Influencer & KOL Marketing for Cannabis & CBD Brands

Verticals

Creators who already sell in your niche

We don't "find influencers" from scratch. We keep vetted creator rosters per gray-area vertical - people who run these exact offers and know what passes.

5 cannabis niches more coming

🏪

Dispensary

Local demand, menu conversions and repeat visits. Foot traffic you can actually attribute.

See the case →

🧴

CBD

Tier-1 D2C at scale. Compliant claims and creative that survives review.

See the case →

🌱

Hemp

Wholesale and D2C hemp. Margin-first acquisition, not vanity reach.

See the case →

📦

D2C

Subscription and repeat purchase. Basket size and LTV over one-off sales.

See the case →

🔧

Accessories

Devices, grinders, glass - the corner of this market where paid social is still winnable.

See the case →

Channels

Every KOL channel - one team

Creators, streamers and channels sourced and vetted per platform. Real audiences, matched to your offer - no bot lists.

6 channels live more coming

𝕏

X (Twitter)

Operators, dispensary owners and industry press. Where policy moves and wholesale deals get noticed first.

See the case →

Wholesale and buyer groups. Where distributors, shops and bulk buyers actually talk to each other.

See the case →

Recognize yourself?

If even one line is about you - it's time to change the approach.

Paid a creator, sold nothing Post pulled inside a day Reach numbers nobody could verify Rate card tripled after one viral clip Creator ran it with no disclosure Every post looks the same as last month No link, no code, no attribution Creator ghosted after the invoice Paid a creator, sold nothing Post pulled inside a day Reach numbers nobody could verify Rate card tripled after one viral clip Creator ran it with no disclosure Every post looks the same as last month No link, no code, no attribution Creator ghosted after the invoice

Audience in states you cannot ship to Followers bought, comments bought too Product shipped, content never came Compliance killed the script after filming Budtenders promote whoever pays that week One creator scandal, brand attached Flat fee whether it sells or not No idea which creator drove the basket Audience in states you cannot ship to Followers bought, comments bought too Product shipped, content never came Compliance killed the script after filming Budtenders promote whoever pays that week One creator scandal, brand attached Flat fee whether it sells or not No idea which creator drove the basket

how we fix it ↓

01

Audience verification

Every creator bot-audited

Real followersGEO match

We screen followers, engagement and comment quality before a cent is spent - no bought audiences.

02

Performance deals with KOLs

CPA & RevShare over flat fees

CPARevShareHybrid

We negotiate KOLs onto skin-in-the-game terms wherever their tier and your offer allow - so creators earn on results, not on reach screenshots.

03

KOL-to-conversion tracking

Per-creator attribution

UTM & codesPostbacks

Unique links and promo codes per KOL - so you know which creator drove deposits, not just views.

04

Multi-format activation

Threads · streams · shorts · calls

NativeCompliant

Briefs written per platform and vertical - threads, live sessions, integrations and UGC that read native, not ad.

⚡ Feel the difference

Shoutout vs activation

Same cannabis creator, same product - two briefs. The front card is the flat shoutout most budgets buy. Swipe it away to see the activation we brief, negotiate and track instead.

⚡ The activation we brief

Start →

💤 Flat shoutout

swipe right →

Stats

Why flat shoutouts fail

Reach without a verified audience and a tracked deal is just a screenshot. Here's the gap.

92%

act on a recommendation

Word-of-mouth still beats every ad format - a KOL is word-of-mouth at scale.

49%

of followers can be fake

On accounts that bought growth - you pay for reach that never existed.

67%

of KOL budget is wasted

On unvetted audiences and flat-fee deals with zero tracking.

11x

ROI on the best deals

When the audience is verified and the KOL is on a performance deal.

71%

of buyers trust creators

Your audience trusts a creator's word over a brand's ad copy.

5x

cheaper signups

A vetted creator on CPA often beats cold paid social on cost per signup.

Flat shoutouts → bought reach, no sales Verified KOLs → real audiences, tracked ROI

How we work

What we actually do

One team owns the whole KOL funnel - from sourcing the right creator to the tracked deposit.

Sourcing & vetting

We shortlist creators per platform and vertical, then bot-audit followers, engagement and GEO before outreach.

Deal negotiation

We negotiate rates and - where the creator is open to it - move deals onto CPA, RevShare or hybrid terms. How far we can push depends on the KOL's tier and your project's stage; flat-fee-only names get capped spend and tracked links.

Briefs & creative

Per-platform briefs and hooks - threads, integrations, stream scripts and UGC that read native and stay compliant.

Tracking & attribution

Unique links and promo codes per KOL, wired to your CRM - so every deposit maps back to the creator that drove it.

Campaign management

We run the calendar, chase deliverables, verify posts go live and shift budget to the creators that convert.

Dedicated KOL manager

One manager owns your roster and creator relationships - a real owner on your vertical, not a ticket queue.

Cases

Cannabis targets, and the real cases behind them

Tap a case - we'll show the details. Figures are from live campaigns; brand names withheld under NDA. No cannabis creator programme of ours is published yet, so the targets below are modelled from the two live cases that share its mechanics - creator volume, whitelisting and scripts that clear review before filming. Full portfolio across every vertical →

Modelled targets, not delivered results. The ranges below are projections. The real campaigns they are modelled on sit underneath, with their actual verticals and figures on them.

