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iGaming AEO:
get cited by ChatGPT.

Players ask ChatGPT for the best casino in Brazil, the best crypto casino or whether a brand is legit. The answer names a few operators and the rest do not exist. AEO plus SEO puts you in those answers: citable pages, licence facts and trusted mentions, market by market, no ad approval needed. In 48 hours a free check shows where you stand on 20 player queries across 4 AI engines.

Ask ChatGPT for the best casino in your geo. If your brand is missing, so are the players.

Check my AI visibility → See the cases

Free in 48 hours: where ChatGPT, Perplexity, Gemini and Claude place your brand on 20 player queries.

Casino & sportsbook queries 4 AI engines tracked Licence & review facts Answers in each market language Works when ads are restricted
20
player queries tested, per market
4
AI engines checked per query
48h
to your position in the answers
What you get

How an iGaming brand gets into the answer

Each piece targets the moment before the deposit, when a player asks an AI where to play and picks from the names it gives.

20 player queries checked on 4 engines
🔎
The 20-query check
'Best casino in Mexico', 'best crypto casino', 'best sportsbook for tennis', your brand plus 'legit': 20 queries like these on ChatGPT, Perplexity, Gemini and Claude, with the brands named instead of yours.
Start with the check →
🗂
Pages engines can quote
Comparison, game, payment and FAQ pages with structured data, each one answering a question players put to an AI before they deposit.
Start with the check →
🛡
Licence and review facts
Licence and regulator per market, payout times, withdrawal limits, providers and RTP, stated the same way everywhere, so an engine asked if you are legit has facts to repeat.
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📣
Mentions on trusted sources
Coverage in gambling news, sports media and player communities that engines already quote for your category, earned with data and stories.
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🌍
Answers in every market language
The same questions asked in Portuguese, Spanish, Swahili and Turkish, answered on pages that carry each market's licence, age limit and responsible gaming messaging.
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📊
AEO plus SEO, one report
Share of answers, position and the brands named instead, per engine, market and query, next to organic rankings. Run every month on the same query set.
Start with the check →
CPA climbs the moment we scale Ad account gone the day we scaled Licence covers three geos, traffic wants twelve Bonus abusers cleaned out the welcome offer FTDs up, deposit per player flat PWA accounts die faster than we build them Paying twice for the same player Every good geo already has nine operators CPA climbs the moment we scale Ad account gone the day we scaled Licence covers three geos, traffic wants twelve Bonus abusers cleaned out the welcome offer FTDs up, deposit per player flat PWA accounts die faster than we build them Paying twice for the same player Every good geo already has nine operators
Retention team gets players who never return D7 falls off a cliff every cohort Payment provider dropped us mid-month Creative approved Monday, rejected Friday Sportsbook budget idle between matchdays Cost per FTD doubled, nobody can say why Paid credited for players we already had LTV model built on three months of data Retention team gets players who never return D7 falls off a cliff every cohort Payment provider dropped us mid-month Creative approved Monday, rejected Friday Sportsbook budget idle between matchdays Cost per FTD doubled, nobody can say why Paid credited for players we already had LTV model built on three months of data
how we fix it ↓
01
Neuromarketing
12+ cognitive triggers
DopamineCortisol
We write to the subconscious - that's where the buying decision actually happens.
02
Performance
Scroll-stopping creatives
OxytocinMirror neurons
Creative you can't scroll past - tested against cognitive patterns, not gut feel.
03
Analytics
From click to LTV
Prefrontal cortex
We see exactly where every dollar of budget leaks - and plug it before it scales.
04
High-intent verticals
iGaming · Crypto · Nutra · Pharma · Forex
AdrenalineFOMO
Compliant creative angles, durable account structure and fast iteration built for high-scrutiny verticals.
$
⚡ Feel the difference

Template vs trigger

Pick your niche, then swipe or tap the card - see how the brain reads the same iGaming offer.

💤 Like everyone else

swipe right →
Stats

Why ordinary ads don't work

If you don't hook fast, the budget's already gone. That's why templates fail.

