ROININJA powered by

Don't build a team.
Rent ours.

Full-service marketing for cannabis & CBD launching from zero - dispensary, CBD, hemp, D2C and accessories. The mainstream ad platforms are closed to you, so a launch here is six disciplines at once and hiring them takes a quarter you do not have. You get a cannabis-native launch team - strategy to tracking - live in days.

One team. One opening date. One number to hit.

Plan my launch → See the cases
Strategy & Creative Paid & Creators SEO, Community & PR Tracking & CRM
72h
to first creatives live
12+
specialists on your launch
8 yrs
in gray niches
Verticals

Cannabis launches, end to end

Playbooks per gray-area vertical - angles, funnels and compliance patterns ready before your kickoff, not figured out on your budget.

5 cannabis niches more coming
🏪
Dispensary
Local demand, menu conversions and repeat visits. Foot traffic you can actually attribute.
See the case →
🧴
CBD
Tier-1 D2C at scale. Compliant claims and creative that survives review.
See the case →
🌱
Hemp
Wholesale and D2C hemp. Margin-first acquisition, not vanity reach.
See the case →
📦
D2C
Subscription and repeat purchase. Basket size and LTV over one-off sales.
See the case →
🔧
Accessories
Devices, grinders, glass - the corner of this market where paid social is still winnable.
See the case →
What you get

The whole launch stack - one roof

Everything a launch needs, working in parallel from day one. No vendor juggling, no handoffs, no "waiting on assets".

6 functions, one team one invoice
Strategy & Positioning
Angle, offer, state-by-state plan and budget split - locked in a day-1 workshop, not six discovery calls.
How we run it →
Creative Production
Statics, video, UGC, packaging-led content and landers - written to clear review the first time, first batch in 72h.
How we run it →
Paid Acquisition
Programmatic, native, push and the category's own ad platforms - the paid stack that actually accepts you.
How we run it →
KOL & Influencer
Budtenders, growers and reviewers with real reach - vetted on audience, booked on tracked links.
How we run it →
Community & PR
Menu drops, launch events and trade press that covers this industry - plus the community that reorders.
How we run it →
Tracking & Analytics
Store-level attribution, menu feeds and a CRM that ties a campaign to a basket, wired before spend starts.
How we run it →
Diagnosis → Cure

Recognize yourself?

If even one line is about you - it's time to change the approach.

Six vendors, nobody owns the number Opening date set, nothing booked Store opens, nobody in town knows Menu is live, ranking nowhere No creative that survives review Budtenders never heard of the brand Email list of zero on opening day Loyalty program built, nobody joins Six vendors, nobody owns the number Opening date set, nothing booked Store opens, nobody in town knows Menu is live, ranking nowhere No creative that survives review Budtenders never heard of the brand Email list of zero on opening day Loyalty program built, nobody joins
Creators want product, not a brief Aggregator listings eat the whole budget Packaging is done, positioning never was No tracking between campaign and basket PR agency has never touched this industry Every asset needs a compliance rewrite Three states, three different rulebooks Opening week traffic, then silence Creators want product, not a brief Aggregator listings eat the whole budget Packaging is done, positioning never was No tracking between campaign and basket PR agency has never touched this industry Every asset needs a compliance rewrite Three states, three different rulebooks Opening week traffic, then silence
how we fix it ↓
01
One accountable team
One owner, one KPI
One Slack channelOne number
Strategy, creative, paid, KOL and tracking under one roof - one person answers for the launch number.
02
Speed to live
First creatives in 72h
Day-2 trackingDay-3 ads
Launches are won on momentum. We wire tracking, ship the first batch and go live while others schedule kickoffs.
03
Vertical-native playbooks
iGaming · Crypto · Forex · Nutra · Pharma
Moderation-proofGEO-tested
We've launched in these exact verticals. Angles, funnels and compliance patterns are ready on day one - not discovered on your budget.
04
Scale after launch
From day-1 FTDs to LTV
Budget reallocationRetention
The same team scales what works after launch - paid, KOL, retention - no re-briefing a new vendor at month two.
⚡ Feel the difference

Vendor zoo vs one team

Same cannabis launch, two ways to run it. The front card is week six with a zoo of vendors. Swipe it away to see the day-one-week status when a single team owns the number.

💤 The vendor-zoo launch

swipe right →
Stats

Why launches miss their window

The launch math is brutal: hiring is slow, vendors don't sync, and the window doesn't wait.

5 mo
to hire an in-house team
Strategist, buyer, designer, analyst - by the time they're onboarded, the window's gone.
$35k+
monthly in-house burn
Six salaries before a single ad runs - and before you know if the offer converts.
70%
of launches slip
Vendor handoffs and unowned deadlines - the classic launch killer.
72h
to first creatives live
Our kickoff-to-feed time. Momentum is the launch edge nobody can refund.
3x
faster to first revenue
One team moving in parallel vs vendors waiting on each other in a queue.
1
owner of the number
CPA, FTDs or ROI - the whole team is paid to hit it, not to ship deliverables.
Vendor zoo → handoffs, delays, blame One team → speed, ownership, revenue
How we run it

Your first two weeks with us

A launch sprint, not an onboarding quarter. Everything moves in parallel - here's the sequence.