Cannabis creators: what we would target

Dispensary · TARGET

Budtender creators, measured in baskets

$8-15K/mox2.8-3.4 ROAS+

Task

Turn local creators into store traffic you can attribute, instead of posts nobody counts.

Modelled on $8-15K/mo · first honest read at 60 days

Target — not a delivered result

$14-22 per attributed first visit

$14-22

Cost / visit

6-10

Creators live

35-45%

Repeat D30

What we would run

Audience audit on geography before anyone is booked
Budtenders and local reviewers on codes tied to the till
Winners whitelisted and rerun as paid on the channels open to you

CBD · TARGET

UGC volume that survives review

$15-30K/mox2.2-2.8 ROAS+

Task

Get enough compliant creative in market to find the angle that sells and can keep running.

Modelled on $15-30K/mo · first honest read at 45 days

Target — not a delivered result

$120-190 per usable asset

$120-190

Cost / asset

40-60

Assets / mo

25-35%

Clear-review rate

What we would run

Claims framework agreed before a single brief goes out
Batch production with six hooks per creator, not one
Survivors reused as whitelisted paid creative

Hemp · TARGET

B2B creators and buyer groups

$6-12K/mo$180-320 CPL+

Task

Reach the buyers who place pallet orders, through the people they already listen to.

Modelled on $6-12K/mo · first honest read at 60 days

Target — not a delivered result

$180-320 per qualified buyer

$180-320

CPL

20-28%

Sample→order

4-8

Groups live

What we would run

Admins and trade voices vetted on who is actually in the room
Documented sample rounds instead of pinned adverts
Every request through a tracked form, not a DM

The real campaigns these targets come from

Nutra

Nutra - TikTok UGC creators

$512Kx2.58 ROI+

Task

Supplement sales on tier-1 markets. Priority: a high approve rate. Same constraint a CBD brand runs into: no paid social, every claim reviewed, and the money only shows up on the second and third order.

Budget: $512K · Timeline: 9 mo

Result

31,890 sales

$16.1

CPS

x2.58

ROI

41.3%

Approve

What we did

Batch of vetted TikTok UGC creators
Native hooks with compliant claims
Whitelisted the winners into Spark Ads

Pharma

Pharma - compliant creator consults

$62Kx4.17 ROI+

Task

Drive qualified consultations for a licensed online pharmacy brand - within platform health-ad policy. Same constraint a dispensary runs into: the account survives or nothing else matters, so the creative is built to pass review before it is built to convert.

Budget: $62K · Timeline: 5 mo

Result

9,640 consultations

$6.4

CPL

x4.17

ROI

14.2%

CR

What we did

Vetted health creators on YouTube & TikTok
Pre-cleared scripts with legal review
Tracked links routing to a consultation

Want the same for your offer?

Let's talk →

Straight answers

The questions you're actually asking

How do you know a creator's audience is real? +

Before a cent moves, we audit followers, engagement quality, comment authenticity and GEO on every creator. Bought or bot-heavy audiences get cut. You only pay for reach that's actually real and matched to your offer.

Do you put KOLs on CPA / RevShare, not just flat fees? +

Wherever the creator will take it, yes. We push KOLs onto CPA, RevShare or hybrid terms so they have skin in the game. Some top names only do flat fees - there we cap spend, track every link and drop anyone who doesn't convert. Our own fee is a monthly retainer - the performance terms are between you and the creators we sign.

Do you actually work in gray-area verticals? +

Cannabis is the vertical where creators matter most, because the ad platforms are shut and there is no paid channel to fall back on. That also makes it the vertical with the worst rate-card inflation and the most invented reach, so the audit comes before the booking: real audience, real geography you can actually ship to, real engagement rather than a pod. Our published track record is in gray verticals with the same problem - nutra, where UGC volume and creator whitelisting carry the funnel, and pharma, where a script has to clear review before it is filmed. On the call we will tell you which of your current creators we would rebook and which we would not.

How fast can we start? +

First activations are usually live within days of kickoff, once the roster is vetted and signed. We move fast on purpose - in these verticals, momentum and fresh creators are most of the game.

What's the minimum budget for a KOL campaign? +

Test batches start around $10k - enough for several vetted creators and real signal on what converts. We'd rather start small and scale winners than burn a big budget on one big name.

Who owns the content creators produce? +

Usage rights are written into every deal before it's signed - including whitelisting, so winning posts can run as paid ads from the creator's handle. No "extra license fee" surprises after the post performs.

How do you measure success? +

Per-creator links and promo codes wired to your funnel. You see signups, deposits and CPA per KOL - not a reach screenshot. Weak creators get cut, winners get scaled.

What if a creator ghosts or misses deliverables? +

It happens - that's why deliverables and deadlines are contracted, payouts are milestone-based, and the roster always has a vetted replacement ready. Your campaign doesn't hinge on one person's mood.

Contact

Let's talk

We'll audit your current influencer spend for free - which creators are real, which deals waste budget. No strings attached.

Free KOL audit

We'll flag fake-audience creators and where your spend leaks.