast can we start seeing things? +
First creatives are usually live within 72 hours of kickoff. We move fast on purpose - in these verticals, momentum and fresh angles are most of the game.
What's the minimum budget to start? +
It depends on the vertical and GEO, but as a rule of thumb: paid campaigns start making sense from $5k/mo in media spend. Below that, start with the free audit - we'll tell you honestly whether paid is your channel right now or your money is better spent elsewhere.
Who owns the ad accounts, creatives and data? +
Depends on the setup. In these verticals campaigns often run on our agency account structures - that's part of what keeps them durable. What never changes: full transparency. Every statistic, spend line and report is shared with you, and the creatives we build for you ship with you.
How do you report? +
A live dashboard you can open any day plus a weekly strategy call. You see spend, CPA and ROAS the same way we do - no monthly PDF theater.
Do you sign NDAs? +
Standard practice - most of our clients are under NDA, which is exactly why the cases on this page have no brand names. Your project stays as quiet as you need it to be.
Contact

Let's talk

We'll audit your vertical for free and show exactly where the money leaks. No strings attached.

Free vertical audit

We'll show where budget leaks and what to fix first.

Got it - audit on the way.
Pavel will reach out within 24h.