94%
of ads are ignored
Banner blindness - the brain blocks standard formats as white noise.
1.7 sec
to decide whether to scroll
That's all the time a creative gets to hook and hold attention.
+71%
conversion lift
Cognitive triggers vs template approaches in the same vertical.
3x
cheaper lead
Neuromarketing cuts CPL by hitting the subconscious first.
76%
of budgets burn out
On creatives that were never tested against cognitive patterns.
95%
of decisions are emotional
Purchases happen subconsciously; rationalization comes later.
Standard marketing → templates, waste Neuromarketing → triggers, system, results
How we work

What we actually do

One team owns the whole funnel - from the first cognitive-trigger creative to the last dashboard.

Paid Social
Meta, TikTok & more. Full campaign management - creative, targeting, optimization.
Search & Native
Google Search, native and push. Search-intent campaigns and retargeting that scales.
Creative Production
Cognitive-trigger ad copy, statics and short UGC-style video - built to stop the scroll.
Aa
Funnels & Tracking
Pre-landers, landing pages and click-to-LTV tracking. We see where every dollar leaks.
Daily Management
Active account monitoring and budget reallocation - not a set-and-forget.
Dedicated Team
Strategist + media buyer + creative assigned to your vertical. Real owners, not a ticket queue.
Cases

Real results

Tap a case - we'll show the details. Figures are from live campaigns; brand names withheld under NDA.

Poker
Recreational seats, not another regular
$45.3K/mo$186 cost per first deposit+
Task
Fill the recreational tables and keep them filled, instead of buying regulars who take the rake straight back out of the room.
Client spend: $45.3K/mo · 60 days
Result
$186 cost per first deposit
$186
CPA to FTD
32.1%
D30 active
2.6
Deposits to payback
What we did
  • Creator and stream placements where recreational players already watch
  • Licensed-geo paid social on the room and its integrity, not on the game
  • Onboarding that seats new accounts away from the grind for the first week
Sweeps
US-facing coin packages, no FTD
$64.5K/mo$37.8 cost per registration+
Task
Scale a promotional-sweepstakes app across eligible states, where the model is repeat coin purchase and the rules have to be on the page before the signup.
Client spend: $64.5K/mo · 45 days
Result
$37.8 cost per registration
$37.8
Cost per reg
19.9%
Reg→first purchase
38.4%
Repeat D30
What we did
  • Paid social in eligible states with the free-entry route inside the creative
  • ASO and app campaigns, where the sweeps model is genuinely permitted
  • Lifecycle email keyed to coin balance instead of a bonus countdown
Casino
Licensed EU geo - crowded, not closed
$88.2K/mo$210 cost per first deposit+
Task
Take share in a geo where you hold the licence and nine other operators bid on the same keyword every morning.
Client spend: $88.2K/mo · 60 days
Result
$210 cost per first deposit
$210
CPA to FTD
43.8%
D7 return
3.5
Deposits to payback
What we did
  • Permitted paid social on the licence, split down to city level rather than country
  • Affiliate mix moved onto CPA wherever revshare has stopped paying for itself
  • Programmatic and push carrying the inventory paid social will not sell you
iGaming
Online Casino - LatAm launch
$430Kx3.47 ROI+
Task
Launch a new casino brand into the LatAm market. Real volume needed, fast. This one is ours in your vertical: a cold market, licensing handled geo by geo, and deposit economics that had to hold once the volume arrived.
Budget: $430K · Timeline: 10 mo
Result
16,824 FTD
$25.6
CPA
x3.47
ROI
38.2%
Ret D7
What we did
  • PWA app + localized creative per region
  • Bonus mechanics tuned to the market
  • Push reactivation for dormant players
iGaming
iGaming Slots - retention focus
$28Kx2.83 ROI+
Task
Maximize FTDs with a retention focus - so acquired players actually stay. This one is ours in your vertical: a small budget where the entire result came out of repeat deposits rather than cheaper first deposits.
Budget: $28K · Timeline: 3 mo
Result
1,003 FTD
$27.9
CPA
x2.83
ROI
33.7%
Ret D7
What we did
  • PWA for iOS / Android
  • Push reactivation flows
  • Bonus split-tests on first-deposit offer
iGaming
Sportsbook - EU matchday scaling
$240Kx2.95 ROI+
Task
Acquire bettors for a new sports-betting brand across tier-1 EU. Scale FTDs around big fixtures without blowing up CPA. This one is ours in your vertical: budget that had to move with the fixture list instead of sitting flat through the dead weeks.
Budget: $240K · Timeline: 8 mo
Result
11,280 FTD
$22.8
CPA
x2.95
ROI
31.2%
Ret D7
What we did
  • Creative timed to fixtures (odds-boost & risk-free-bet angles)
  • PWA with fast sign-up + deposit
  • Matchday push & reactivation flows
Want the same for your vertical?
Check my AI visibility →
AEO for iGaming