Days 1-3 · Strategy sprint
One workshop locks positioning, offer, GEO plan and budget split. No six-week discovery - decisions, in writing, day one.
By 72h · Creative batch
Statics, video and UGC briefs ship in parallel with strategy - moderation-proof for your vertical, ready to test, not to admire.
Aa
Before ads · Tracking wired
Click-to-LTV analytics, postbacks and CRM live before the first dollar of spend - launch day runs on data, not vibes.
Week 1 · Channels go live
Paid and KOL fire together - ads, creator posts and community beats hit in one wave, not one channel at a time.
Daily · Launch war-room
One Slack channel, daily numbers, budget shifted to what converts. No weekly PDF - you see what we see.
Always · One launch lead
A strategist who owns your number end to end - and answers for every specialist on the team. No ticket queue.
Cases

Cannabis targets, and the real cases behind them

Tap a case - we'll show the details. Figures are from live campaigns; brand names withheld under NDA. No cannabis launch of ours is published yet, so the targets below are modelled from the two live cases that share its constraints - compliant creative, durable accounts, D2C repeat purchase. Full portfolio across every vertical →

Modelled targets, not delivered results. The ranges below are projections. The real campaigns they are modelled on sit underneath, with their actual verticals and figures on them.
Cannabis: what we would target in the first 90 days
Dispensary · TARGET
Opening week to a repeat base
$25-40K/mox3.0-3.6 ROAS+
Task
Open with demand already built, then turn opening-week walk-ins into a list that reorders.
Modelled on $25-40K/mo · first honest read at 60 days
Target — not a delivered result
$18-24 first-order CAC
$18-24
CAC
35-42%
Repeat D30
<45d
Payback
What we would run
  • Positioning and menu strategy locked in a day-1 workshop
  • Local creators and trade press timed to the opening
  • SMS list and store attribution live before the first dollar of spend
CBD · TARGET
Zero to a repeatable D2C funnel
$40-80K/mox2.4-2.9 ROAS+
Task
Launch tier-1 D2C with the big platforms closed and claims that survive review first time.
Modelled on $40-80K/mo · first honest read at 45 days
Target — not a delivered result
$26-34 blended CAC
$26-34
CAC
28-34%
Repeat D60
+18-25%
AOV
What we would run
  • Claims framework agreed with your counsel before creative starts
  • Native, programmatic and creators carrying acquisition together
  • Lifecycle flows built on the lab report, not on discounts
Hemp · TARGET
Harvest to booked wholesale pipeline
$15-30K/mo$140-260 CPL+
Task
Turn a finished harvest into booked buyers instead of a season of sample tourists.
Modelled on $15-30K/mo · first honest read at 60 days
Target — not a delivered result
$140-260 per qualified lead
$140-260
CPL
22-30%
Sample→order
1-2
Orders to payback
What we would run
  • Buyer-facing positioning built on the COA and the sample
  • Intent search and trade placements live in week one
  • Sample-to-order sequence with procurement-ready collateral
The real campaigns these targets come from
Nutra
Nutra - tier-1 offer launch
$512Kx2.58 ROI+
Task
Supplement sales on tier-1 markets. Priority: a high approve rate. Same constraint a CBD brand runs into: no paid social, every claim reviewed, and the money only shows up on the second and third order.
Budget: $512K · Timeline: 9 mo
Result
31,890 sales
$16.1
CPS
x2.58
ROI
41.3%
Approve
What we did
  • UGC batch briefed and delivered pre-launch
  • Compliant claims cleared before spend
  • Offer & pricing A/B on the lander
Pharma
Pharma - compliant launch
$62Kx4.17 ROI+
Task
Drive qualified consultations for a licensed online pharmacy brand - within platform health-ad policy. Same constraint a dispensary runs into: the account survives or nothing else matters, so the creative is built to pass review before it is built to convert.
Budget: $62K · Timeline: 5 mo
Result
9,640 consultations
$6.4
CPL
x4.17
ROI
14.2%
CR
What we did
  • Policy-first scripts, one legal pass
  • Google Health setup + compliant landers
  • Quiz funnel routing to consultations
Want this for your launch?
Let's talk →
Straight answers

The questions you're actually asking

How fast can we actually launch? +
First creatives are live within 72 hours of kickoff; the full stack - tracking, funnel, paid, KOL, community - is typically running inside two weeks. Heavier builds (PWA, PR embargoes, exchange timelines) get scheduled in the launch plan so nothing blocks the first wave.
Do we still need to hire in-house? +
Not for the launch. We cover strategy, creative, paid, KOL, community, PR and analytics - you keep product, payments and support. Later, we either keep running growth or help you hand it to an in-house team without losing the playbook.
What does this replace? +
Roughly six hires or three agencies: strategist, designer, media buyer, KOL manager, community manager, analyst. One retainer instead - and it scales up or down with the launch phase, which a headcount never does.
Do you actually work in gray-area verticals? +
Cannabis is the hardest kind of launch we run, because the mainstream ad platforms are shut and everything else has to carry the weight from day one - positioning, creative that clears review, the paid stack that does accept you, creators, community, trade press, and tracking that ties a campaign to a basket. That is exactly what a full-service launch is for. Our published track record is in gray verticals under the same constraint - nutra and pharma, where compliant creative and durable accounts decide whether you scale at all. On the call we will tell you which parts transfer directly and which we would treat as a test.
How is pricing structured? +
One retainer that scales with the launch phase: heavier through the sprint, lighter once you're live and stable. You always know what next month costs - no six invoices from six vendors.
What do we need to bring? +
Product access, payment rails and whatever brand assets exist - even if that's just a logo. Strategy, creative, channels, tracking and the team are on us. The kickoff checklist takes about an hour of your time.
Can you work with our existing team or agency? +
Yes. If your media buyer or designer is strong, we build around them and fill the gaps. The only non-negotiable: one launch plan, one owner of the number - that stays with us.
What happens after the launch? +
Your call: we keep running growth on the same team, or we hand everything off - playbooks, accounts, creatives, dashboards - to your in-house hires without losing what worked.
Contact

Let's plan your launch

Free launch plan: channels, budget split, timeline and the first two weeks - before you commit to anything.

Free launch plan

We'll map your first two weeks and where the budget should go.

✓
Got it - launch plan on the way.
Pavel will reach out within 24h.