DeFi Marketing Agency

KOL-deal fatigue, stagnant Telegram, paid spend trapped in pre-rejected channels. We rebuilt the KOL flow against verified-audience criteria, ran 24/5 community coverage, redirected paid into compliant Meta, Google and crypto-native networks, and shipped a CoinDesk-grade PR sequence around the next listing.

"They diagnosed where we were leaking, ran the whole crypto-marketing function, and we crossed payback inside the quarter."

Huobi's mobile app launched in 2020 into a market eroded by 2022's broader crypto turbulence. Deposits trailed the desktop platform; the brand needed app-led growth without compromising security signaling. We ran a precision paid stack on Facebook / Instagram / Messenger with memecoin-led messaging, restructured Discord with regional channels and gamification, and shipped 13 security-focused articles across crypto media for 1.5M+ combined reach.

MWX needed to drive verified whitelist registrations at scale ahead of token launch — across USA, EU, MENA, SEA, India, LATAM, with budget pressure to keep CPA low. We split-tested 17 parallel Meta campaigns with creative + audience variations per geo, layered conversion-event tracking with hot-remarketing pools off Landing Page Views, and continuously reallocated budget from underperformers to top creatives. Result: 104K verified registrations across all 17 geos at $0.60 avg cost per registration — with top remarketing pulls landing $0.18 in best segments and 14.55% CTR, well above the 1–3% paid-social norm. 3.7M reach, 8.6M impressions, 298K link clicks across the run.

LeonBet — international sports betting and casino — needed a stable acquisition channel in a niche where many influencers refuse gambling content and platforms (Twitch, YouTube, Instagram) restrict direct casino promo. We built a structured streamer-management system: one-month onboarding tests over 5 streams, KPI gate on FTD-rate, extended partnerships with top performers, continuous discovery to refresh the core every 4–6 months as audience interest decayed. Content stayed native and platform-compliant — no big-win callouts, no easy-money language, Linktree-style indirect routing to navigate platform policies. Two years across 15 geos (best performers: Sweden, France, Kazakhstan). Stories + Streams combo delivered the highest registration-to-FTD conversion. Engagement still active — cumulative media spend has now passed $2M+ with stable CPA economics across the cohort.

The Money Factory operates a licensed online gambling platform in the US — fully compliant, which lets Meta Ads run within gambling policies, though it doesn't soften the auction. Inherited a UGC-heavy creative library with unstable cost efficiency and unclear segmentation by deposit value. We pushed hard for static-creative testing against the UGC baseline, structured A/B-tested angles (offers, bonuses, urgency, value clarity), built interest clusters from GA4 deposit signals, layered lookalikes (1/3/5%) off paying depositors, ran segmented retargeting funnels, and aggressively reallocated budget into high-ROAS pockets. Result: 4,535 first-time depositors at $19 CPA, sustainable 2.15× blended ROAS across Meta + Microsoft.

TrustLinq runs crypto-to-fiat payments across regulated EU and UK markets — where verification, not registration, is the revenue-driving milestone. We inherited an account optimising toward form-fills, attracting speculative crypto traffic via uncontrolled broad-match, and burning €286 per verified user. The rebuild was structural: GA4 + GTM event hierarchy reorganised so Smart Bidding pointed at the Verified milestone (not Registration); Google Ads campaigns rebuilt from scratch with exact/phrase match, extensive negative keyword lists to cut speculative trading queries, and compliance-forward ad copy. CPA settled at $80 on $90K spend — and stayed there as we scaled.

Xphere from Seoul Labs launched into a crowded L1 market — no backer recognition, dual B2B (developers) and B2C (retail) targets, lukewarm Twitter footprint. We ran a daily SMM cadence across Twitter, Medium, and Telegram mixing roadmap updates, ecosystem news, and educational threads; partnered with sector-specific KOLs (Alpha_btc, AltCryptoGems, OneMin NFT and others) for credibility waves; launched Zealy-driven community challenges that converted active members into ICO participants; and ran promoted-tweet campaigns targeted at blockchain-interest segments. 90 days later: a mainnet brand with measurable share-of-voice in its L1 niche.

INUI Gaming sells AI-driven anti-cheat infrastructure to PC publishers — a category that lives or dies on visible trust. We ran 24/7 moderation across Telegram and Discord with sub-5-min response time on every community message, published 8–12 daily posts mixing entertainment, education, and product, and shipped a steady cadence of themed motion graphics that turned otherwise-dry anti-cheat capabilities into shareable explainers. Five giveaway campaigns each pulled ~3,000 participants. Sentiment surveys at day 90 showed trust in the anti-cheat system up 35%.

Affyn launched a Play-to-Earn metaverse with FYN-token reward economy into the most crowded sub-sector of 2023. We spun up dedicated Discord and Telegram channels with experienced gaming moderators, scheduled regular AMAs and themed discussions, and rolled out FYN-token giveaway contests that rewarded the behaviours we wanted compounding — content creation, bug reporting, deep participation. The team moderated roughly 1,000 messages per day to keep tone constructive and on-narrative. Five weeks in: member count 250% above baseline, engagement 4×, and a community shape that survived launch turbulence.

FXGT came to us with a technical SEO mess (canonical-less duplicate pages, multiple H1s, reactive news-only content) and paid campaigns getting moderation-banned in APAC's strictest markets. We ran a phased technical SEO rebuild — canonical tags, metadata restructure, internal linking, URL clean-up, broken-link repair — then layered an aggressive link-building program across cryptocurrency and financial-media domains. In parallel: paid acquisition rebuilt with audience segmentation, creative iteration that survived Facebook moderation, and multi-account backups for continuity across Japan, Malaysia, Thailand, Vietnam.

LAK3 sits at an unusual intersection — blockchain applied to global water-resource management, dual-targeting Web3-natives and sustainability-conscious mainstream consumers. We layered a five-channel campaign: a Yahoo-distributed PR push framing the Sembrancher partnership, Twitter KOL waves with combined reach above 1.2M followers, Discord and Telegram community operations augmented by a Zealy contest, a $1,000-prize Gleam airdrop, and a structured giveaway tied to follower-growth targets. The mix took prompted brand recall from 25% to 34% in 90 days.

MEM Token — a cat-themed Solana memecoin — needed to break through a crypto market saturated with memecoin launches and convert hype into Tier-1 / Tier-2 exchange presence. We segmented messaging by audience (B2B traders vs B2C retail), partnered with high-engagement crypto influencers on Twitter and YouTube to ship dedicated video content and promo posts tied to listings and roadmap beats, and ran parallel SMM across Facebook / Instagram / TikTok with branded illustrations and infographics. Influencer-led pulls averaged 18% engagement rate — well above the 1–3% paid-social norm — and integrated PR secured 50 mentions across tier-1 and tier-2 crypto outlets.

C-01 runs an NFT marketplace for digital fashion — clothes designed for 3D avatars — and by 2022 had built a community of 400K members and $40M lifetime trading volume. The problem: the community was so active (a new message every two minutes on Discord) that tone consistency and engagement quality were collapsing under the volume. We deployed 8 dedicated community managers and 1 dedicated engager working within a strict tone-of-voice playbook, restructured the Discord into sub-channels and topical campaigns so conversations could be navigated instead of buried, and ran an outbound layer of engagement games, polls, and contests to attract net-new members rather than just retain existing ones.