How AI engines pick the casinos they name

Players now ask AI assistants where to play. 'Best online casino in Brazil', 'best crypto casino', 'best sportsbook for football', 'is this casino legit': ChatGPT, Perplexity, Gemini and Claude reply with a short list, and the player chooses from it. A brand missing from that list does not lose a position on a results page. It never enters the conversation at all.

The engines build those lists from sources they trust: affiliate review sites, comparison portals, streamers' link hubs, gambling news, player forums and operator pages where the facts are easy to read. A casino that states its licence, regulator, payout times, providers and terms in one consistent, structured form gives an engine something to quote. A casino that hides them behind a lobby script gives it nothing, and a review site fills the gap.

AEO for iGaming is the work of closing that gap. It means pages built around the questions players ask an AI, structured data for games, payments and licences, review and licence facts kept identical across every source, and mentions in the publications engines already cite. It runs with SEO on the same pages, needs no ad approval and keeps producing when ad accounts are restricted.

Each market is its own answer. A Portuguese query in Brazil, a Spanish one in Mexico and a Swahili one in Kenya return different brands under different rules. Online casino, sportsbook, crypto casino, poker and sweepstakes each get their own query set, and every page carries its market's licence, responsible gaming messaging and only the bonus terms local rules allow. Progress is reported monthly, per engine and per market, from the first check onward.

Straight answers

The questions you're actually asking

What do we get from the free check? +
We run 20 queries your players ask, from 'best online casino' in your market to whether your brand is legit, on ChatGPT, Perplexity, Gemini and Claude. Within 48 hours you get your position in each answer, the brands named instead and the sources the engines cited. Brand name and markets are all we need.
Why does ChatGPT name other casinos and not us? +
Engines answer from sources they trust: review sites, comparison portals, news and pages where the facts are easy to read. If your licence, payout terms and games are described differently in every place, and no trusted source mentions you, the engine has nothing to cite and picks a brand it can describe.
Players ask an AI if our brand is legit. What does it say? +
Whatever it can find: licence details, payout terms, complaints and reviews. We make those facts clear on your own pages and consistent across trusted sources, so the answer is accurate and checkable. The free check shows what each engine says about you today.
What if our ad accounts are restricted? +
AI answers carry on. They need no ad approval and no ad account, so they keep producing while accounts are restricted or still in review. For a gambling brand that makes AEO and SEO the channels no platform decision can switch off.
When will ChatGPT start naming us? +
Brand queries such as whether you are legit can move within weeks once the facts are fixed. Category queries such as 'best crypto casino' or 'best sportsbook for football' take longer, because engines lean on review sites and news. That is a two-quarter project, run with SEO on the same pages.
What about compliance and bonus claims? +
Every page we publish carries the licence of its market, responsible gaming messaging and only the bonus terms local rules allow. Engines repeat what they read, so a bonus claim that breaks one market's rules can be quoted to players in that market. Our pages give them nothing of that kind to repeat.
Contact

Is your brand in the answer? Find out in 48 hours

20 player queries on ChatGPT, Perplexity, Gemini and Claude, your position on each and the brands named instead. A written report, yours to keep.

Free AI visibility check

Tell us the brand and the markets you target. Results land in 48 hours.

If a call slot does not suit you or email bounces, this is how we reach you.
✓
Got it - audit on the way.
Pavel will reach out within 24h.